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All Journal KOMUNITAS JURNAL PENGEMBANGAN MASYARAKAT ISLAM KEMBARA Jurnal Kajian Komunikasi Janaru Saja : Jurnal Program Studi Sastra Jepang Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Partisipatoris Jurnal Ranah Komunikasi (JRK) Journal of Community Practice and Social Welfare (JaCiPS)
Aditya Dwi Putra Bhakti
University Of Muhammadiyah Malang
Religion Arts Humanities Computer Science & IT Earth & Planetary Sciences Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Representasi maskulinitas laki-laki dalam cerita rakyat nusantara Sugiarti Sugiarti; Eggy Fajar Andalas; Aditya Dwi Putra Bhakti
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 8 No. 1 (2022): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v8i1.18245

Abstract

Nusantara memiliki ratusan cerita rakyat yang tersebar dalam beragam etnis. Berbagai cerita rakyat tersebut diwariskan antargenerasi sebagai bentuk kekayaan budaya masyarakat. Meskipun begitu, cerita rakyat sebagai hasil konstruksi manusia mengandung nilai-nilai dan pandangan dunia yang dianggap ideal oleh masyarakat pemilik cerita. Hal ini salah satunya berkaitan dengan konstruksi maskulinitas. Penelitian ini berupaya mengetahui bagaimana representasi maskulinitas dalam Cerita Rakyat Nusantara. Penelitian ini bersifat tekstual dengan metode close reading. Teori yang digunakan untuk membentuk interpretasi adalah teori representasi Stuart Hall. Penelitian ini juga menggunakan konsep tujuh area maskulinitas milik Janet Saltzman Chafetz. Objek dari penelitian ini adalah 233 tokoh laki-laki dari 33 cerita rakyat yang dipilih secara purposive pada website ceritarakyatnusantara.com. Teknik Analisis data yang digunakan merupakan model analisis Miles dan Huberman. Hasil dari penelitian ini menunjukkan bahwa tujuh area maskulinitas Janet Saltzman Chafetz terepresentasikan di dalam Cerita Rakyat Nusantara. Maskulinitas di dalam Cerita Rakyat Nusantara direpresentasikan memiliki fisik yang kuat, gagah, dan tampan. Berkaitan dengan konsep maskulinitas fungsional, mayoritas direpresentasikan memiliki fungsional yang positif seperti penolong, bertanggung jawab, dan berperan sebagai tulang punggung keluarga. Konsep maskulinitas pada tokoh laki-laki berkaitan dengan agresi seksual secara jumlah direpresentasikan secara berimbang. Konsep maskulinitas emosi mayoritas merepresentasikan tokoh laki-laki sebagai tokoh yang pemarah. Konsep maskulinitas intelektual, mayoritas tokoh laki-laki direpresentasikan sebagai suatu hal yang positif seperti cerdik, cerdas, dan sakti. Tiga representasi maskulinitas interpersonal yang paling menonjol adalah bijaksana, baik hati, dan rendah hati. Terakhir, pada konsep maskulinitas karakter personal lainnya tergambarkan secara berimbang dari segi sifat positif dan negatifnya.
Content Marketing Training and Assistance to Micro Enterprises from Rumah Kreatif BUMN-Telkom Community in Malang Regency Moch Fuad Nasvian; Radityo Widiatmojo; Aditya Dwi Putra Bhakti; Zen Amirudin
Journal of Community Practice and Social Welfare Vol. 1 No. 1 (2021): Journal of Community Practice and Social Welfare
Publisher : LPPM Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/jacips.2021.1.1.11-22

