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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajemen Inovasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Fani Sartika
Universitas Muhammadiyah Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

Abstract

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.
Co-Authors Eliana Eliana Emilda Kadriyani Intan Novia Astuti Ita Nurcholifah Nadiya Nadiya Parida Ayani Rita Wahyu Ruyanti Sisca Mediyanti Syailendra Reza Irwansyah Rezeki Tengku Kespandiar Wardayani Wardayani Wenny Desty Febrian Febrian Zuraidah Zuraidah