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All Journal Jurnal Dedikasi The Winners Jurnal Ilmiah Mahasiswa FEB Jurnal Manajemen International Journal of Social Science and Business International Journal of Economics, Business and Accounting Research (IJEBAR) Kontribusia : Research Dissemination for Community Development Studi Kasus Inovasi Ekonomi Budimas : Jurnal Pengabdian Masyarakat Indonesian Journal of Cultural and Community Development Jurnal Manajemen Bisnis dan Kewirausahaan Open Access DRIVERset Jurnal Pengabdian Manajemen Journal of Economic Empowerment Strategy (JEES)
Iqbal Ramadhani Fuadiputra
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
The Effect of Electronic Word of Mouth, Brand Image, and Brand Trust on Consumer Purchase Decision on Camille Organic Beauty Face Mask Alifda Dizzania Oktaviani; Dicky Wisnu Usdek Riyanto; Iqbal Ramadhani Fuadiputra
Jurnal Manajemen Bisnis dan Kewirausahaan (JAMANIKA) Vol. 2 No. 03 (2022): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v2i03.22736

Abstract

This study aims to determine the effect of electronic word of mouth, brand image, and brand trust on purchasing decisions of consumers of organic face mask Camille beauty in the city of Malang. This type of research is quantitative research. The sampling technique uses purposive sampling. The sample in this study was 166 respondents. The data collection technique used a questionnaire in the form of a google form which was distributed online through social media and analyzed using SPSS version 25. The results showed that electronic word of Mouth had a positive and significant effect on buying decisions. Brand Image has a significant effect on purchasing decisions. Brand Trust has a positive and significant effect on purchasing decisions. electronic word of mouth, brand image, and brand trust simultaneously on purchasing decisions, the three independent variables have the same positive and significant effect on purchasing decisions.
The Effect of Transformational Leadership on Job Satisfaction Mediated by Organizational Citizenship Behavior (OCB) Tran Sida Yulia Ningsih; sandra irawati; iqbal ramadhani fuadiputra
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 02 (2023): JUNE
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i02.26831

Abstract

This study aims to determine how transformational leadership influences employee performance, and whether OCB variables can mediate the relationship between transformational leadership style and employee performance. This research was conducted on employees of the General Sector of the Probolinggo Regency Food Security and Agriculture Service with a total of 30 respondents. The sampling technique in this study used saturated sampling where all populations were sampled. Data collection in this study used a questionnaire which was analyzed with a scale range and Partial Least Square (PLS) 4.0. The results of calculating this scale range show that transformational leadership is at a high level, employee performance is in the high category, and Organizational Citizenship Behavior is in the strong category. The results of this study indicate that transformational leadership has a positive and significant effect on employee performance. Transformational leadership has a positive and significant effect OCB. Organizational citizenship behavior (OCB) has a positive and significant effect on employee performance and is able to mediate the effect of the relationship between transformational leadership on employee performance.
The Effect of Career Development and Work-Life Balance on Employee Productivity Deppy Arilawati; Achmad Mohyi; Iqbal Ramadhani Fuadiputra
Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) Vol. 3 No. 03 (2023): SEPTEMBER
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jamanika.v3i03.29312

Abstract

The purpose of this study is to determine the effect of career development and work-life balance on employee work productivity. The type of research used is quantitative research. Data collection by distributing questionnaires using 60 respondents. The data analysis technique uses a range of scale analysis and multiple linear regression analysis. Testing the research hypothesis using partial testing (t-test) and simultaneous testing (F-test). The research results explain career development in the good category, work-life balance in the very good category and work productivity in the very high category. Career development has a significant effect, work-life balance has a significant effect. The simultaneous influence of career development and work-life balance has a significant effect on employee work productivity. It can be concluded that the better the career development and work-life balance, the higher the level of employee productivity.
Co-Authors Achmad Bambang Barrul Fuad Achmad Mohyi Alifda Dizzania Oktaviani Aniek Rumijati Deppy Arilawati Dicky Wisnu Usdek Riyanto Dodi Wirawan Irawanto Fauzik Lendriyono Fien Zulfikarijah Fika Fitriasari Ikhram W., M. Abdi Dzil Kardina Yudha Parwati Luqman Dzul Hilmi M. Fika Fitriasari Novianti, Khusnul Rofida Nurul Asfiah Ratya Shafira Arifiani Ringga Arisgi Wiyono Titiek Ambarwati Tran Sida Yulia Ningsih