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All Journal Jurnal Ilmiah Komunikasi Makna Jurnal Computech & Bisnis (e-Journal) Jurnal Teknologi Informasi dan Ilmu Komputer ANALITIKA TELKA - Telekomunikasi, Elektronika, Komputasi dan Kontrol MULTINETICS Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) eProceedings of Engineering Journal of Computer Engineering: Progress, Application and Technology Jurnal INFOTEL BERBAKTI: Jurnal Pengabdian Kepada Masyarakat
Sri Astuti
Telkom University
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Komunikasi Makna

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The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers Shyiva Sarah Salsabila; Sri Wahyuning Astuti
Jurnal Ilmiah Komunikasi Makna Vol 12, No 1 (2024): Februari 2024
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v12i1.35429

Abstract

This research aims to determine the effect of the "Less Waste, More Coffee" campaign on increasing green awareness of Work Coffee Indonesia consumers. The population in this research is Indonesian Work Coffee consumers with specified criteria. The sampling method uses accidental sampling technique. Types of primary and secondary data using simple linear regression analysis techniques. The results of descriptive data research on the campaign variable (X) show a magnitude of 83.69% and the green awareness variable shows a magnitude of 79.42%, which means that both variables are rated high based on the position of the continuum line. In the t hypothesis test, it was found that each independent variable and dependent variable had an influence. So, the campaign was proven to have an effect on increasing green awareness with an overall significance level of 0.000 (0.000 < 0.05) and it was found that H0 was rejected and H1 was accepted. So the campaign has an effect on increasing green awareness of Work Coffee Indonesia consumers.
Co-Authors Alya Ghaitsa Rizky Pertiwi Arif Faturrachman Arif Indra Irawan Dawam Dwi Jatmiko Suwawi Dhea Dearly Herman Fakhri Rahmatullah Favian Dewanta Gregorius Pradana Satriawan Hadi Purnama Ibnu Asror Ibnu Asror Ida Wahidah Hamzah Iman Hedi Santoso Kharisma Bani Adam M. Dwiki Fadhilah Martha Tri Lestari Muh Naufal Setiawan P Muh Nurkhaliz Muhammad Abdullah Rasyad Muhammad Azka Imaddudin Muhammad Bagas Arya Darmawan Muhammad Fajar Firdiansyah Muhammad Risqi Risfianda Nizar Rizky Awany Nurul Adiningtyas Nurwulan Fitriyanti Nyoman Bogi Aditya Karna Paramita Mayadewi Putri Ayu Rezeki Rafli Noveri Alfariji Ratna Mayasari Ridha Muldina Negara Sayid Huseini Elfarizi Shyiva Sarah Salsabila Sofia Naning Hertiana Sussi Tita Melia Milyane Tody Ariefianto Wibowo Tora Fahrudin Yanuar Firdaus Arie Wibowo