Abstract

The Covid-19 pandemic in Indonesia forces people to have different behaviours, both socially and economically. This epidemic has made Indonesians’ shopping behaviour change; online shopping and cashless transactions have increased rapidly. Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has left behind this consumer behaviour change. The BUMN Creative House (RKB) is a government effort to improve MSMEs’ quality in products, marketing, and funding. Regularly, RKB provides its members with training, workshop but cannot afford to assist their new knowledge. Telkom Indonesia manages the RKB in Malang Regency. This service activity is in the form of training and mentoring for MSMEs who are also partners of the RKB. The training lasts for three weeks, with tiered materials about content marketing and one month of assistance after the last session training to deepen their skills to help MSMEs setup their new digital marketing technique and deepen their skills. From this program, we found that (1) MSMEs digital literacy is varied depending on their age; (2) Greater Malang MSMEs is slow to adapt in new digital marketing technique, they even scared to try it, because even after one month of assistance, only 3 out of 15 businesses can advertise on the Facebook Platform.
VISUALISASI STRUKTUR INTELEKTUAL DAN PERKEMBANGAN PENELITIAN ANIMASI: ANALISIS BIBLIOMETRIC Alfi Mawan Rizki; Aditya Dwi Putra Bhakti
Jurnal Ranah Komunikasi Vol 5 No 2 (2021): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (578.002 KB) | DOI: 10.25077/rk.5.2.77-87.2021

Abstract

This paper analyzes previous research on the relationship between animation and radicalism through the keyword "animation", which uses a bibliometric approach from 1071 journal articles sourced from the Scopus database in the last 5 years. Basically, the purpose of animation is not only for entertainment, animation can also be used as an effective educational medium. This paper was created because of the news that connected one of thr animaed film made in Indonesia with negative thing. The review paper uses VOSviewer which aims to produce visualization, structure, and relevance. VOSviewer is useful for visualizing the mapping of concept findings that are parsed from the scopus database. From 1071 articles, 5501 keywords were obtained and 151 of them met the threshold. From 151 keywords, it was broken down into 9 clusters. In this bibliometric analysis, it is shown that research on animation has attracted the attention of many researchers from many countries. The field of social science was found to be the field that most discussed about animation media. Animated media are widely used for educational and entertainment purposes. From the findings of the scopus database, it is known that animation is not only focused on learning and entertainment, but also in other fields such as engineering, medical, and mathematics. Animation or animation media has many positive benefits, especially in learning media.
Representasi Gerakan 3C (Sanmitsu) Sebagai Upaya Mencegah Virus Corona dalam MV Hanarete Itemo-AKB48 Hamdan Nafiatur Rosyida; Aditya Dwi Putra Bhakti
Janaru Saja: Jurnal Program Studi Sastra Jepang (Edisi Elektronik) Vol 11 No 1 (2022): Mei 2022
Publisher : Program Studi Sastra Jepang, Universitas Komputer Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/js.v11i1.5719

