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Ni Made Wulandari Kusumadewi
Fakultas Ekonomi Dan Bisnis, Universitas Udayana
Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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PERAN KEPERCAYAAN MEMEDIASI KEMUDAHAN PENGGUNAAN DAN SECURITY TERHADAP NIAT MENGGUNAKAN BCA MOBILE BANKING kadek yogi asmara; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 11 No 1 (2022)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2022.v11.i01.p02

Abstract

Tujuan penelitian ini adalah menganalisis peran kepercayaan memediasi kemudahan penggunaan dan security terhadap niat menggunakan BCA mobile banking.Populasi yang digunakan a dalah seluruh masyarakat Kota Denpasar yang merupakan nasabah bank BCA dan jumlah sampel adalah 130 responden, dengan metode non probability sampling. Pengumpulan data diperoleh dari penyebaran kuesioner selanjutnya dianalisis dengan menggunakan analisis jalur, uji asumsi kla sik dan uji sobel. Hasil dari penelitian ini menunjukkan kemudahan penggunaan dan security berpengaruh positif dan signifikan terhadap niat menggunakan; kemudahan penggunaan dan security berpengaruh positif dan signifikan terhadap kepercayaan; kepercayaan berpengaruh positif dan signifikan terhadap niat menggunakan; kepercayaan memediasi pengaruh kemudahan penggunaan dan security terhadap niat menggunakan. Secara teoritis da ri hasil penelitian ini memberikan bukti pada pengembangan ilmu manajemen pemasaran dan ilmu perilaku konsumen mengenai kemudahan penggunaan, security kepercayaandan niat menggunakan. Kata kunci: kemudahan penggunaan, security, kepercayaan, dan niat menggunakan
Pengaruh Kualitas Pelayanan Terhadap Kepuasan dan Loyalitas Pelanggan Pada Ramayana Department Store di Kota Denpasar Bayu Putra Prayoga; Ni Made Wulandari Kusumadewi; Alit Suryani
E-Jurnal Manajemen Vol 3 No 10 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

this study aims to determine the effect of service quality on customer satisfaction and loyalty in the Ramayana Department Store in the city of Denpasar. Number of respondents were 120 respondents using purposive sampling technique with criteria respondent with high school/ equivalent education, have visited and shopped in the Ramayana Department Store Denpasar at least 3 times a month. This research using path analysis with SPSS.  The results showed positive and significant effect of service quality on customer satisfaction, positive and significant effect of service quality on customer loyalty ,positive and significant effect of customer satisfaction on customer loyalty in Ramayana Department Store.   Kata Kunci: sevice quality,customer satisfaction, customer loyalty
PENGARUH INOVASI PRODUK TERHADAP NIAT PEMBELIAN ULANG DIMEDIASI OLEH KEPUASAN KONSUMEN I. B Panca Putra P; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 8 No 8 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.73 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i08.p10

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh inovasi produk terhadap niat pembelian ulang dimediasi oleh kepuasan konsumen (Studi pada Bakery Patisserie & Café Sanur). Penelitian ini dilakukan di Kota Denpasar dengan teknik analisis data Path Analisis. Ukuran sampel yang didapat dengan menggunakan metode purposive sampling sebanyak 110 responden. Berdasarkan hasil analisis dapat dikemukakan bahwa inovasi produk berpengaruh positif dan signifikan terhadap kepuasan konsumen pada Bakery Patisserie & Café Sanur. Inovasi produk berpengaruh positif dan signifikan terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Kepuasan konsumen berpengaruh positif dan signifikan terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Kepuasan konsumen memediasi pengaruh positif inovasi produk terhadap niat beli ulang konsumen pada Bakery Patisserie & Café Sanur. Saran yang dapat direkomendasikan sebagai produsen, Bakery Patisserie & Café Sanur harus menjaga rasa yang enak dan meningkatkan hasil produksi sehingga konsumen senang dan terus ingin berbelanja. Harus tetap mempertahankan rasa puas dari konsumen baik dari segi layanan, tampilan makanan, serta rasa dari makanan itu sendiri yang menjadi hal utama yang dicari oleh setiap konsumen. Kata kunci: inovasi produk, kepuasan konsumen, niat beli ulang
PERAN GENDER DALAM MEMODERASI PENGARUH PERCEIVED BENEFIT DAN PERCEIVED COST TERHADAP NIAT MENGGUNAKAN ASURANSI JIWA DI KOTA DENPASAR Lidya Ratna Sari; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 4 No 9 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.563 KB)

