Urgensi dalam penelitian ini adalah perlunya materi ajar Sosiolinguistik terintegrasi kecerdasan lokal wilayah 3 Cirebon untuk meningkatkan kompetensi Capaian Pembelajaran Lulusan (CPL) mata kuliah Sosiolinguistik, baik itu kompetensi sikap dan tata nilai, kompetensi pengetahuan, keterampilan umum dan keterampilan khusus pada mahasiswa yang diintegrasikan ke dalam materi ajar Sosiolinguistik di Perguruan Tinggi. Tujuan penelitian ini adalah pengintegrasian kecerdasan lokal (local genius) wilayah 3 Cirebon dalam materi ajar Sosiolinguistik, menemukan keefektifan materi ajar Sosiolinguistik terintegrasi kecerdasan lokal wilayah 3 Cirebon , dan mendiseminasikan hasil penelitian di Perguruan Tinggi. Penelitian ini menggunakan metode deskriptif-analisis. Artinya data terurai dalam bentuk kata-kata, bukan dalam bentuk angka. Seperti yang telah disebutkan Semi (2012) bahwa dalam penelitian yang bersifat deskriptif, penulis berupaya menemukan pandangan, membuat kesimpulan dan memberikan rumusan-rumusan yang diarahkan kepada pemerkayaan hasil kajian lewat kata- kata. Jadi, penelitian jenis ini lebih mengutamakan kedalaman penghayatan terhadap interaksi antarkonsep yang sedang dikaji secara empiris.Kata kunci: pengintegrasian, materi ajar, kecerdasan lokal, sosiolinguistik, wilayah 3 Cirebon. The urgency in this research is the need for Sociolinguistic teaching materials that are integrated with local intelligence in Cirebon 3 area to improve the competency of Graduate Learning Outcomes (CPL) for Sociolinguistics courses, be it attitudes and values competence, knowledge competence, general skills and special skills in students who are integrated into Sociolinguistics teaching materials in Higher Education. The purpose of this research is to integrate local genius (local genius) in Cirebon region 3 in Sociolinguistics teaching materials, find the effectiveness of Sociolinguistics teaching materials integrated with local intelligence in Cirebon 3 area, and disseminate research results in universities. This research uses descriptive-analytical method. This means that the data is decomposed in the form of words, not in the form of numbers. As mentioned by Semi (2012) that in descriptive research, the author seeks to find views, draw conclusions and provide formulations that are directed at enriching the results of the study through words. So, this type of research prioritizes the depth of appreciation of the interactions between concepts that are being studied empirically.Keywords: integration, teaching materials, local genius, sociolinguistics, region 3 Cirebon.