Abstract

Abstract This study aims to identify the 3C’s (sanmitsu) messages for the implication of Covid-19 protocols during the Covid-19 pandemic in the MV Hanarete Itemo performed by AKB48. The research use a descriptive qualitative method, and analyzed by representation theory of Stuart Hall to display the meaning contained in it. The results of this study show eleven messages to carry out health protocols in the form of behavior modification such as 3C, social distances in public places, wearing masks, washing hands with antiseptic soap, sterilizing goods with alcohol, as well as separating items that have not been and have been used. Delivering Covid-19 protocols through MV is one of the most efficient and acceptable ways to promote a healthy lifestyle during pandemic. However, this research is a pioneer research to use MV as popular culture that talking about Covid-19 issues, then it can be developed in terms of methods and theories to enrich scientific perspectives. Keywords: AKB48; Covid-19; MV Hanarete Itemo; representation; Sanmitsu (3C) Abstrak Penelitian ini bertujuan untuk mengidentifikasi pesan 3C (sanmitsu) dan penerapan protokol kesehatan lainnya selama masa pandemic Covid-19 dalam MV Hanarete Itemo yang dibawakan oleh AKB48. Penelitian berbentuk deskriptif dengan metode kualitatif, serta menggunakan teori representasi yang dikemukakan Stuart Hall untuk menampilkan makna yang terkandung di dalamnya. Hasil penelitian ini menunjukkan sebelas pesan untuk melakukan protokol kesehatan berupa modifikasi perilaku seperti 3C, menjaga jarak di tempat umum, penggunaan masker, mencuci tangan dengan sabun antiseptik, sterilisasi barang dengan alkohol, maupun pemisahan barang yang belum dan telah digunakan. Penyampaian pesan kesehatan melalui MV merupakan salah satu cara efisien dan mudah diterima untuk mempromosikan gaya hidup sehat. Penelitian ini merupakan penelitian pioneer mengenai MV yang mengangkat pesan tentang Covid-19 dalam produk budaya populer, serta dapat dikembangkan dari segi metode maupun teori untuk memperkaya perspektif keilmuan. Kata kunci: AKB48; Covid-19; MV Hanarete Itemo; representasi; Sanmitsu (3C)
MISTIFIKASI BIAS GENDER PADA IKLAN KOMERSIAL UNTUK PASAR MUSLIM DI INDONESIA Aditya Dwi Putra Bhakti
KOMUNITAS Vol. 11 No. 2 (2020): Empowerment and Islamic Studies
Publisher : Prodi Pengembangan Masyarakat Islam Fakultas Dakwah dan Ilmu Komunikasi UIN Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (549.477 KB) | DOI: 10.20414/komunitas.v11i2.2673

Abstract

Penelitian ini bertujuan untuk mengetahui bias gender yang terdapat dalam iklan komersial yang ditujukan untuk segmentasi pasar kaum muslim di Indonesia. Selain itu penelitian ini juga ingin mengetahui bagaimana bias gender tersebut terkaburkan melalui adegan-adegan yang terdapat dalam iklan, sehingga iklan tersebut tetap dapat diterima dan menarik hati audiens. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes. Objek penelitian yang dipilih adalah iklan Djarum, Gojek, Matahari, P&G, dan Sprite versi Ramadan. Temuan dari penelitian ini menunjukkan bahwa momen Ramadan dan Idul Fitri tidak memiliki relevansi terhadap pengakomodiran kesetaraan gender di dalam iklan. Masih ada bias gender dalam iklan yang ditujukan kepada pasar kaum muslim di Indonesia. Hal tersebut terkaburkan oleh pemilihan adegan-adegan yang ada sehingga dapat diterima sebagai suatu yang biasa. Ini menunjukkan bahwa mistifikasi bias gender masih lestari dan sangat efektif digunakan untuk menarik perhatian audiens termasuk pada kaum muslim di Indonesia.
Framing analysis of Anies Baswedan as an Indonesian presidential candidate in the sacrificial cow numbered 024 case Aditya Dwi Putra Bhakti; Selvia Apriliana; Nasrullah Nasrullah
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.46725

Abstract

Background: The news coverage from Detik.com and Kompas.com regarding the sacrificial cow numbered 024, associated with Anies as a presidential candidate for 2024, presents an intriguing subject. These media outlets differ in their ideologies. Purpose: This study aims to examine the framing of Anies as a 2024 presidential candidate in the news coverage of Detik.com and Kompas.com during the Eid al-Adha moment in 2022. As each moment during a Political Year holds the potential to influence public opinion and impact the electability of political figures, understanding the framing strategies employed by the media is crucial. Method: This research utilizes a qualitative approach, analyzing ten news articles from Detik.com and two news articles from Kompas.com. The analysis includes an examination of titles, news content, and accompanying pictures or photos, employing Robert Mathew Entman’s framing analysis model. Results: Detik.com and Kompas.com adopt different perspectives in framing the news about Anies. Detik.com presents news in two directions, where some articles suggest that the existence of cow number 024 is merely coincidental, while others imply a connection between the incident and political issues. In contrast, Kompas.com employs a single form of framing, portraying it as a political symbol. Conclusion: It can be concluded that Kompas.com’s coverage is relatively limited and less accommodating compared to Detik.com. However, Kompas.com presents Anies’ reporting as a form of “political language,” positioning him as a potential “dark horse” in the 2024 Indonesian Presidential Election. Implications: This study sheds light on the construction of meaning and public opinion towards Anies, influenced by the news consumed by individuals. The media’s framing of Anies plays a significant role in shaping public perception and impacting public opinion regarding his candidacy.
VISUAL ELEMENTS AS A CONSTRUCTION MEDIA OF KOREAN CULTURE IMPERIALISM Aditya Dwi Putra Bhakti; Moch. Fuad Nasvian
Jurnal Partisipatoris Vol. 4 No. 1 (2022): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v4i1.27937

