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All Journal Jurnal IPTA Jurnal Master Pariwisata (JUMPA)
Ni Made Sofia Wijaya
Program Studi Industri Perjalanan Wisata, Fakultas Pariwisata, Universitas Udayana
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS Kadek Bagus Gede Jelantik; N.M.S. Wijaya; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p18

Abstract

Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.
PERSEPSI DAN MOTIVASI WISATAWAN YANG BERKUNJUNG KE DAYA TARIK WISATA JEMBONG DI KABUPATEN BULELENG Martina Minnie Anggela; Ni Made Oka Karini; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.931 KB) | DOI: 10.24843/IPTA.2017.v05.i02.p01

Abstract

The aim of this research is to determine the tourist perceptions and motivation that visit to Jembong tourist destination. This research was conducted at the Jembong tourist destination, Jembong District, Ambengan Village, Sukasada District, Buleleng Regency. The research method used is descriptive quantitative by distributed questionnaires to two hundred and twenty fivetourist that visiting Jembong tourist destination in Jembong district, Ambengan Village. A questionnaire consisted of twenty threestatements that refer to the theory of tourism development, which are tourist attraction, amenities, access and ancillary services and eighteen statements of tourist motivation that refer to the push and pull theory motivation. The potential tourist attraction in Jembong tourist destination are waterfall, trekking, and nature. The facilities are bathroom and change room, trash bin, restaurant, parking area, and gazebo. Local community who has an authority to make signboard and provided stairs and trail to facilitate tourists toward waterfall and trekking. Tourist information center made simultaneously with entrance ticket counter Jembong tourist destination. Promotion media at Jembong tourist destination are brochure, email and instagram. Maps of Jembong tourist destination is available in google maps therefore tourist easier toward Jembong tourist destination. The results of this research finding the higher of push motivation and pull motivation is related with beauty nature that suitable with the higher tourist perception to attraction are freshness air and beauty nature in Jembong tourist destination.
EFEKTIVITAS KOMUNIKASI PEMASARAN VIRTUAL TOUR DI MUSEUM KONPERENSI ASIA-AFRIKA KOTA BANDUNG Resta Indah Inayah; I Made Kusuma Negara; NMS. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p16

Abstract

Virtual tours are a form of online communication marketing born in the era of the industrial revolution 4.0 due to the use of the internet of things as the backbone of movement and connectivity between humans and machines. This study aims to analyze the effectiveness of online communication marketing through a virtual tour on the Museum of the Asian-African Conference's website. The operational definition of the variables used was the AIDA variable consists of attention, interest, desire, and action with 14 total indicators. Data collection techniques used were observation, questionnaires, interviews, and literature studies. The researcher used the quota sampling technique by determining the number of samples taken was 100 respondents. The data analysis technique used was a quantitative descriptive analysis using the Customer Response Index (CRI) calculation. The results of this study indicate that the effectiveness of online communication marketing through a virtual tour on the website of the Museum of the Asian-African Conference has an average AIDA score of 3.28, which is on a scale range of 3.25 - 4.0 in a very effective way and has a CRI value of 50.7% of the overall measurement of respondents which means effective.
PENGARUH KREDIBILITAS INFLUENCER DI MEDIA SOSIAL TERHADAP KEPUTUSAN WISATAWAN MILENIAL KE LABUAN BAJO Michael Reivin Limengka; N.M.S. Sofia Wijaya; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p14

Abstract

The study aims at finding out the characteristic of the millennial tourists who visit Labuan Bajo and identifying the influence of the social media influencers’ credibility on their decision to visit Labuan Bajo. In selecting the sample, the study used the purposive sampling method in which some online questionnaires were given to 100 respondents via Google Form feature. The techniques of analyzing the data applied in the study were descriptive qualitative and multiple linear regression analysis using IBM SPSS 25.0 for Windows application. The result of the study shows that, partially and simultaneously, there is a positive impact of the social media influencers’ credibility on the millennial tourists’ decision to visit Labuan Bajo. The results showed that partially, the influencers' credibility positively and significantly affected the millennial tourists’ decision to visit Labuan Bajo. The sig. value of each are as follows: Attractiveness (X1) of 0.043 < 0.05; The Trustworthiness (X2) of 0.047 < 0.05 and the Expertise (X3) of 0.000 < 0.05. While simultaneously, there is a positively and significantly affected the social media Influencers’ credibility on the Millennial tourists’s decision to visit Labuan Bajo, with a sig. value of 0.000 < 0.05.
ANALISIS FAKTOR YANG MEMPENGARUHI WISATAWAN MANCANEGARA MEMILIH MODA TRANSPORTASI SEPEDA MOTOR DI KAWASAN KUTA SELATAN I Made Aswin Ananta Sena; N.M.S. Wijaya; N.G.A.S. Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p04