Abstract

This research was conducted in the city of Denpasar on the basis that the city of Denpasar is the capital of the province with a large population. The number of samples taken are as many as 100 people, use of non-probability sampling technique with purposive sampling method. Data was collected through questionnaires. Technical analysis of the data used is Moderated Regression Analysis (MRA). The results of this study indicate that the perceived benefits result positive and significant effect on the intention to use. It shows that the perception of the benefits of supporting the formation of intent to use. Perceived cost a significant negative effect on the intention to use. It shows that when the perceived cost of decreasing the intention of using insurance increases. Gender did not moderate the effect of the perceived benefits to the intention of using life insurance. This resulted in the perceived influence on the intention to use the insurance benefits decline. Gender did not moderate the perceived influence on the intention to use the cost of life insurance, this resulted in the intention of using life insurance increased
PERAN SIKAP DALAM MEMEDIASI PENGARUH KEPEDULIAN LINGKUNGAN TERHADAP NIAT BELI KOSMETIK HIJAU MEREK THE BODY SHOP Ni Putu Heppy Nilasari; Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 5 No 2 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.624 KB)

Abstract

Dengan adanya keinginan masyarakat akan keramahan lingkungan, membuat banyak kalangan pengusahan yang berusaha melakukan inovasi terhadap strategi green product. The Body Shop adalah salah satu produk yang bersifat alami yang bergerak dalam bidang kecantikan. Tujuan dari penelitian ini adalah menganalisis dan menjelaskan pengaruh dari kepedulian lingkungan terhadap niat beli yang dimediasi sikap. Populasi dalam penelitian ini adalah konsumen yang memiliki niat beli  pada  kosmetik  hijau merek  The Body Shop di Kota Denpasar. Metode penentuan sampel yang digunakan adalah purposive sampling, dengan jumlah responden sebanyak 110. Teknik analisis yang digunakan adalah path analysis dan uji sobel. Hasil penelitian menunjukan bahwa sikap secara positif signifikan memediasi pengaruh kepedulian lingkungan terhadap niat beli kosmetik hijau merek The Body Shop di Kota Denpasar. Dengan penelitian ini, diharapkan The Body Shop harus mempertahankan evaluasi secara periodik mengenai produk yang dipasarkan dan tetap melakukan upaya optimal dalam melindungi lingkungan untuk mempertahankan integritasnya.
PERSEPSI MAHASISWA TERHADAP PENERIMAAN SISTEM DIGITAL LIBRARY BERBASIS TECHNOLOGY ACCEPTANCE MODEL PADA PERPUSTAKAAN PUSAT UNIVERISTAS UDAYANA BALI Ratna Sari Dewi; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 4 No 5 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

This study aims to determine students' perceptions held reception of digital library systems based on the Technology Acceptance Model Udayana University Central Library. Quantitative research used in this study were obtained by distributing questionnaires and interviews with 60 respondents. Multiple linear regression analysis was used to analyze the data in this study. The results of the analysis conducted to obtain findings that the usability perception variables significantly positive effect on user acceptance at Udayana University Central Library. Further results obtained findings that perceived ease significantly positive effect on user acceptance at Udayana University Central Library. Suggestions can be obtained by the cooperation and provide information to the user's e-library to make it easier to use.
PENGARUH CORPORATE SOCIAL MARKETING DAN GREEN MARKETING TERHADAP GREEN CONSUMERISM BEHAVIOR PADA AROMA SPA SANUR DENPASAR Dewa Ayu Rara Damayanti; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 5 No 11 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The importance of preserving the current environment, should encourage individuals to consume products that are environmentally friendly. Aroma Spa is one of Bali's famous Spa which adopts the theme of eco-friendly lifestyle. The purpose of this study was to determine the influence of corporate social marketing and green marketing strategies to green consumerism behavior at Aroma Spa, Sanur Denpasar. This research was conducted at the Aroma Spa, Sanur Denpasar engaged in the field of body care services with multiple linear regression analysis techniques. The number of samples, namely by using purposive sampling method is as much as 102 respondents. Based on the results of the analysis showed that corporate social marketing and green marketing strategies and significant positive effect simultaneously to green consumerism behavior at Aroma Spa, Sanur Denpasar. Corporate social marketing and green marketing strategies and significant positive effect partially to green consumerism behavior at Aroma Spa, Sanur Denpasar.
PENGARUH KREDIBILITAS CELEBRITY ENDORSER, DAYA TARIK IKLAN, DAN BRAND AWARENESS TERHADAP BRAND ATTITUDE Alda Dityani; Ni Made Wulandari Kusumadewi; Alit Suryani
E-Jurnal Manajemen Vol 3 No 11 (2014)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (317.574 KB)

