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Influence Covid-19 Disinformation Against Panic- Buying Attitudes in Family Whatsapp Groups Damar Agung Khrisna Wibawa; Windhiadi Yoga Sembada; Puri Bestari Mardani
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.12608

This study aims to determine how much influence the distribution of disinformation in the family whatsapp group has on the panic buying attitude of middle-aged housewives in South Jakarta. With the rise of panic buying actions that occurred during the period leading up to the strict PSBB period in April 2020, researchers wanted to see if there was an influence on the use of social media, especially WhatsApp, which had increased since this pandemic happened. The method used in this research is quantitative with explanatory type. Information Integration Theory from Martin Fishbein is the theory chosen by the researcher in this research. The sample in this study amounted to 204 middle-aged housewives living in South Jakarta, which were divided based on the proportion per district using a purposive sampling technique. The results of this study found a very strong relationship and influence between the distribution of disinformation in the family whatsapp group and the panic buying attitude of middle-aged housewives in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta.

Website Creation Training for Employees as a Media Information at BSI Solusi Hijau, Bogor Regency Fajar Rahayu; Andhika Octa Indarso; Windhiadi Yoga Sembada
REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Vol 4, No 1 (2023): REKA ELKOMIKA
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/rekaelkomika.v4i1.25-33

Solusi Hijau wants to develop website as a means to disseminate environmental hygiene programs to inform people that they can save money from the waste they produce. However, at the moment BSI Solusi Hijau does not have any official website, and wants to develop a pilot project utilizing website as an information medium that has wider positive impact and reaches more waste bank customers. This community service activity was held by the UPN Veterans Jakarta Lecturer team at the BSI Solusi Hijau aiming at improving its employee skills, especially in creating an official website. It is hoped that after receiving training on website creation, all employees will be able to independently develop and manage its own website.

PERAN CITIZEN MARKETERS DALAM MEMBANGUN BRAND LOKAL INDONESIA DI ERA DIGITAL Intan Putri Cahyani; Windhiadi Yoga Sembada; Ruth Mariana Bunga Wadu
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 1 (2023): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i1.4586

Perkembangan dunia digital membawa perubahan besar dalam aktivitas branding dan signifikan dalam kontribusinya dalam kebangkitan brand lokal. Hadirnya platform digital, khususnya media sosial, mendorong terjadinya pergeseran kekuasaan value production dari perusahaan ke konsumen. Dunia digital dikombinasikan dengan konsumen sebagai value co-creator memunculkan istilah citizen marketers dalam aktivitas viral marketing. Riset tentang viral marketing umumnya berfokus pada strategi yang digunakan, efektivitas ataupun tools yang digunakan, namun riset ini akan mengkaji citizen marketers sebagai komunikator utama sekaligus pesan dalam viral marketing. Oleh karena itu riset ini bertujuan memetakan dan menganalisis peran citizen marketers dalam membangun brand lokal di era digital sebagai implementasi dari Marketing Public Relations. Tipe penelitian ini adalah deskriptif kualitatif dengan metode analisis isi. Pengumpulan data dilakukan dengan menganalisis konten platform digital yang berisi aktivitas citizen marketers brand lokal. Temuan riset menunjukkan peran citizen marketers yang paling menonjol pada brand lokal kategori fashion (Heymale.id), adalah filters dan fanatics. Sebagai Filter, konten creator akan berperan penting dalam proses pembentukan brand awareness dan brand knowledge. Sedangkan para fanatics, mengambil peran dalam pembentukan brand reputation. Untuk brand lokal kategori skincare (Avoskin) dan make-up (Wardah), peran citizen marketers yang paling menonjol adalah filter, fanatics, dan facilitator, yaitu para beauty enthusiast yang tersebar di dunia maya dan terkadang saling terkoneksi satu sama lain melalui komunitas online. Mereka memiliki peran krusial dalam pembentukan brand awareness, brand knowledge hingga brand reputation. Berbeda dengan core bussines lainnya, brand lokal kategori food and beverages sangat terbantu dengan adanya peran citizen marketers yaitu filter dan firecrackers. Sebagai objek penelitian, Kopi Janji Jiwa memanfaatkan peran filter untuk mengamplifikasi brand personality sedangkan implementasi dari firecrackers adalah meme yang beredar di media online dimana membuat audiens merasa terhibur ketika melihat atau membacanya.

PENGARUH ELABORASI PESAN INFODEMIK VAKSIN COVID-19 TERHADAP PENGAMBILAN KEPUTUSAN VAKSINASI GENERASI Z Windhiadi Yoga Sembada; Adam Abimanyu; Utih Amartiwi
SOURCE : Jurnal Ilmu Komunikasi Source : Jurnal Ilmu Komunikasi Volume 9 Nomor 1 April 2023
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/source.v9i1.6837

This study aims to determine the effect of the elaboration of the Covid-19 vaccine infodemic message on generation Z vaccination decision making using the Elaboration Likelihood theory. The method used in this research is quantitative with the type of explanatory research, which is trying to form a research that explains the correlation between one social phenomenon (variable X) and another social phenomenon (variable Y). Data collection techniques, researchers use survey methods with sampling that has been determined by purposive sampling techniques. The validity test and reliability test stages are used by researchers to test the instruments that have been made. The stages of data analysis that researchers do are correlation coefficient test, simple linear regression test, determination coefficient test and hypothesis testing. The calculation results of the coefficient of determination test show a value of 54.4%, which is the percentage value of the influence caused by the elaboration of the Covid-19 vaccine message on generation Z vaccination decision making, for the remaining percentage value can be effect by other factors that are not the focus of this study. The results of the hypothesis testing in this study state that the elaboration of the Covid-19 vaccine infodemic message has a significant effect on generation Z vaccination decision making.

