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All Journal J-MAS (Jurnal Manajemen dan Sains) Jurnal Komunikasi Profesional Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM)
Osrita Hapsara
Fakultas Ekonomi Universitas Batanghari Jambi
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol 5 No 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Pengaruh Komitmen Organisasi dan Disiplin Kerja terhadap Motivasi Serta Dampaknya terhadap Kinerja Aparatur Sipil Negara Pada Badan Pengelolaan Keuangan dan Pendapatan Daerah Provinsi Jambi Paslah, Roni; Hapsara, Osrita; Akbar, Ali
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1465

Abstract

This study aims to obtain an overview of the influence of organizational commitment, work discipline, motivation and performance of state civil servants on the Regional Financial and Revenue Management Agency (BPKPD) of Jambi Province. To answer the research objectives, the researcher conducted literature observations related to several research variables, as well as reviewing relevant journals. The population of this research is all BPKPD Jambi Province employees totaling 166 employees. The population of this study was too large, so the researcher decided to use a sample taken based on the Slovin formula, where the error rate was 10%, and obtained a sample of 63 employees. Data analysis using the path analysis method to measure the influence of the research variables. The next analysis is R square and hypothesis testing (t test and F test). The research results show that both simultaneous and partial organizational commitment and work discipline have an influence on work motivation and performance. This indicates that the high level of organizational commitment and work discipline of employees at work can increase their work motivation, thereby having a positive effect on their performance. This research concludes that organizational commitment, work discipline, work motivation and employee performance at BPKPD Jambi Province are at a fairly high level. In addition, organizational commitment and work discipline, both simultaneously and individually, have a significant positive effect on work motivation and performance. Meanwhile, work motivation also has a significant positive effect on performance. 
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Motivasi Kerja Serta Dampaknya pada Kinerja Pegawai Dinas Pendidikan dan Kebudayaan Kabupaten Merangin Rahmayeni, Weni; MS, M. Zahari; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1607

Abstract

The purpose of this research is to describe leadership style, work discipline, motivation and performance of employees of the Merangin Regency Education and Culture Service and to analyze the influence of leadership style and work discipline partially and simultaneously directly and indirectly on employee work motivation and performance, as well as to analyze work motivation on employee performance. To answer the research objectives, this research is supported by theoretical studies related to research variables, namely leadership style, work discipline, work motivation and performance. Apart from that, the author also looked for relevant previous research in the form of articles/journals and previous theses to support this research. The population in this research is ASN employees totaling 73 employees with conditions in 2022. The data analysis technique used in this research is through path analysis followed by hypothesis testing through the F test (Simultaneous) and t test (Partial). From the path analysis tests carried out, it was found that leadership style and work discipline influenced work motivation by 46.28% while the rest was influenced by other variants. Leadership style and work discipline have an influence of 43.14% on employee performance at the Merangin Regency Education and Culture Office. This research concludes that leadership style, work discipline, work motivation and employee performance are in good and high condition. Apart from that, work discipline and work stress partially and simultaneously have a positive and significant influence on work motivation and employee performance at the Merangin Regency Education and Culture Office. Likewise, work motivation has a positive and significant influence on employee performance.
Pengaruh Kompetensi dan Kompensasi Melalui Motivasi Serta Dampaknya terhadap Kinerja Aparatur Sipil Negara pada Kementrian Agama Kabupaten Muaro Jambi Syamsir, Syamsir; Syeikh, Saiyid; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1441

Abstract

The aim of this research is to describe the competence, compensation, motivation and performance of ASN of the Ministry of Religion of Muaro Jambi Regency and to analyze the partial and simultaneous direct and indirect influence of competence and compensation on ASN motivation and performance, as well as to analyze motivation on ASN performance. To answer the research objectives, this research is supported by theoretical studies related to research variables, namely competence, compensation, motivation and performance. Apart from that, the author also looks for relevant previous research in the form of articles/journals and previous theses to support this research. The population in this research is employees of the Ministry of Religion, Muaro Jambi Regency, totaling 76 employees with conditions in 2022. The data analysis technique used in this research is through path analysis followed by hypothesis testing via F (simultaneous) and t (partial) tests. From the path analysis tests carried out, it was found that competence and compensation have an influence on ASN motivation and performance, both directly and indirectly. This explains that if the organization has high competence and higher compensation, this will increase ASN motivation towards the organization and provide maximum work results. This research concludes that partial and simultaneous competency and compensation have a positive and significant influence on the motivation and performance of ASN at the Ministry of Religion, Muaro Jambi Regency. Likewise, motivation has a positive and significant influence on the performance of the ASN Ministry of Religion, Muaro Jambi Regency.
Pengaruh Pelatihan dan Motivasi Terhadap Kepuasan Kerja serta Dampaknya pada Kesejahteraan Pengrajin Batik di Sentra Kecamatan Pelayangan Kota Jambi Amirah, Amirah; Bukit, Pantun; Hapsara, Osrita
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1775

