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All Journal Jurnal Studi Pemerintahan Akrab Juara : Jurnal Ilmu-ilmu Sosial
Rindana Intan Emeilia
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Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology Social Sciences

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THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Emeilia, Rindana Intan; Muksin, Nani Nurani
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Abstract

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.
THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Emeilia, Rindana Intan; Muksin, Nani Nurani
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Abstract

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.
THE SYMBOLIC CONVERGENCE OF CROWDFUNDING IN POLITICAL CAMPAIGNS (CASE STUDY: NETIZEN DISCUSSIONS ON RIDWAN KAMIL`S FACEBOOK FANPAGE Rindana Intan Emeilia; Nani Nurani Muksin
Jurnal Studi Pemerintahan Vol 11, No 2 (2020): July 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jgp.112116

Abstract

Internet plays an important role as a medium of political communication, including its power for funding political campaigns known as crowdfunding. The success of crowdfunding in several countries, then adopted by Jabar Juara volunteers to raise funds political campaigns for Ridwan Kamil and Uu Ruzhanul Ulum in 2018 Governor Election. Socialization was carried out by uploading a video on title "Udunan Warga" (Funding from the Residents) which caused political conversation among virtual communities on Ridwan Kamil`s Facebook Fanpage. The existence of virtual communities in discussing political fundraising campaign ideas has an important role in supporting crowdfunding success. The reason is virtual communities have a potential to discuss shared interests and are very likely to have shared group consciousness to support crowdfunding movements.This article aims to explain the process of crowdfunding symbolic convergence on Ridwan Kamil's Facebook Fanpage. This study used a case study method and data collection techniques by online observation, in-depth interviews and documentation. The theory used was symbolic convergence which popularized by Ernest Bormann to see the construction of shared group consciousness among the Facebook user after seeing the video of Udunan Warga.The results showed that the crowdfunding mechanism carried out involved Jabar Juara volunteer as fundraisers, the site https://jabarjuara.id as a liaison platform and netizens/Facebook user as donors. The process of crowdfunding symbolic convergence in Ridwan Kamil's Faceboook Fanpage took place in stages ranging from basic structure, message structure, dynamic structure, communicator structure, medium structure and evaluative structure.
HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Jurnal Akrab Juara Vol 6 No 2 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini bertujuan untuk menganalisis dan menjelaskan hambatan komunikasi antara guru dan siswa dalam pelaksanaan kegiatan pembelajaran secara online. Penelitian ini menggunakan metode deskriptif kualitatif, yang menggunakan data analisis dari hasil wawancara dan obeservasi terhadap objek. Situasi COVID-19 membuat dunia pendidikan berhenti sementara waktu untuk melakukan kegiatan belajar mengajar secara tatap muka agar dapat menghentikan penyebaran virus COVID-19. Pembelajaran online dengan menggunakan media digital menghadirkan hambatan-hambatan baru dalam proses berkomunikasi antara guru dan siswa. Penelitian ini dilakukan dengan mewawancarai guru dan siswa secara daring terkait hambatan komunikasi yang ditemukan selama pembelajaran online diberlakukan. Berdasarkan hasil penelitian. hambatan-hambatan yang ditemukan yaitu; kejenuhan komunikasi, terbatasnya komunikasi antarpribadi, keterbatasan ruang dan waktu dalam aktivitas pembelajaran, berkurangnya kepercayaan diri siswa, keterbatasan teknologi dan informasi, munculnya perasaan kesepian, keterbatasan media, kelelahan komunikasi online serta keterbatasan literasi media.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Jurnal Akrab Juara Vol 5 No 4 (2020)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Perusahaan travel pada masa pandemi Covid-19 ini menghadapi tantangan yang tidak mudah dihadapi, mengingat adanya peraturan pembatasan sosial berskala besar yang berdampak pada terbatasnya penggunaan jasa travel untuk berpariwisata. Penelitian ini bertujuan untuk mengetahui implementasi strategi komunikasi pemasaran digital pada perusahaan travel di masa pandemi Covid-19 ini pada CV. Khairil Tour & Travel. Penelitian ini menggunakan pendekatan kualitatif dengan metode penelitian yaitu studi kasus. Data diperoleh pengumpulan teori pendukung dan melakukan wawancara mendalam kepada pemilik perusahaan. Dari hasil yang didapatkan, dalam meningkatkan brand loyalty, CV Khairil Tour & Travel mengimplementasikan strategi komunikasi pemasran digital melalui beberapa media sosial yaitu Instagram, Facebook, Whats Up dan Youtube dengan konten promosi yaitu dengan pesan begambar dalam bentuk poster digital yang berisi foto produk (objek wisata), informasi waktu perjalanan, kontak person, dan tambahan informasi mengenai protokol pencegahan Covid-19 yang tetap diperhatikan.
BAURAN KOMUNIKASI PEMASARAN PRODUK UMKM APRILIA MAHAR DESIGN PADA MASA PANDEMI COVID-19 DAN NEW NORMAL Rindana Intan Emeilia
Jurnal Akrab Juara Vol 6 No 4 (2021)
Publisher : Yayasan Akrab Pekanbaru

