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Yanuar Pandu Negoro
Universitas Muhammadiyah Gresik
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Journal : Jurnal Optimalisasi

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Peningkatan Kualitas Produk Abon Bandeng Babon Senyum dengan Metode Kano dan QFD Muhammad Echang Komarudin; Yanuar Pandu Negoro; Hidayat Hidayat
Jurnal Optimalisasi Vol 9, No 2 (2023): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v9i2.8407

Abstract

In the era of rapid development of the culinary industry, companies of all sizes must compete to improve the quality of their products in order to remain relevant in the current era of free trade, Quality product design refers to the design of products that not only fulfill their basic functions, but also in accordance with quality, capacity, and appearance that satisfies customers. The company is aware of the importance of improving as well as developing the best products. Therefore, how a business wants to identify the needs and wants of consumers. This study applies QFD and Kano methods. Data collection methods in this study are conservation, interviews and distributing questionnaires. To understand the characteristics of shredded milkfish products, smile baboons that are in accordance with consumer desires, using Kano and continued with QFD analysis and then included in the House of quality, aimed at prioritizing development. The purpose of this study is to bring out what are the attributes of baboon shredded milkfish products that are expected to lift product quality. The results of this study show that there are 20 attributes that are expected by consumers and 14 technical responses, the main things of development include making new packaging, sorting and inspecting raw materials, choosing writing or fonts that are easy to read by buyers or enthusiasts, also the most important is to promote through Instagram to boost the popularity of products from smile baboons.
Co-Authors Achmad Dani Syahfudin Achmad Firdaus FIrmansyah Ahmad Azharuddin Akhmad Ghozali Fitrah Ikhsan Akhmad Wasiur Risqi Akhmad Wasiur Rizqi Andi Rahmad Rahim Arizal Rizki Syachputra Arnanda Ahmad Ar Ridlo Deny Andesta Dzakiyah Widyaningrum Efta Dhartikasari Priyana Elly Ismiyah Ernawati Ernawati Evie Talia Nurrohmah Farid Zulianto Fitria Dama Yanti Fladisha Aminatus Sholikah Hajar Farodisah Hidayat Hidayat Hidayat Hidayat Hisyam Aziz Aditya Imam Wahyu Ramadhan M. Afdholul Fikri M.Ridhwan Nuruddi Caesareno Aironic Manzilatul Firdaus Moch. Nuruddin Mochamad Mauludin Rizki Moh. Jufriyanto Mohammad Dian Kurniawan Mohammad Syihabuddin Alja’far Muhammad Echang Komarudin Muhammad Fahmi Adityah Muhammad Firman Afandi Muhammad Ramadhan Fernandi Muhammad Taufiqurrahman Muhammad Zahidil Mukhtar Nina Aini Mahbubah Nurma Yogi Adi Lesmana Octavia Vanessa Wiyose Parianti Parianti Riris Dia Mariati Rizqy Cahya Putra Fil Akbar Said Salim Dahdah Salas Maulidan Rahma Sakti Salwatul Aisy Sukaris