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All Journal Jurnal Ekonomi Wacana, Jurnal Sosial dan Humaniora Jurnal Ilmu Keluarga dan Konsumen International Journal of Community Service Learning Jurnal Perilaku dan Strategi Bisnis MABIS: Manajemen dan Bisnis Proceedings Series on Physical & Formal Sciences Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Asian Journal of Applied Business and Management (AJABM) The Es Economics and Entrepreneurship Jurnal Bisnis dan Manajemen West Science International Journal of Economics, Business and Innovation Research
Anna Triwijayati
Fakultas Ekonomi Dan Bisnis, Universitas Ma Chung
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences

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The Influence of Customer Orientation on New Product Development with Moderating Environmental Factors on MSME in Tulungrejo Village, Batu City Ivana Angela; Anna Triwijayati; Erica Adriana
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 3 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i3.5056

Abstract

MSMEs (Micro, Small and Medium Enterprises) are an important sector in the Indonesian economy. Because Tulungrejo Village is a village that has a lot of tourism, it is very important for MSMEs in Tulungrejo Village to further prioritize the development of new products and customer needs. The purpose of this study is to help MSMEs in knowing the needs and desires of customers. In addition, it is also hoped that MSMEs can continue to innovate to develop ideas both in making new products and old products that are renewed.  This research uses quantitative methods and the data source in this study uses a questionnaire filled out by 66 respondents from MSMEs in Tulungrejo Village. The study found that there is a positive influence of customer orientation on new product development at MSMEs with moderating environmental factors in Tulungrejo Village.
The Role of Brand Awareness as an Intervening Influence of Product Placement in the Drama "Today's Webtoon" on Interest in Buying Scarlett Whitening Products Anna Triwijayati; Gladys Lugracia Nathania; Chatarina Aprilia Hellyani
Asian Journal of Applied Business and Management Vol. 3 No. 1 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajabm.v3i1.8254

Abstract

This study aimed to analyze the effect of Scarlett Whitening's product placement in the drama "Today's Webtoon" on buying interest with brand awareness as an intervening variable. This research uses a quantitative method with explanatory research. The sampling procedure is non-probability sampling using purposive sampling technique. The study was conducted on 272 respondents who had watched the drama Today's Webtoon and used Scarlett Whitening products. This research uses primary data, and the survey collects data through Google Forms. The type of research analysis is the path analysis method. Hypotheses are tested using T-Test and Sobel Test. The results indicate that product placement has a positive and significant effect on purchase intention with brand awareness as the intervening variable.
Post Delivery And Service Follow Up Process Model In Toyota Auto 2000 Sukun, Malang Anna Triwijayati; Grace Herliana
International Journal of Economics, Business and Innovation Research Vol. 3 No. 02 (2024): March, International Journal of Economics, Business and Innovation Research (I
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to develop a model and survey instrument for after-repair service customer satisfaction at Auto2000 Sukun, Malang City. The research objective is based on follow-up case observations during after sales and after service at the Auto2000 Sukun dealer and repair company, in Malang City. In the follow-up workflow, the company still applies a semi-manual process, so the input error rate is very large. In addition, the survey instrument was applied separately to the two follow-up pathways. This type of research is case study research and is applicable/action research in a company. The focus of the case study in this research is on customer satisfaction follow-up, namely Post Delivery and Service Follow Up (PDSFU). The research was carried out at the Mechanic and Customer Relationship Coordinator (CRC) Service Unit. Researchers were involved as full participants in designing follow-up models and instruments. The research results show that the follow-up process can be more efficient and effective by designing an automated follow-up and survey system. Through system automation, data will be processed in more detail, with minimal errors and easier data processing. A reliable follow-up survey system will provide benefits in terms of accuracy and useful data information for the company
Co-Authors Achmad Zahruddin Bintang Pramudya Putra Prasetya Chatarina Aprilia Hellyani Deviga Bayu Pradipta Deviga Bayu Pradipta Dian Wijayanti Erica Adriana Erica Adriana Etsa Astridya Setiyati Felik Sad Windu Wisnu Broto Giovani Santoso Gladys Lugracia Nathania Grace Herliana Hana Rengganawati Hendri Khuan Ivana Angela Ivana Devianti Afrizal Lilis Lestari Wilujeng Melany Melany Melany Melany Nugroho, Didit Prasetyo sintesa, nika Stefanus Yufra M. Taneo Yogi Sugiarto Maulana Yohanes Paulus Luciany Yulia Novita Zainal Arifin