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Abstract

Penelitian ini bertujuan untuk mengetahui implementasi strategi bauran komunikasi pemasaran produk UMKM Aprilia Mahar Design di masa pandemi Covid-19. Dengan menggunakan metode penelitian kualitatif deskriptif, peneliti mengumpulkan data dengan melakukan wawancara mendalam kepada pemilik usaha. Dari hasil yang didapatkan, Aprila Mahar Design melakukan inovasi produk sebagai salah satu strategi pemasarannya, kemudian menerapkan bauran komunikasi pemasaran diantaranya periklanan, promosi penjualan, acara dan pengalaman, hubungan masyarakat dan publisitas, pemasaran online dan media sosial, pemasaran seluler, pemasaran langsung dan database serta penjualan pribadi. Perjualan pribadi dilakukan dengan melihat situasi dan kondisi, yaitu dengan menyesuaikan peraturan pemerintah dan tetap mematuhi protokol kesehatan. Bauran komunikasi pemasaran telah diterapkan dengan baik dan terintegrasi sehingga dalam kegiatan pemasaran produk mendapat respon yang positif dari pasar.
ANALISIS ISI KREATIF IKLAN DALAM MENAMPILKAN IDENTITAS PRODUK MIE SEDAAP Rosiana Andhikasari; Rindana Intan Emeilia; Novalia Novalia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 8 No 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2106

Abstract

Mie Sedaap is a newcomer in the world of Indonesian instant noodles but has experienced quite rapid development, one of which is due to the onslaught of advertising that has been carried out so far. For this reason, this study aims to find out what are the creative elements of advertising contained in the YouTube Mie Sedaap commercial advertisement for the 2023 period in displaying the identity of its products. This study uses the content analysis method, the reason for using this method is to describe the contents of the message in the YouTube Mie Sedaap commercial advertisement and to reveal the tendency of creative elements in the Mie Sedaap advertisement. The author uses three coders including the researcher to judge coder or coder 1. Based on the results of the descriptive analysis obtained from the results of the coding of 10 categories including: Appeal, Message Strategy, Advertising function, Message strategy, Spokespersons, Executional Framework, Physique, Personality, Culture and Relationships. In the Appeal category the dominant frequency is Emotional (57.5%), in the message strategy category the dominant frequency is Affective (80%). In the category of advertising function, the dominant frequency is Reminding (60%). In the Message Theme category, the dominant frequency that appeared was social gathering/friendship (22.5%). In the category of Spokespersons, the dominant frequency appears Typical Person (55%). In the Executional Framework category, the dominant frequency is Slice of Life (70%). In the Physique category, the dominant frequency is product packaging (40%). In the Personality category, the dominant frequency that appears is Happiness (15%). In the Culture category, the dominant frequency is Local Culture (67.5%). In the Relationship category the dominant frequency that appears is not too visible or No Relationship (77.5%). Seeing from the findings of the researchers related to the ten categories and each category has a dominant appearance. And given the importance of advertising, in reality advertising is aimed at audiences to convey information about goods and services. It can be concluded that advertising has a very big influence in displaying the identity of a product.
HAMBATAN KOMUNIKASI DALAM PEMBELAJARAN ONLINE DI MASA PANDEMI COVID-19 Rindana Intan Emeilia; Arina Muntazah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 2 (2021): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to analyze and explain communication barriers between teachers and students in the implementation of online learning activities. The study uses qualitative descriptive methods, which use analytical data from interviews and observation of the object. The COVID-19 situation has made the world of education stop temporarily for teaching and learning activities in advance in order to stop the spread of the COVID-19 virus by replacing online teaching and learning activities conducted at homeOnline learning using digital media presents new barriers in the process of communicating between teachers and students. The study was conducted by interviewing teachers and students online regarding communication barriers found during online learning. Based on the results of the research. the obstacles found are; communication saturation, limited interpersonal communication, limited space and time in learning activities, reduced student confidence, limitations of technology and information, the emergence of feelings of loneliness, media limitations, fatigue of online communication and limitations of media literacy.
STRATEGI KOMUNIKASI PEMASARAN DIGITAL UNTUK MENINGKATKAN BRAND LOYALTY PADA PERUSAHAAN TRAVEL DI MASA PANDEMI COVID-19 (Studi Kasus pada CV. Khairil Tour & Travel) Arina Muntazah; Novalia Novalia; Rindana Intan Emeilia
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 4 (2020): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the large-scale social restriction regulations which resulted in limited use of travel services for tourism. This study aims to determine the implementation of digital marketing communication strategies in travel companies during the Covid-19 pandemic at CV. Khairil Tour & Travel. This study uses a qualitative approach with research methods, namely case studies. Data obtained by collecting supporting theories and conducting in-depth interviews with company owners. From the results obtained, in increasing brand loyalty, CV Khairil Tour & Travel implemented a digital marketing communication strategy through several social media, those are Instagram, Facebook, WhatsApp and Youtube with promotional content such as pictorial messages in the form of digital posters containing product photos (tours object), information on travel times, contact persons, and additional information regarding the Covid-19 prevention protocol that is still being considered.
Co-Authors Arina Muntazah Nani Nurani Muksin Novalia Novalia Novalia Novalia Rosiana Andhikasari