Abstract

This study aims to find out how visual elements are used as a construction medium for cultural imperialism, especially Korean Culture, through film series production. This study uses a qualitative approach. This study uses the visual element concept of Timothy Samara with Roland Barthes' semiotic analysis method. The object under study is the Korean serial film, Squid Game Season 1 which consists of 9 episodes. The results of this study of the Squid Game series in a structured way maximize the use of elements of form and space, color, symbolic space, typography, and layout as a medium for constructing Korean cultural imperialism. The findings from this study also contribute to the science of visual communication, especially in the use of visual elements in film works.
AFGHANISTAN WOMEN'S SPORTS PORTRAIT: VISUAL RHETORIC ANALYSIS OF PHOTOS BY EBRAHIM NOROOZI Aditya Dwi Putra Bhakti; Ahmad Rizal Dwi Yulianto
Jurnal Partisipatoris Vol. 5 No. 1 (2023): March
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jp.v5i1.28370

Abstract

Sport is a means for women to voice gender equality, but this is difficult to realize in Afghanistan. To be precise, in 2021, since the Taliban returned to power, women have been banned from participating in sports. Ebrahim Noroozi captured this in a series of photos published on the Associated Press' official website. This study aims to discover the message that Noroozi wants to convey in 15 photographs. This study uses a descriptive qualitative method by utilizing visual rhetorical theory by Foss and Hesford and Brueggemann's rhetorical triangle as data analysis techniques. From the analysis that has been carried out, it is found that this collection of photos is a form of criticism of the conservative policies implemented by the Taliban government which deprived Afghan women of the freedom to engage in sports and the freedom to carry out various other activities. The photographer utilizes a series of photographic techniques to create the illusion of audience intimacy with the phenomenon being raised. These photos were produced with the intention of getting public attention and provoking audiences to act and provide support to Afghan women.
Perancangan Desain Kemasan Sebagai Media Peningkatan Brand Awareness Janus Coffee & Roastery Aditya Dwi Putra Bhakti; Fandy Pratama Sungkono
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 02 (2023): Volume 05, Nomor 02, Oktober 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i02.725

Abstract

Janus Coffee & Roastery is a coffee roastery located in Batu City Square and has been established since 2018. The background for this research is that Janus has not focused too much on designing packaging designs, on the other hand, packaging design has strong potential in efforts to increase product brand awareness. Therefore, the purpose of this research is to design packaging design for Janus Coffee & Roastery in an effort to increase brand awareness. This design uses a qualitative and descriptive approach. Data collection techniques through observation, interviews, and literature study were analyzed using the SWOT and USP methods. The results of this creative design are packaging illustrations, brand colors, brand patterns, and typography. The end result of packaging design is applied to media such as coffee bags, drip bags, drip bag boxes, shopping bags, plastic bags, and coffee cups which are adjusted in terms of safety, ergonomics (comfort), and experience (experience).
Co-Authors Ahmad Rizal Dwi Yulianto Alfi Mawan Rizki Andalas, Eggy Fajar Fandy Pratama Sungkono Hamdan Nafiatur Rosyida Moch Fuad Nasvian Nasrullah Nasrullah Radityo Widiatmojo Selvia Apriliana Sugiarti Sugiarti Zen Amirudin