PELESTARIAN BUDAYA BATAK MELALUI FILM NGERI-NGERI SEDAP (SEMIOTIKA CHARLES SANDERS PEIRCE) Angel Malina Narwastu Nababan; Windhiadi Yoga Sembada
Jurnal Komunikasi dan Budaya Vol 4 No 1 (2023): Jurnal Komunikasi dan Budaya
Publisher : Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/jkb.v4i1.2045

The film was chosen by the writer because it highlights several scenes of Batak cultural preservation. Preservation of Batak culture is the theme of this thesis because it wants to provide new knowledge about Batak culture which is poured into a film. The representation of the preservation of Batak culture is contained in the 1 hour 53 minute horror film. The formulation of the problem raised in this research is How is the Preservation of Batak Culture in the film Horrifyingly Delicious?. The research objective that the author wants to achieve in this study is to find out the preservation of Batak culture represented in the film Ngeri-ngeri Sedap. This study uses a qualitative approach using Charles Sanders Peirce's semiotic analysis. Peirce categorizes triangle meaning which consists of three main elements, namely sign, object and interpretant. Researchers conducted an analysis of scenes or scenes related to the preservation of Batak culture. The results of this study indicate that the film Ngeri-ngeri Sedap contains the preservation of Batak culture, namely wandering, toasting Pahompu, marrying a Batak person, and the youngest child becoming the heir.

PERSUASIVE COMMUNICATION OF THE #BUBARKANMUI MOVEMENT Radita Gora Tayibnapis; Munadhil Abdul Muqsith; Windhiadi Yoga Sembada
JWP (Jurnal Wacana Politik) Vol 8, No 2 (2023): JWP (Jurnal Wacana Politik) October
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jwp.v8i2.47940

The campaign narrative for the dissolution of the Indonesian Ulema Council (MUI) invited many comments from netizens on social media to develop into a digital social movement to urge the Indonesian Ulema Council (MUI) to be dissolved because one of its members was arrested by the police regarding the issue of terrorism. This news had become a trending topic on Twitter and threatened the existence of MUI as a forum for Islamic community organizations in Indonesia. To analyze these problems, researchers used the Network Society theory with a quantitative approach and the Social Network Analysis (SNA) method to analyze it. This study aims to analyze actors’ conversations in voicing new social movements through the #BubaranMUI hashtag. Through the spread of a communication network on the hashtag #BubarkanMUI, it was found to be an effort of a digital social movement that was echoed by political actors through a single Twitter account as well as building fake accounts as alter egos for intermediaries and network close relations to spread negative comments about MUI and spread communication networks as a public call through media atwitter and gain support from Twitter users to disband the MUI.

Influence Covid-19 Disinformation Against Panic- Buying Attitudes in Family Whatsapp Groups Damar Agung Khrisna Wibawa; Windhiadi Yoga Sembada; Puri Bestari Mardani
KOMUNIKA Vol 5, No 2 (2022): Komunika
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v5i2.12608

This study aims to determine how much influence the distribution of disinformation in the family whatsapp group has on the panic buying attitude of middle-aged housewives in South Jakarta. With the rise of panic buying actions that occurred during the period leading up to the strict PSBB period in April 2020, researchers wanted to see if there was an influence on the use of social media, especially WhatsApp, which had increased since this pandemic happened. The method used in this research is quantitative with explanatory type. Information Integration Theory from Martin Fishbein is the theory chosen by the researcher in this research. The sample in this study amounted to 204 middle-aged housewives living in South Jakarta, which were divided based on the proportion per district using a purposive sampling technique. The results of this study found a very strong relationship and influence between the distribution of disinformation in the family whatsapp group and the panic buying attitude of middle-aged housewives in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta. The dimensions of the theory used by researchers, namely the valence and weight of information on disinformation messages were found to have a strong relationship and influence with the panic buying attitude of middle-aged housewives in South Jakarta. The government and the public often pay more attention to the spread of disinformation messages to prevent emotional contagion that leads to panic buying in South Jakarta.

Strategi Pesan Aktor Politik Dalam Media Sosial (Studi Kasus Akun Wali Kota Tangerang Selatan Banten) Windhiadi Yoga Sembada; Priyono Sadjijo
Jurnal Komunikasi, Masyarakat Dan Keamanan Vol 2 No 1 (2020): Maret 2020
Publisher : LPPMP Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/komaskam.v2i1.3207

Artikel ini bertujuan untuk menjelaskan penggunaan platform komunikasi digital yang digunakan oleh aktor politik sebagai kampanye komunikasi politik. Dalam penelitian ini menggunakan konsep Habitus dari Pierre Bordieau untuk melihat modal sosial yang tampak dalam media sosial mereka. Penelitian ini menggunakan metode deskriptif dengan teknik analisis isi untuk melihat data secara lebih lengkap dan utuh. Dari penelitian terhadap jejak digital diperlihatkan strategi aktor politik yang bermain dalam akun- akun media sosial yang diciptakannya, merupakan strategi baru yang memberikan peluang peningkatan citra dan elektabilitas dalam Pemilukada.

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