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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Penamas: Journal of Community Service
I Komang Sumerta
Fakultas Ekonomi dan Bisnis Universitas Ngurah Rai, Bali, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Journal : Buletin Studi Ekonomi

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PENGARUH PENATAAN PRODUK DAN SUASANA TOKO TERHADAP PEMBELIAN TIDAK TERENCANA PADA RIP CURL STORE SEMINYAK KUTA BADUNG I Komang Sumerta; I Made Baji Pranawa; Desak Nyoman Tri Indahyani; Ni Komang Redianingsih
Buletin Studi Ekonomi VOL.26.NO.1.FEBRUARI 2021
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2021.v26.i01.p09

Abstract

The formulation of the problem in this study is how the simultaneous or partial influence between display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung? The purpose of this study was to determine the effect of simultaneous and partial display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung. The number of samples is determined by purposive random sampling technique, as many as 100 consumers at Rip Curl Store Seminyak Kuta Badung. Data were analyzed by classical assumption test, multiple linear regression analysis, determination analysis, simultaneous significance test (F-test) and partial significance test (t-test). The results showed that there was a positive and significant effect both partially and simultaneously between display product and store atmosphere on impulse buying at Rip Curl Store Seminyak Kuta Badung.
PENGARUH DEFERENSIASI PRODUK PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION PADA UD. SINAR MULIA DI KABUPATEN GIANYAR I Komang Sumerta; Desak Nyoman Tri Indahyani; Ni Komang Redianingsih; I Made Baji Pranawa
Buletin Studi Ekonomi VOL.25.NO.2.AGUSTUS 2020
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/BSE.2020.v25.i02.p02

Abstract

Consumer purchasing decisions is the occurrence of sales fluctuations in the past four years. Product differentiation, promotion, and price are factors that have been pursued by the company but have not been able to provide a maximum contribution to consumer decisions. The purpose of this study was to determine the effect of product differentiation, promotion, and price on fashion product purchasing decisions. The sample was determined by purposive random sampling technique, with 105 respondents. The data collection technique used was a questionnaire (questionnaire). The analysis technique used the SPSS version 22. The results showed there was an effect of product differentiation, promotion, and price simultaneously on the decision to purchase fashion products. Based on the partial test results it can be seen that product differentiation, promotions, and prices have a positive and significant effect on purchasing decisions for fashion products. The conclusion from this research is the higher product differentiation, promotion, and price, the decision to buy products fashion will increase. Suggestions for further researchers is to be able to conduct research on different subjects and by developing other independent variables.
Co-Authors Anak Agung Gede Rai Bagus Arya Wijaya Desak Nyoman Tri Indahyani Desak Nyoman Tri Indahyani I Gusti Putu Agung Widyagoca I Made Baji Pranawa I Made Baji Pranawa I Putu Agus Suwastawa I Wayan Suartina Kadek Aris Luh Putu Virra Indah Perdanawati Ni Ketut Sukanti Ni Komang Redianingsih Ni Komang Redianingsih Ni Luh Gede Indrawati Ni Putu Lia Utami Ni Putu Putri Ayu Wijayanthi Putu Gede Denny Herlambang Rahmayanti, Putu Laksmita Dewi Wayan Pradia Anggi Wardani