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All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Pendidikan (SOKO GURU) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam jurnal Ilmu Sosial
Aulia Jannah
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT PADA KEPUASAN DAN LOYALITAS PELANGGAN (Survei Terhadap Tamu Domestik HARRIS Hotel & Conventions Malang) Aulia Jannah; Kholid Mawardi
Jurnal Administrasi Bisnis Vol 50, No 1 (2017): SEPTEMBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every year the number of guests staying at the HARRIS Hotel Malang is increasing, it needs a proper marketing strategy in order to impact the increasing number of guests staying. The results of this study by CRM (Customer Relationship Management) is expected to impact on the creation of customer satisfaction and can retain the loyal guests. In this study shows that the marketing strategy through CRM (Customer Relationship Management) has been implemented by the management of HARRIS Hotel, so that the results of research conducted by the authors, show a positive impact on customer satisfaction. However, to maintain the existence future of HARRIS Hotel, in the business competition of hotel service providers in Malang City, activities of CRM (Customer Relationship Management) should be done consistently and regularly after conducting continuous evaluation to gain customer satisfaction to obtain and maintain customer loyalty. Keywords : Relationship Management, Customer Relationship Management, Customer Satisfaction, Customer Loyalty ABSTRAK Setiap tahun jumlah tamu yang menginap di Hotel HARRIS Malang semakin meningkat, diperlukan adanya suatu strategi pemasaran yang benar agar berdampak pada meningkatnya jumlah tamu yang menginap. Hasil dari pelaksanaan penelitianCustomer Relationship Management ini diharapkan akan berdampak pada tumbuhnya kepuasan pelanggan yangdapat mempertahankan tamu potensial yang loyal. Temuan dalam penelitian ini, menunjukkan bahwa salah satu strategi bidang pemasaran yakni lewat CRM (Customer Relationship Management) telah dijalankan oleh pihak manjemen Hotel HARRIS, sehingga dari hasil yang terlihat di lapangan yang telah dilakukan menampakkan adanya pengaruh positif terhadap Kepuasan Pelanggan. Namun untuk mempertahankan eksistensi Hotel HARRIS dalam persaingan bisnis penyedia jasa perhotelan di Kota Malang, disarankan untuk mengimplementasikan CRM (Customer Relationship Management) dengan tetap konsisten dan selalu melakukan evaluasi secara berkala dan terus-menerus guna menciptakan kepuasan pada diri pelanggan itu sendiri sekaligus dapat memperoleh dan mempertahankan pelanggan yang loyal. Kata Kunci : Relationship Management, Customer Relationship Management, Kepuasan Pelanggan, Loyalitas Pelanggan
Peran Kepemimpinan Kepala Sekolah Di MTS Al-Jihad Kota Medan Aulia Jannah; Nurul Adinda Lubis; Shakila Putri Suhara; Afrizal Rambe; Inom Nasution
SOKO GURU: Jurnal Ilmu Pendidikan Vol. 3 No. 3 (2023): Desember : Jurnal Ilmu Pendidikan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sokoguru.v3i3.3017

Abstract

This research discusses the role of leadership at MTs Al-Jihad Medan City. The role of leadership is key where a leader is very influential and has a big impact in advancing, developing and making the madrasa institution successful in achieving its stated goals. Leaders have the responsibility and carry out a large mandate to guide and lead the continuity of all activity processes in the agency so that they run smoothly and in accordance with the plans that have been prepared as well as possible. This research uses qualitative research which is descriptive in nature and tends to prioritize analysis. The theoretical basis is used as a guide so that the research focus is in accordance with the facts in the field.
Peran Pemimpin dalam Pengambilan Keputusan Aulia Jannah; Ifra Mayanti Harahap; Maidiana Maidiana
Al-Tarbiyah : Jurnal Ilmu Pendidikan Islam Vol. 2 No. 2 (2024): April : Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/al-tarbiyah.v2i2.857

Abstract

In an educational institution, company or organization, of course there is a leader who manages all the smooth processes of the activities planned by the institution. A wise leader doesn't just rule, regulate and spread big promises without taking action. Active contribution from a leader is highly recommended and expected, in order to achieve all expected visions and goals. Leaders are chosen because they have more knowledge, skills and creativity than other individuals. Large duties, responsibilities and mandates will not be imposed on ordinary people. The role of leaders is very large in an organization, one of which is decision making. The decisions taken determine the conditions and situation of the organization's future development. For this reason, the role of leaders is required in making the right decisions, prioritizing common interests, and for the welfare of the organization,
Manajemen Perkantoran dalam Menciptakan Efektivitas Kinerja Karyawan Menurut William H. Leffingwell Aulia Jannah; Sri Wahyuni; Erfiani Lubis; Ilham Martua Hasibuan; Tengku Darmansah
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 2 No. 3 (2024): JUNI : Maeswara
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v2i3.958

Abstract

This research discusses office management in creating effective employee performance according to William H. Leffingwell. Office management is a series of activities to plan, manage, organize, direct, supervise the implementation of office work effectively and efficiently so as to achieve the expected goals. Office life will be well managed and run smoothly with all existing activities and programs, if the office applies management sciences to it. Management is needed, so that offices can be managed well, by making optimal use of existing infrastructure, organizing employees appropriately, arranging employee duties and responsibilities well, and evaluating the results of employee performance and the office's achievements. This research uses library research by collecting all data and information related to creating effective employee performance in office management through books and scientific articles that are relevant to the topic discussed.
STRATEGI REVITALISASI PERPUSTAKAAN SEKOLAH DALAM MENCIPTAKAN BUDAYA LITERASI DI SMA IT AL-HIJRAH MEDAN Nurul Adinda; Aulia Jannah; Sri Wahyuni; ghadief hanbal silalahi; Iqbal Nasution; Liwa Ul Hamdi Silalahi
Jurnal Bakti Sosial Vol. 4 No. `2 (2024)
Publisher : Cv Arsy Persada Quality

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Abstract

Revitalisasi perpustakaan sekolah merupakan langkah penting dalam menciptakan budaya literasi di lingkungan pendidikan. Penelitian ini bertujuan untuk mengeksplorasi strategi revitalisasi perpustakaan di Sekolah Al-Hijrah Medan guna meningkatkan minat baca dan budaya literasi di kalangan siswa. Melalui pendekatan kualitatif dan studi kasus, data dikumpulkan melalui observasi, wawancara, dan analisis dokumen. Hasil penelitian menunjukkan bahwa strategi revitalisasi perpustakaan melalui pengembangan koleksi buku yang relevan, penyediaan ruang yang nyaman, pemanfaatan informasi teknologi, serta program-program kegiatan literasi dapat secara signifikan meningkatkan minat baca dan budaya literasi di sekolah tersebut. Temuan ini memberikan kontribusi penting bagi pengembangan literasi pendidikan di lingkungan sekolah dan dapat menjadi panduan bagi institusi pendidikan lainnya dalam upaya meningkatkan literasi siswa.    
Co-Authors Afrizal Rambe Erfiani Lubis Ghadief Hanbal Silalahi Ifra Mayanti Harahap Ilham Martua Hasibuan Inom Nasution Iqbal Nasution Kholid Mawardi Liwa Ul Hamdi Silalahi Maidiana Maidiana Nurul Adinda Nurul Adinda Lubis Shakila Putri Suhara Sri Wahyuni Tengku Darmansah