Abstract

The enhancement of society through local economic development is crucial in fostering the productivity of the community by providing various facilities that support its existence, not excluding institutions or industrial centers. Training and motivation are essential for creating job satisfaction, which in turn contributes to overall well-being. Therefore, this research aims to analyze the influence among the variables, both directly and indirectly. This study is categorized as descriptive and inductive research. It was conducted in the Batik industry center in the Pelayangan Subdistrict of Kota Jambi, with a population and sample of 80 batik employees. The research analysis employs the path analysis method.
The Influence of Incentives, Competencies, and Work Facilities on Professionalism With Implications for Employee Performance at the Regional Revenue Office of Tanjung Jabung Barat District Bukit, Pantun; Hapsara, Osrita; Jahara, Sri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i4.2462

Abstract

This research aims to analyze the influence of incentives, competencies, and work facilities through professionalism on employee performance at the Regional Revenue Office (Bapenda). The method used in this research is descriptive-verification and quantitative method. Based on the approach, the sample size is determined to be 66 people. This research uses the PLS analysis method. Based on the research results, Incentives (X1), Competencies (X2), and Work Facilities (X3) have a significant simultaneous effect on Professionalism (Y). Furthermore, Incentives (X1), Competencies (X2), and Work Facilities (X3) partially have a significant effect on Professionalism (Y). Incentives (X1), Competencies (X2), and Work Facilities (X3) have a significant simultaneous effect on Employee Performance (Z). Furthermore, Incentives (X1), Competencies (X2), and Work Facilities (X3) partially have a significant effect on Employee Performance (Z). Professionalism (Y) has a significant simultaneous effect on Employee Performance (Z).
Improving Performance Through Job Satisfaction in Growing Employee Motivation at BANK BNI Muara Bungo Branch Hapsara, Osrita; Ahmadi, Ahmadi
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v5i3.2464

Abstract

This research focuses on the important role of job satisfaction and employee motivation in enhancing performance at Bank BNI, Muara Bungo Branch. Job satisfaction is described as the difference between the amount of rewards received by employees and the amount they perceive they should receive, while motivation is considered as a reservoir of potential energy dependent on employees' drives, hopes, and incentives. This study employs a descriptive-verification research method with job satisfaction and work motivation as independent variables, performance as the dependent variable, and motivation as the intervening variable. Data were collected from employees of Bank BNI, Muara Bungo Branch, and analyzed using partial least squares (PLS). The results of the study indicate that job satisfaction and employee motivation are at a good and high level. Furthermore, the research reveals that job satisfaction has a significant positive influence on employee motivation, and employee motivation also has a significant positive effect on their performance. Moreover, the study supports the existence of a significant indirect effect, where job satisfaction affects employee performance through motivation. These findings underscore the importance of the leadership role of Bank BNI in paying attention to and enhancing job satisfaction and employee motivation as the company's primary resources. Leaders are expected to understand that job satisfaction and motivation play a crucial role in improving employee performance, thus enabling them to take more efficient steps to ensure leadership success and achieve beneficial outcomes for the company.
The Effect of Job Analysis and Career Development Through Competency on Employee Performance Erwan, Erwan; Zahari, M.; Hapsara, Osrita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3264

Abstract

The objectives of this study are: 1) to describe job analysis (JA), career development, competencies, and employee performance; 2) to analyze the direct and indirect effects of job analysis (JA) and career development on competencies; 3) to assess the direct and indirect effects of job analysis (JA) and career development on employee performance; 4) to determine the effect of competencies on employee performance; and 5) to evaluate the effect of job analysis (JA) and career development on employee performance through competencies. The research method employed descriptive and verificative analysis with a path analysis approach. The sample consisted of 62 respondents, and data were collected through a census survey using a questionnaire. The findings of the study are as follows: 1) The variables of job analysis, career development, and competencies are in fairly good condition, while performance is categorized as moderate; 2) Job analysis (JA) and career development have direct and indirect effects on competencies; 3) Job analysis and career development have both direct and indirect effects on employee performance; 4) Competencies have an effect on employee performance; 5) Job analysis and career development through competencies impact employee performance.
The Influence of Work Facilities and Internal Communication on the Performance of Civil Servants Through Motivation at the Education Office and Culture of Muaro Jambi Regency Jasrianto, Jasrianto; Zahari, M.; Hapsara, Osrita
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3269

Abstract

This study evaluates and analyzes the impact of work facilities and internal communication on civil servant performance, with work motivation as a mediating variable, at the Education and Culture Office of Muaro Jambi Regency. Using both descriptive and verification methods, the research involved 62 employees from the office and employed the Partial Least Squares (PLS) method for analysis. The results from the questionnaire indicated that work facilities had a total score of 2859, classified as good, while internal communication scored 2836, also in the good range. Work motivation was rated at 3080, placing it in the high category, and employee performance scored 3099, which is similarly high. The findings show that work facilities have significant impact on motivation. Internal communication also positively and significantly influences motivation. Additionally, both work facilities and internal communication have significant effect on employee performance. Motivation is demonstrated to positively and significantly affect employee performance. Moreover, work facilities and internal communication both positively and significantly impact employee performance through the mediation of motivation at the Muaro Jambi Regency Education and Culture Office.
Co-Authors Ahmadi Ahmadi Ali Akbar Amirah, Amirah Asfar, Dedy Ari Bukit, Pantun Casmudi Casmudi Erwan Erwan, Erwan Iyusnawati, Iyusnawati Jahara, Sri Jasrianto, Jasrianto M. Zahari Paslah, Roni Rahmayeni, Weni Sjuchro, Dian Wardiana Syamsir Syamsir Syeikh, Saiyid Taufik Murtono Zahari, M.