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ONE-TO-ONE MARKETING CUSTOMIZATION PRODUK MAGNUM TIRAMISU AFFOGATO DENGAN MAXX COFFEE Andres Andres; Riska Audrya; Merline Huangcy; Rustono Farady Marta; Agus Daniar
Widya Komunika Vol 10 No 1 (2020): JURNAL KOMUNIKASI DAN PENDIDIKAN WIDYA KOMUNIKA
Publisher : Jurusan Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.wk.2020.10.1.2744

Abstract

Gaya hidup masa kini yang paling digemari adalah budaya “ngopi” di beberapa kafe terkenal untuk kebutuhan unggahan di media sosial. Selain itu, budaya “ngopi” saat ini menarik beberapa brand lain untuk melakukan beberapa inovasi agar tidak tertinggal dengan trend saat ini. PT Unilever dengan produk makanannya, yaitu Magnum dari inovasi bekerja sama dengan Maxx Coffee membuat Magnum Tiramisu Affogato berbahan dasar tiramisu dengan kombinasi siraman kopi panas affogato. Berdasarkan uraian sebelumnya, maka penelitian ini menjawab rumusan masalah dan tujuan penelitian analisis strategi one-to-one marketing costum dalam produk magnum tiramisu affogato dengan metode penelitian semiotika. Dari hasil analisis, menyatakan Magnum Coffee mengembangkan inovasi berdasarkan keinginan pelanggan yang senang menikmati kopi, menggunakan teknik one-to-one marketing dengan jenis costumization. Dari hasil kolaborasi ini, akhirnya meningkatkan pemasaran bagi kedua merek, sehingga dapat disimpulkan kerjasama yang dilakukan oleh Magnum dan Maxx Coffee juga sebagai peningkatan citra dan meningkatkan penjualan terhadap produk mereka.
Pengembangan Buku Pedoman Pendidikan Karakter untuk Penanggulangan Kenakalan Siswa Andres Andres; Sri Utaminingsih; Erik Aditia Ismaya
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 18 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7133932

Abstract

This study aims to determine the need for developing character education guidebooks for overcoming student delinquency at SMP Negeri 1 Tahunan, knowing the process of developing character education guidebooks, obtaining the validity and feasibility of developing character education guidebooks for overcoming student delinquency in SMP Negeri 1 Tahunan, and to find out the effectiveness of developing character education guidebooks for the prevention of student delinquency in 1 yearly SMP Negeri 1 Tahun. This research is a development research or Research and Development (R&D) using the Borg and Gall development method which aims to develop a character education guidebook for overcoming student delinquency at SMP Negeri 1 Tahunan. Data was collected using observation, interview and questionnaire techniques. The data were then analyzed qualitatively and quantitatively. Qualitative data analysis to analyze the responses of principals and teachers to the use of character education manuals for overcoming student delinquency. Meanwhile, quantitative data analysis was used to analyze the data collected from the questionnaire. The results of the study 1) Character education for dealing with student delinquency at SMP Negeri 1 Tahunan is carried out through classroom learning, habituation, application of manners, rules and other ways that are carried out in a non-programmed manner. However, there is a lack of manuals that regulate the mechanism and steps for implementation, so a media guide is needed. 2) The process of developing a character education guidebook for preventing delinquency at SMP Negeri 1 Tahunan students begins with the preparation of a character education design, which is then made in the form of a book media. By utilizing literature studies and listening to input from various school stakeholders. 3) The development of the character education guidebook passed expert validation tests, both media, strategy and material experts and the results showed that the developed guidebook was valid and feasible to use with some notes of improvement. 4) The character education guidebook for overcoming student delinquency at SMP Negeri 1 Tahunan is declared effective, it can be used, it is known based on the questionnaire distributed and then analyzed as a whole in the good category. In the media aspect, the mean value of 18.39 is included in the 18-19 interval on good criteria. in the material aspect, the mean value of 17.21 is included in the interval 17-18 on good criteria. In the strategic aspect, the mean value of 17.63 is included in the interval 17-18 on good criteria. Keywords: Guidebook, Character Education, Student Delinquency
PENGARUH PANDEMI COVID-19 PADA UMKM DI INDONESIA Heruna Tanty; Andres Andres; Cornelius Chandra Tjhindrawan; Richardkumoro Richardkumoro
Jurnal Education and Development Vol 10 No 3 (2022): Vol.10. No.3 2022
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v10i3.3917

Abstract

Pandemi COVID-19 yang sudah melebar luas memberikan dampak terhadap ekonomi, sosial, dan politik bukan hanya dari negara-negara besar akan tetapi hampir seluruh negara yang ada di dunia. Negara Indonesia yang didominasi oleh para pelaku Usaha Mikro, kecil, dan Menengah (UMKM) perlu diberikan perhatian khusus oleh pemerintah terhadap sektor yang satu ini karena kontribusi dan dampak para pelaku UMKM terhadap tingkat perekonomian nasional yang cukup besar. Dalam penulisan menggunakan analisis penelitian deskriptif dan inferensial yaitu dalam proses pengambilan datanya yang memerlukan tanggapan dari para pelaku UMKM untuk mengetahui validitas mana saja yang perlu dilakukan oleh para pelaku UMKM dan juga mengambil dari berbagai sumber referensi yang berguna untuk bisa mendukung penelitian ini. Penelitian ini berjenis penelitian kuantitatif. Hasil dari penelitian jurnal ini berguna untuk dapat mengetahui bagaimana tantangan ekonomi dan bisnis yang dihadapi oleh para pelaku UMKM akibat pandemi COVID-19. Adapun tujuan dari penelitian ini yaitu untuk menganalisa bagaimana dampak pandemi COVID-19 terhadap eksistensi UMKM di Indonesia dan bagaimana solusi untuk membantu para pelaku UMKM dapat bertahan dimasa pandemi COVID-19. Akibat dari pandemic Covid-19 tersebut memberikan dampak yang merugikan cukup besar pada perekonomian yang ada di Indonesia terutama pada para pelaku UMKM.
Analisis Pengukuran Beban Kerja Mental dan Fisik dengan Kinerja Karyawan Menggunakan Metode Nasa Task Load Index (Nasa – TLX) pada Departemen Manufaktur di PT. Petnesia Resindo Indah Rizky Mahfira; Andres Andres
JURNAL TEKNIK INDUSTRI Vol. 8 No. 2 (2018): Volume 8 N0 2 Juli 2018
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.954 KB) | DOI: 10.25105/jti.v8i2.4726

Abstract

PT. Petnesia Resindo is a manufacturing company in the field of the chemical industry that produces PET Resin products with the most employees have a more dominant thinking activity compared with physical activity. Since it was founded, PT. Petnesia Resindo've never measured the level of workload and performance achieved. Therefore, this study aims to measure the workload and performance that has been achieved by the employees in the Manufacture Department of PT. Petnesia Resindo as well as the relationship of both. There are two models of research, the first model is the relationship indicators workload performance with employees and the second model is relationships with workload indicators performance assessment of employees. To know the magnitude of the workload of the employees in the Manufacture Department of PT. Petnesia Resindo, performed the measurement method using NASA TLX with 6 size dimensions there are Mental Demand, Physical Demand, Temporal Demand, Performance, Frustation and Effort. Based on the score obtained, noted that 32% of employees have a high workload and a 68% are very high. As for knowing the performance use the Rating Scale with Likert scale. From the results of the measurements, it is known that 7% of employees have a good enough performance and 90% are bad. The research of the model is formed, it brings that both variables have no significant relationship but the company requires the addition of employees a number of 91 people in order to reduce the high level of workload and as proposed in this research.