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All Journal Jurnal Ilmu Lingkungan JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AGRITROPICA : Journal of Agricultural Sciences International Journal of Supply Chain Management Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Maswadi Maswadi
Universitas Tanjungpura
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation

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KELAYAKAN USAHATANI KARET RAKYAT (hevea bearasiliensis) DI DESA SEKAIS KECAMATAN JELIMPO KABUPATEN LANDAK Petrus Yosapat; Eva Dolorosa; Maswadi Maswadi
Jurnal Sains Pertanian Equator Vol 10, No 2 (2021)
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v10i2.45000

Abstract

Penelitian ini bertujuan untuk mengenalisis Kelayakan Usaha Tani Karet Rakyat di Desa Sekais Kecamatan Jelimpo Kabupaten Landak. Sampel yang digunakan dalam penelitian ini adalah seluruh petani karet rakyat yang ada di Desa Sekais Kecamatan Jelimpo Kabupaten Landak sebanyak 40 petani karet rakyat di Desa Sekais. Metode yang digunakan dalam penelitian ini NPV (Net Present Value ), Net B/C Ratio, IRR (Internal Rate Of Return), PP (Payback period) dan Analisis Sensitivitas. Hasil penelitian menunjukan usaha tani karet rakyat layak untuk diusahakan. Hasil sensitivitas yang menggunakan dua sekenario baik harga pupuk naik maupun saat harga jual karet turun menunjukan usahatani juga layak untuk diusahakan.Kata kunci : Karet Rakyat, Analisis Kelayakan Usaha Tani,  Analisis Sensitivitas
INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY TOWARD INTEREST IN REPURCHASING DAIRY PRODUCT ANLENE Widi Astuti; Dewi Kurniati; Maswadi Maswadi
Jurnal Sains Pertanian Equator Vol 8, No 2 (2019): April 2019
Publisher : Fakultas Pertanian Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jspe.v8i2.31673

Abstract

ABSTRACTEarly cases of bone loss or osteoporosis in Indonesian are higher than the world average, because two out of five Indonesians are at risk for this disease, while the world average is only one in three people at risk of developing osteoporosis. So that public awareness needs to be raised about the dangers of osteoporosis. Preventing osteoporosils can be done by drinking Anlene's milk. The purpose of the study was to analyze the effect of brand awareness and perceived quality on the interest in repurchasing Anlene milk products, in 150 respondents selected purposively. Data analysis using Structural Equation Modeling (SEM) with Lisrel software. The results showed that brand awareness has a positive effect on repurchase interest, with the most influential indicators being the peak of the mind. Then the perception of quality has a positive effect on repurchase interest, with the most influential indicators being product characteristics. This can be used by producers to pay more attention to brand awareness through peak thinking and perceived quality through product characteristics so that consumers always re-purchase Anlene milk products.Keywords: brand awareness, perceived quality, interest in repurchasing, Anlene dairy products, Structural Equation Modeling (SEM).
Co-Authors Alfino Alfino Anita Suharyani Asyifa Asyifa DEWI KURNIATI Dinarjad Achmad Erik Yustanto Erlinda Yurisinthae Eva Dolorosa Faisal Faisal Imelda Imelda M. Alfaliansyah Nalius Nalius Nurliza Nurliza Petrus Yosapat Shenny Oktoriana Suharyani, Anita Umiaty Hamzani Wahyu Diansyah Wanti Fitrianti Widi Astuti Yunia Harsela