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All Journal BIOTIK: Jurnal Ilmiah Biologi Teknologi dan Kependidikan VOLT : Jurnal Ilmiah Pendidikan Teknik Elektro Jurnal Inotera Journal of Educational Research and Evaluation Jurnal Optimalisasi Vocatech : Vocational Education and Technology Journal Bussman Journal : Indonesian Journal of Business and Management Jurnal Teknologi Informasi Media Abdimas
Ilham Juliwardi
Universitas Teuku Umar
Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Public Health Social Sciences Other

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Journal : Bussman Journal : Indonesian Journal of Business and Management

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ANALISIS EPIC MODEL TERHADAP EFEKTIVITAS VIDEO PROMOSI MELALUI MEDIA SOSIAL Puput Arisna; Ilham Juliwardi; Meutia Qudraty
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.152

Abstract

Globalization, which is supported by advances in technology and information, is one of the leading accesses for the public in accessing sources of information and utilizing them for life and the economy. Internet access and its features are an opportunity for the community to improve their welfare more easily, creatively and efficiently. One feature that is widely used by the public is social media. Social media is also used as a means of promotion to increase branding more effectively. This study aims to measure the level of promotion effectiveness through social media by using the EPIC Model as an analytical method for the promotional videos for Development Economics at Teuku Umar University and the sampling technique using Random Sampling by distributing questionnaires. This study shows the results that promotion through social media is included in the very effective scale range with an EPIC Rate of 3,51. Specifically, the calculation results for the empathy dimension are 3,51, the persuasion dimension is 3,56, the impact dimension is 3,51 and the communication dimension is 3,54
Co-Authors Abdiel Khaleil Akmal Abdul Muzammil Abdurrahman Ridho Adib Adib Ana Elvia Jakfar Farid Jayadi Ganefri . K. Krismadinata Kasmawati Kasmawati Krismadinata . Krismadinata Krismadinata, Krismadinata Masykur Masykur Meutia Qudraty Muhammad Ardiansyah Muhammad Walid Nica Astrianda Puput Arisna Rivansyah Suhendra riza ulhaq Sanusi Sofiyanurriyanti Sukardi, Sukardi Teuku Athaillah