Abstract

The study aims to analyze the factors that affect tourist in choosing a motorcycle as a mode of transportation in South Kuta area. Data were collected using survey online questionnaires. The number of respondents was 100 international tourists. The methodologies used were descriptive statistics, factor analysis using the IBM SPSS 26.0 for Windows application. The result of the study shows that there are two factors, which influence international tourists to choose the motorcycle as the transportation mode in South Kuta area. The two factors are external and internal factors. The external factor consists of the street width, the convenience of renting the transportation mode, availability of the parking area, the traffic density, the transportation cost, and the reliability. The internal factor are family recommendation, easy to used, own a driving license, budget, and driving range. Based on the result of factor analysis, the external factor as a dominant factor that influences international tourists to choose motorcycle as transportation mode in South Kuta Area.
ANALISIS POLA PERJALANAN DAN AKTIVITAS WISATAWAN MILENIAL MANCANEGARA KE DESA PECATU, BADUNG Aditya Maulana Pratama; IP. Sudana; NMS. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 1 (2020): Jurnal IPTA (July 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (217.278 KB) | DOI: 10.24843/IPTA.2020.v08.i01.p01

Abstract

UNWTO predicts millenial tourists will become one of the biggest market shares for the tourism in the world and in Indonesia. Bali as a tourist destination and one of them is Pecatu Village, located in the area of South Kuta, Badung Regency as one of tourist destinations for millennial foreign tourists. According to this research millenials tourist are defined as the tourists group aged 16-37 years old. The purposes of this research are to find out characteristic, travel pattern and activities for the foreign millenial tourists visiting Pecatu Village. This research uses descriptive qualitative analysis, the sample was determined purposively by 100 respondent foreign millenial tourist. Data collection techniques were carried out by means of observation, questionnaires, interviews, literature studies and documentation. The results showed that Uluwatu Temple visited by 30 % of total respondents with characteristics of millenial tourists are first timer tourist with the length of stay between 2 weeks – 1 month, visiting with friends, organized their trip by themselves, using internet to get information and using motorbike as a transportation during their trip. There are 2 types of travel pattern namely single point and base trip while visiting tourist attractions and for the activites 68% them like to swimming, sunbathing, sightseeing and taking pictures.
PENGARUH KOMPENSASI TERHADAP KINERJA DI PT BALI DAKSINA WISATA I Kadek Dwi Dharma Wiguna; Ni Putu Eka Mahadewi; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.628 KB) | DOI: 10.24843/IPTA.2016.v04.i02.p16

Abstract

Tujuan penulisan ini untuk mengetahui pengaruh kompensasi terhadap kinerja karyawan. Untuk menjawab tujuan penulisan data dikumpulkan dengan cara melakukan observasi langsung dan menggunakan kuesioner. Kuesioner diberikan kepada seluruh karyawan PT. Daksina Wisata. Metode yang digunakan untuk menganalis data adalah analisis regresi. Hasil yang diperoleh menunjukkan bahwa ada pengaruh kompensasi terhadap kinerja, walaupun cukup kecil yaitu sebesar 9.93%. Ada faktor lain yang mempengaruhi kinerja antara lain sebagi berikut ini.faktor-faktor pribadi,kemampuan individu, kompetensi, motivasi dan komitmen, situasional.
PERSEPSI WISATAWAN TERHADAP KUALITAS PELAYANAN PRAMUWISATA DI BALI Ida Bagus Saskara Putra; I Made Kusuma Negara; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 1 (2017): Jurnal IPTA (July 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.245 KB) | DOI: 10.24843/IPTA.2017.v05.i01.p07

