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All Journal Jurnal Bisnis dan Manajemen Ethos Jurnal Bisnis dan Manajemen Maro (Jurnal Ekonomi Syariah dan Bisnis) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ekonomi Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian kepada Masyarakat Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Cakrawala: Jurnal Pendidikan
Allicia Deana Santosa
Universitas Siliwangi
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Bisnis dan Manajemen

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Post-Pandemic Behavior: Continuance Intention of Baby Boomer and X Generation as New Users of Online Shopping Platforms during COVID-19 Allicia Deana Santosa; Nuryanti Taufik
Jurnal Bisnis dan Manajemen Vol 10, No 1 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v10i1.9241

Abstract

The Covid-19 pandemic has led to an unavoidable surge in the use of digital technology due to social restrictions and lockdowns. Various restrictions on activities during the COVID-19 quarantine period had resulted in many new users of digital services for daily activities and needs, including the elderly generation such as the X Generation and baby boomers, who before the pandemic were often considered as a generation that was difficult to accept technological change. In the midst of the COVID-19 pandemic, the baby boomers and X Generation have begun to adopt and use various digital applications, one of which is e-commerce, to make online purchases. With the return to the post-pandemic situation and routine, we wanted to test the continuance intention of X Generation and baby boomers in using e-commerce for online shopping. This study needs to be done since the data shows that the average number of online purchases issued by X Generation and baby boomers is greater than other generations. Unfortunately, the literature and previous research on the post-pandemic behavior of baby boomers and X generation for online shopping activities are still very limited, so this research is expected to contribute to a wider literature. The survey was conducted on 198 people aged 40-76 years who had made online purchases in e-commerce during the COVID-19 pandemic using Structural Equation Modeling.
Co-Authors Adhitya Rahmat Taufiq Agis Andriani Aquinaldo Sistanto Putra Bintari, Vivi Indah Deden Mulyana Dedi Rudiana Edy Suroso Hamzah, Risna Amalia Iis Surgawati Indyra Dwi Cahyaningtyas Indyra Dwi Cahyaningtyas Mandasari, Andina Eka Mira Rahmawati Mohammad Soleh Soeaidy Prabowo, Faizal Haris Eko Risna Amalia Hamzah Sri Hardianti Sartika Taufik, Nuryanti Yeshika Alversia