Abstract

The development of the current technology is progressing very rapidly. Various products with high technology began to be mass produced and marketed throughout the world particularly in Indonesia, one of them in the field of telecommunications. Cell phones or mobile phones, are now becoming part of the needs and lifestyle of nearly all walks of life in Indonesia and has increased every year. A brand attitude arises from one's self through celebrity endorser credibility, attraction advertising, and brand awareness. The purpose of this study was to determine the effect of celebrity endorser credibility, attraction advertising, brand awareness and brand attitude towards mobile phone brands MITO. Based on the results of the analysis found that: celebrity endorser credibility, attraction advertising, and brand awareness have significant and positive effect on brand attitude MITO cell phone. Keyword: celebrity endorser, attraction advertising, brand awareness, dan brand attitude
Peran Citra Merek Memediasi Pengaruh Iklan Terhadap Keputusan Pembelian Es Krim Wall's Magnum Ni Putu Jessica Maharani Putri; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 7 No 8 (2018)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.533 KB) | DOI: 10.24843/EJMUNUD.2018.v07.i08.p12

Abstract

ABSTRACT The current development of the advertising world continues to increase, making the company selectiv in creating creative and engaging advertisements to provide a brand image that can attract consumers in purchasing decisions. The purpose of this study was to determine the role of brand image mediating the influence of advertising on purchasing decisions of Wall's Magnum ice cream. This research was conducted in Kecamatan Kuta. The number of samples taken as many as 100 samples with nonprobability sampling method. The data was collected through questionnaires with likert scale 1-5. The analysis technique used is path analysis (Path analysis). Based on the results of the analysis found that ads have a positive effect on brand image, brand image positively affects purchasing decisions, advertising positively affects purchasing decisions and brand image mediates the effect of advertising on purchasing decisions. Advice for companies, if you want to improve purchasing decisions should pay attention to advertising and brand image. Suggestions for future researchers are to research using variables other than the influence of advertising, brand image to examine purchasing decisions. Keywords: Brand Image, Advertisement, Purchase Decision
PENGARUH BRAND EXPERINCE DAN BRAND AFFECT TERHADAP KEPUASAN KONSUMEN PENGGUNA PRODUK APPLE DI KOTA DENPASAR Diah Suci Rahayu; Ni Made Wulandari Kusumadewi
E-Jurnal Manajemen Vol 2 No 11 (2013)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.13 KB)

Abstract

This study is about The Effect of  Brand Experience and Brand Affect To Customer Satisfaction of Apple Product Users in Denpasar. The aim of this study was to determine the effect of brand experience and brand affect to customer satisfaction of Apple product users in Denpasar simultaneously and partially and also to determine which variables are the dominant on influence customer satisfaction of Apple product users in Denpasar. This study used 100 respondents by purposive sampling technique. Data were analyzed by using multiple linear regression analysis. The results showed that in simultaneous and partia, brand experience and brand affect had significant effect on customer satisfaction of Apple product users in Denpasar and brand experience has dominant influence than brand affect. Through these results, it can be concluded that brand experience and brand affect influences consumer satisfaction of Apple product users in Denpasar. Keywords: brand experience, brand affect, customer satisfaction
Co-Authors A A Bagus Jambe Negara Alda Dityani Alit Suryani Bayu Putra Prayoga Dewa Ayu Rara Damayanti Diah Suci Rahayu Dwi Mahatma Dhinata Gusti Ayu Sinta Jelantik Gusti Putu Gari Swara I Kadek Darmana Yasa I Ketut Paduary Karmanta I Komang Feri Ardiawan I PUTU OKA WIDHIANTARA I. B Panca Putra P Ida Bagus Gede Bhasmara Putra Jeremy Roy Agutin Ndoen Kadek Ery Satya Pranandha Kadek Martika Puspita Sari kadek yogi asmara Lidya Ratna Sari Made Purwa Aditya Muhammad Roni Pratama Ni Ketut Pertiwi Satwika Ni Luh Dian Yolandari Ni Putu Heppy Nilasari Ni Putu Jessica Maharani Putri Ni Wayan Wina Premayani Putu Gde Krisnandadifa Dharma P Ratna Sari Dewi Regata . Tjok Istri Putri Kinara Pemayun Vincentius Gentha Maheza