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Hanindharputri, Made Arini
Institut Desain Dan Bisnis Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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STUDI HISTORIS LABEL PADA WINE (STUDI KASUS PADA LABEL HATTEN WINES) Made Arini Hanindharputri
Jurnal Nawala Visual Vol 5 No 2 (2023): Jurnal Navala Visual Oktober 2023
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v5i2.734

Abstract

This text discusses the concepts of packaging, labeling and label history in wine products with a focus on a case study of Hatten Wines in Bali. Packaging is explained as a wrapper that protects the product with a direct link to creative design and product information to facilitate marketing. Labels on wine have an important role as a means of conveying information, advertising and branding the product. The research method used is a descriptive qualitative approach to explore an in-depth understanding of the wine label phenomenon based on observation and literature analysis. The case study on Hatten Wines in Bali shows a change in their branding and labeling from traditional to minimalist and modern. The new label reflects Bali's distinctiveness and emphasizes the use of natural ingredients. Hatten Wines also uses QR Code technology to provide additional information to customers. Knowledge of the history of wine labels has a significant impact on the selection, purchase and promotion of wine products. Consumers who understand wine labels can make smart and knowledgeable choices about the products they purchase, while producers can design attractive and informative labels to increase consumer appeal. Thus, understanding the history of wine labels provides an appreciation of the rich history and culture behind each bottle of wine.
GERAKAN 1.000 MASKER UNTUK PENCEGAHAN VIRUS COVID 19 DI PASAR YADNYA DESA ADAT KESIMAN DENPASAR TIMUR Putu Astri Lestari; Made Arini Hanindharputri; Ni Putu Emilika Budi Lestari
Jurnal Lentera Widya Vol 1 No 2 (2020): Jurnal Lentera Widya Juni 2020
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v1i2.105

Abstract

This community service activity is a collaboration of a team of lecturers and students from the Bali School of Design (STD Bali) and the Academy of Information and Computer Management (AMIK) New Media with the Student Association held in mid-April precisely on April 18, 2020, at the Yadnya Market, Kesiman Traditional Village Kesiman Village, East Denpasar District. This activity received a very good reception from the Yadnya Market and also the Traditional Village of Kesiman. Distribution of 1000 Masks in the Yadnya Kesiman Market environment is a form of community service in STD Bali and AMIK New Media in participating in preventing and breaking the chain of the spread of Covid Virus 10. Some of the factors supporting this activity include: STD Bali Institute Support and AMIK New Media especially the Putra Indonesia Education Foundation in funding activities, STD Bali Campus has a Fashion Design major so it is very helpful in the preparation of 1000 masks to be distributed. In addition, this activity also received full support from Yadnya Market Management and Kesiman Customary Village Management. Some of the obstacles encountered during this activity include: (1) There are limitations in the number of sewing machines used to sew masks on campus so that students sew at home. (2) The existence of the Covid 19 outbreak that caused the sewing process on campus to be slightly hampered because it had to implement Social Distancing. (3) The mask distribution activities cannot be handed over directly to traders in the Yadnya Market to avoid the crowds of the community, so the surrender is carried out symbolically to the Head of the Yadnya Market
MURAL SEBAGAI MEDIA PENGENALAN OLAHRAGA TRADISIONAL BALI DI LAPANGAN ASTAGINA PADANGSAMBIAN KELOD DENPASAR Putu Astri Lestari; A.A. Sagung Intan Pradnyanita; Made Arini Hanindharputri
Jurnal Lentera Widya Vol 2 No 1 (2020): Jurnal Lentera Widya Desember 2020
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v2i1.142

Abstract

This community service activity was carried out by a team of lecturers from the Bali Design and Business Institute (IDB Bali) together with the Visual Communication Design Department Student Association and also the “Perkamen” Student Activity Unit held at the end of 2020 to be precise starting on November 7, 2020 until handover on 13. December 2020, at the Astagina Field, Padangsambian Klod Village, West Denpasar. This activity received a very good welcome and high enthusiasm from both lecturers, students and also the community in the area, and received sponsorship from Dulux. The purpose of the collaborative mural activity between IDB Bali and Padangsambian Klod Village and sponsored by PT ICI Paints Indonesia or better known as Dulux ™ premium paint manufacturer apart from being a forum for pouring out student talents in the field of images in the realm of developing modern designs in society, as well as a medium in introducing Balinese traditional sports culture to the general public. Some of the supporting factors for these activities include: the enthusiasm of lecturers and students in mural activities, sponsorship support from Dulux in supporting the paint used for murals, and the support of the Padangsambian Klod Village. Some of the obstacles faced during this mural activity include: (1) Erratic weather, especially rain, (2) The Covid 19 outbreak caused the team involved in the work to not work optimally to avoid the crowd.
PERANCANGAN VIDEO PROMOSI DESAIN MODE IDB BALI UNTUK KEGIATAN JAKARTA MUSLIM FASHION WEEK Made Arini Hanindharputri; Ni Putu Emilika Budi Lestari
Jurnal Lentera Widya Vol 3 No 1 (2021): Jurnal Lentera Widya Desember 2021
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/lenterawidya.v3i1.281

Abstract

Kementerian Perdagangan Republik Indonesia menggelar acara Embracing Jakarta Muslim Fashion Week (JMFW) sebagai langkah awal Indonesia dalam memposisikan diri sebagai pusat fesyen muslim dunia. Program studi Desain Mode IDB Bali berhasil lolos dalam seleksi untuk mengikuti parade fesyen di JMFW dan menghasilkan 6 busana dengan kain bercorak Indonesia. Untuk menunjang proses promosi dan branding dari busana muslim yang dirancang, program studi desain mode memerlukan video promosi singkat. Adapun tahapan pelaksanaan selama kegiatan dimulai dari Pra Produksi, produksi dan post produksi sehingga menghasilkan video berdurasi 01:04 menit sesuai dengan story board yang sudah dirancang. Keseluruhan isi video disesuaikan dengan storyboard yang sudah dirancang dengan memperhatikan beberapa hal sebagai berikut: (a) Kesesuaian busana setelah digunakan oleh model, (b) Detail bahan dan detail jahit, (c) Ekspresi model dan kesatuan busana jika ditampilkan bersamaan, (d) Penggunaan aksesoris dan kesesuaian dengan busana dan (e) Logo pihak sponsor. Video ini diharapkan dapat menunjang proses promosi dan branding dari busana muslim yang dirancang oleh prodi Desain Mode sehingga secara tidak langsung dapat membangun dan meningkatkan citra prodi Desain Mode di masyarakat.
Co-Authors A.A. Sagung Intan Pradnyanita I Gusti Bagus Bayu Baruna Ariesta I Gusti Ngurah Gede Gitayogi Irhandi I Komang Angga Maha Putra I Komang Angga Maha Putra Ngurah Adhi Santosa Ni Putu Emilika Budi Lestari Ni Putu Emilika Budi Lestari Pradnyanita, A.A. Sagung Intan Putu Astri Lestari Sri Utami Sri Utami