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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Penamas: Journal of Community Service
I Komang Sumerta
Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Journal : Penamas: Journal of Community Service

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Pemetaan potensi usaha desa dan penerapan "Adwords" sebagai solusi menghadapi persaingan usaha pada BUMDes Bhuana Amertha Sari Desa Tampaksiring, Gianyar I Komang Sumerta; Anak Agung Gede Rai
Penamas: Journal of Community Service Vol. 1 No. 2 (2021): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.095 KB) | DOI: 10.53088/penamas.v1i2.225

Abstract

Bali has a lot of potential for strong local wisdom and culture as a provision in creating an alternative economy so that it relies not only on one tourism sector. One alternative is to develop Village Owned Enterprises (BUMDes). Based on the results of observations with the BUMDes administrator Bhuana Amerta Sari, Tampaksiring Village, Gianyar Regency, it was found that the business development managed by BUMDes Bhuana Amerta Sari, Tampaksiring Village, Gianyar Regency is still not optimal. In addition, management is still conventional, and product marketing is not optimal and has not implemented digital-based marketing in the face of increasingly fierce business competition. To overcome these problems, activities are designed that can answer the problems of partners, namely Bimtek and FGD of village potential in business development in the face of business competition. The results are various village business potentials that BUMDes can develop, mapping of village potential using SWOT analysis to measure the scale of business priorities.
Co-Authors Anak Agung Gede Rai Bagus Arya Wijaya Desak Nyoman Tri Indahyani Desak Nyoman Tri Indahyani I Gusti Putu Agung Widyagoca I Made Baji Pranawa I Made Baji Pranawa I Putu Agus Suwastawa I Wayan Suartina Kadek Aris Luh Putu Virra Indah Perdanawati Ni Ketut Sukanti Ni Komang Redianingsih Ni Komang Redianingsih Ni Luh Gede Indrawati Ni Putu Lia Utami Ni Putu Putri Ayu Wijayanthi Putu Gede Denny Herlambang Rahmayanti, Putu Laksmita Dewi Wayan Pradia Anggi Wardani