Abstract

Tour guide has an importan role in tourism activities. It can be seen from the function of a tour guide as such are conduits for privileged 'inside' information on the tourist destination. The purpose of this study is to find out how the tourist perception to the quality service of tour guide in Bali.Data collection techniques used in this research is a questionnaire and literature study for determine this sample was using purposive sampling by gave questionnaires to 400 respondents. The data was analysis used descriptive quantitative. There are two types of respondents, domestic tourists numbered 263 respondents and foreign tourists numbered 137 respondents, each divided according to the proportional 0.05. This study used five variables and consists of twenty indicators.Data collection techniques used in this research is questionnaires and literature study. In determining the sample was using purposive sampling by distributed questionnaires to 400 respondents. Data analysis techniques used in descriptive quantitative. There are two types of respondents domestic tourists amounted to 263 respondents and foreign tourists numbered 137 respondents, each divided according to the proportional 0.05. This study uses five variables and consists of twenty indicators.The results of this research is the tourist perception overall consisting of domestic and foreign tourists can be concluded, tourists perception of the tour guides service quality in Bali is already very good.
EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM Kristina Angelina Gultom; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 2 (2021): Jurnal IPTA (December 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i02.p13

Abstract

This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purchase Decision partially and simultaneously. This research method uses data collection techniques in the form of observation, questionnaires, and literature study. The technique of determining the sample using a purposive sampling method. The data analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The results of this study indicate that Traveloka.com advertising using the EPIC Model method in measuring the advertising communication approach has been effective in introducing products in the form of flight tickets with a value of 4,008 and the Direct Rating Method in measuring good value advertising messages in conveying messages with a value of 79.44. EPIC Model's multiple linear regression analysis on Purchasing Decisions has a positive effect with a significant value of 0.015, the Direct Rating Method has a positive effect with a significant value of 0.003, while simultaneously or simultaneously, the Effectiveness of Advertising on Purchasing Decisions has a positive and significant effect. Based on the results obtained, the effectiveness of advertising can have an influence on purchasing decisions made by buyers through advertisements that contain information about existing products.
FAKTOR YANG MEMPENGARUHI MOTIVASI WISATAWAN KE DESA WISATA LIANG NDARA KABUPATEN MANGGARAI BARAT Viktorianus Walbat; Putu Agus Wikanatha Sagita; N.M.S. Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p11

Abstract

This research was conducted to analysis the factors that influence the motivation of tourists, and to find out the dominant factors that influence the motivation of tourists visiting the Liang Ndara Tourism village of Manggarai Barat Regency. Determination of the sample for tourists using the Accidental sampling method, the analysis technique used in this study is a descriptive quantitative analysis technique with validity, reliability and factor analysis supported by SPSS version 21.0.The result examined of factor analysis, there are three factors that influence the motivation of tourists to visit Liang Ndara Tourism Village, (1) Quality of Facilities Factors consisting of six indicators, namely the availability of public facilities such as toilets and parking area, escape from urban routine, hand-woven crafts and traditional woven textiles made by local, the uniqueness of cultural attractions such as the Caci dance or traditional dance by Manggarai Barat people, the security, natural resources such as waterfall and protected forest, (2) The second factor is Rest and Relaxation factor, which consists of six indicators, namely the desire for physical and mental refreshment, the desire to interact socially with the local community, breaking away from routine work, Liang Ndara Tourism Village location easy to access by vehicle, restaurants facility, Availability of Lodging / accommodation. (3) The third factor is Realize Dreams factor, which consists of two indicators, namely fulfillment of travel dreams, and the desire to visit friends or relatives. The dominant factor of the three factors above is Quality of Facilities.
Co-Authors Aditya Maulana Pratama Amanda Hanna Ramadhanty Angita Dita Sari Aulia Sanggili Dewa Putu Oka Prasiasa Ghannez Novaldi Loreza Hesy Suci Septia I Gede Sukma Adisatria Sukadana I Kadek Adi Palguna I Kadek Dwi Dharma Wiguna I Made Aswin Ananta Sena I Made Cahya Narayana I Nyoman Sunarta I Putu Putrawan I PUTU SUDANA I Wayan Suardana Ida Bagus Saskara Putra IP. Sudana Kadek Bagus Gede Jelantik Kresnanda Yuliono Kristina Angelina Gultom Luh Gede Leli Kusuma Dewi MADE KUSUMA NEGARA Made Uttari Pitanatri Martina Minnie Anggela Michael Reivin Limengka Muhammad Dio Fitriadi N.G.A.S. Dewi Nengah Ardane NGAS. Dewi Ni Made Ayu Diah Utari Ni Made Oka Karini Ni Putu Eka Mahadewi Ni Wayan Jeni Purwani Nora Ronia Pangaribuan Putri Amibiyah Ihlasul Amalia Putu Agus Wikanatha Sagita Resta Indah Inayah Syamsul Alam Paturusi Viktorianus Walbat Wayan Windutama Yosia Nanda Anggriawan Yudha Eka Nugraha