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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen Ekombis: Jurnal Fakultas Ekonomi Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Prosiding Seminar Nasional Universitas Serambi Mekkah JURNAL PENGABDIAN AGRO AND MARINE INDUSTRY Jurnal Ekonomi, Manajemen, Akuntansi Regress: Journal of Economics & Management
Maulidasari, Cut Devi
Program Studi S1 Manajemen, Fakultas Ekonomi, Universitas Teuku Umar Kabupaten Aceh Barat, Provinsi Aceh – Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Other

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Journal : Ekombis: Jurnal Fakultas Ekonomi

 1 
Pengaruh Distinctive Capabilities dan Integrated Marketing Communication Terhadap Citra Destinasi Wisata Maritim Pulau Weh Cut Devi Maulidasari; Yusnaidi Yusnaidi
JURNAL EKOMBIS Vol 2, No 1 (2016) April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (774.221 KB) | DOI: 10.35308/ekombis.v2i1.748

Abstract

Abstract : The number of foreign tourists who come to Sabang do not increase in the last 3 years. In 2011, foreign tourists who came to Sabang amounted to 5,055 people. But the next year dropped to about 4,622 people. In 2013, while it increased but the increase is very small. This indicates a lack of foreign tourists decision to decide maritime tourist destinations in Sabang as one destination tourist destinations. Low-making visit is not independent of the image is less strong maritime tourist destinations in Sabang as one of the tourist destinations are worth a visit by tourists.The objective of this study is to analyze the impact of distinctive capabilities and integrated marketing communication to the image of Weh Island tourist destination.Sampel in this study were 160 tourists who had visited Sabang. Testing this hypothesis is to analyze the value of Critical Ratio (CR) and the Probability (P) if the results of the data, compared with the required statistical limits, ie above 1.96 for the value of CR and below 0.05 for the value of P (probability). Of 5 verificatif hypotheses are tested, all of them passed the test by using two criteria exist. Then to 5 of this hypothesis is accepted. In other words, there is a significant influence between the variables tested, both associated with an intervening variable and dependent. Keywords:     Distinctive Capabilities, Integrated Marketing Communication, Destinations Image , Decision to Visit, Maritime Travel Destinations, Pulau Weh.
ANALISIS PELANGGAN TERHADAP METHODE SHARING EKONOMI TRANSPORTASI ONLINE DI BANDA ACEH Cut Devi Maulidasari
JURNAL EKOMBIS Vol 4 No 1 (2018) April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.067 KB) | DOI: 10.35308/ekombis.v4i1.1334

Abstract

This research analyzes how consumers conduct online transportation in Banda Aceh using economic sharing method by comparing technology acceptance Model (TAM) with planned behavioral theory (TPB) and combination of both TAM and TPB
Co-Authors Ali Djamhuri Alisman Alisman Aminah Putri Rezeki Budianto Budianto Chairiyaton Chairiyaton Chairiyaton, Chairiyaton Cici Darmayanti Cut Mega Putri Damrus, Damrus Fajri Hadi Ika Rahmadani Ikhsan Ikhsan Ishak Hasan Jamhari Jamhari Jumbratu Rahma Jun Musnadi Is Leli Putri Ansari Luh Putu Ratna Sundari M Iqbal Prayoga Mawardani. AN Mawardani. AN Mimin - Suriadi Mimin Suriadi Muhammad Rahmat Hidayat Putra, Zainal Riznal Ahkyar Riznal Akhyar Rusma Setiyana Syafruddin Chan Tamitha Intassar Husen Wahyuningsih, Yayuk Eko Yenny Ertika Zhafira, Nabila Hilmy