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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JAM : Jurnal Aplikasi Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Jurnal Pengabdian Pada Masyarakat JRB-Jurnal Riset Bisnis Jurnal Manajemen Pemasaran JURNAL PENDIDIKAN TAMBUSAI Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Jurnal Akuntansi & Perpajakan Jayakarta Jurnal Akuntansi Jurnal Manajemen Kalbisocio: Jurnal Bisnis dan Komunikasi Sanskara Ekonomi dan Kewirausahaan JIMP: Jurnal Ilmiah Manajemen Pancasila
Iha Haryani Hatta
Universitas Pancasila
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Jurnal Akuntansi

 1 
ANALYSIS OF THE MARKET LEADERSHIP ORIENTATION, INNOVATION STRATEGY AND BUSINESS PERFORMANCE Setiarini Setiarini; Sri Irviati Wahyoeni; Iha Haryani Hatta; Widarto Rachbini
Jurnal Akuntansi dan Perpajakan Jayakarta Vol 1 No 2 (2020): Vol. 01 No. 02 Januari 2020
Publisher : Sekolah Tinggi Ilmu Ekonomi Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53825/japjayakarta.v1i2.28

Abstract

The Small Medium Enterprise (SME) Indonesia is able to absorb the largest of labor, therefore needs to support continuation through the achievement of optimal business performance. The Purpose of Research Analysis Market Orientation Leadership, Innovation Strategy and Business Performance (Study case SME in Jakata) has analysis the variable influence among of Market Orientation Leadership, Innovation Strategy and Business Performance. The population of this research are home industry SME in Jakarta, Data collection through surveys with respondents re-elected as many as 162 purposive perpetrators of SME. The respondent’s data has analyzed in Structural Equation Modeling (SEM), Lisrel’s program. The results of the study as follows: The market orientation leadership influence to Innovation Strategy. The Variables of market orientation leadership and innovation strategy influence partial to business performance. The Innovation Strategy as the intervening as variables on the orientation market leadership and business performance variables.
Co-Authors Aji Setyo Anwar Wahyudi Aritonang, Aritonang Ateniyanti Dian Riskarini Dian Riskarini Edy Supriyadi Endang Etty Merawati, Endang Etty Erwin Permana Fitria Susiani Hendri Yanto Ichwani, Tia Indra Satria Khalida Utami M. Nuruddin Subhan Muhammad Rizal Syifauddin Murti Widyaningsih Nurul Hilmiyah Prih Sarnianto Ratna, Oktaviani Reni Fitria Nugraheni Riskarini, Dian Sampurno Sampurno Setiarini, Setiarini Shirly Kumala Sri Irviati Wahyoeni Susilawati Susilawati Tia Ichwani Wahono Sumaryono Widarto Rachbini Yuli Ardianto Yuristiawan, M.