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Network Society: Digital Empowerment or Disempowerment Ira Patriani; Hastin Trustisari; Sih Parmawati; Trinandari Prasetyo Nugrahanti; Tengku Kespandiar
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 17, No 1 : Al Qalam (Januari 2023)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v17i1.1795

Abstract

New skills and avenues for participation and self-expression in a connected society are made possible by ICT. Digital empowerment refers to the multi-step process of gaining access to better networking, communication, and collaboration opportunities and boosting the competency of individuals and communities so that they can play an influential role in society as a result of these developments. in the modern age of information. The goal of this essay is to investigate the relationship between inequality of participation and the degree to which individuals are empowered or disempowered in network society governance systems. A qualitative critical secondary data analysis was performed, in which published data and communication theory were used. This analysis contends that questions of the relationship between democracy and democratization and the role of computer-mediated communication in political communication are at the heart of the Digital Divide. The current Digital Gap is anticipated to add to structural disparities in political involvement as the role of ICT systems in political communication expands. As much as this inequality works against democracy and the political empowerment of some, it also creates chances for greater political participation by others. That raises questions about the social strata best positioned to profit from the coming networked society's electronic administration.
THE EVOLUTION OF HUMAN RESOURCE MANAGEMENT: THE NECESSITY OF FACING THE INDUSTRIAL REVOLUTION 4.0 Syech Idrus; Jihan Jihan; Akhmad Setyo Rahman; Deddy Novie Citra Arta; Tengku Kespandiar
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 1 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i1.23726

Abstract

The management of human resources in today's organizations presents a challenge from a strategic perspective. In order to successfully usher in the era of the Industrial Revolution 4.0, it is essential to realign the new business culture with the empowerment of behavior and performance that is required as part of the individual and organizational learning process. The purpose of this study is to investigate how human resource management has developed in response to Industry 4.0. This research is qualitative, and it employs a qualitative approach in conjunction with a descriptive methodology. The findings of the study indicate that human resource management is a strategic partner for organizations, which in turn generates optimism within those organizations in light of the fourth industrial revolution and VUCA. This study investigates the various epochs in the development of HRM, beginning with personnel management and moving on to human resource management and finally human capital management.
Perceptions of Trust Digital Payments as A Reduction of Corruption and Use of Fake Money on User Satisfaction of Non-Bank (Digital Payment Applications in Kota Pekanbaru) Halim Dwi Putra; A.Malik; Tengku Kespandiar
International ABEC Vol. 2 (2022): Proceeding International Applied Business and Engineering Conference 2022
Publisher : International ABEC

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.224 KB)

Abstract

This research is a research on the use of digital payments in non-bank digital payment applications such asOVO, Gopay and DANA which is viewed from the perspective of users in the city of Pekanbaru. The purpose of thisstudy was to determine the level of public trust and satisfaction with non-bank private applications for digital paymentsin the city of Pekanbaru, to find out the success of the Indonesian government's program in promoting the NationalNon-Cash Movement (GNNT) in the city of Pekanbaru, to determine the level of public understanding of digitalpayments. From non-bank applications in the city of Pekanbaru, Knowing the spread of digital payments in the city ofPekanbaru. GNNT can reduce the use of counterfeit money and OTT Actions (Operation Catch Hands) Theimplementation of hand arrest operations (OTT) is one of the strategies used by the Corruption EradicationCommission (KPK) to crack down on corruption cases in Indonesia. The contribution of this research to thedevelopment of the marketing concept of digital payments made by non-bank publishers who allegedly received publictrust in using the National Non-Cash Movement (GNNT) to succeed even though it is not from a bank whose data baseof incoming and outgoing money can be tracked digitally. The results of the research carried out are through the resultsof data analysis using linear regression analysis it can be seen that Perceived Value and Trust have an effect onConsumer Satisfaction, where the effect is significant. The results of the analysis show that the effect is partiallyPerceived Value (X1) on Consumer Satisfaction (Y1) is 0.263 or 26.3%, and the effect is partially Trust (X2) onConsumer Satisfaction (Y1) is 0.246 or 24.6%, thus the hypothesis which states that Perceived Value and Trust havea significant effect on Consumer Satisfaction proven or acceptable. This research is in line with the research beforewhich states that Perceived Value and Trust has a positive relationship with Customer Satisfaction. This result is alsosupported which states that the perception of quality, and, trust, through commitment affect customer loyalty whichpreviously met customer satisfaction.
The Role of Country Perceived Image And Review of Beauty Vlogger on Consumer Purchase Intention of Cosmetic Products Luh Komang Candra Dewi; Ni Luh Kardini; Yunidyawati Azlina; Tengku Kespandiar; Eka Kurnia Saputra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.954

Abstract

The purpose of this study is to analyze the effect of country image and beauty vlogger reviews on purchase intention, analyze whether beauty vlogger reviews have an effect on purchase intention and analyze whether country image and beauty vlogger reviews have an effect on purchase intention. This research will be conducted to analyze the effect of country image and Beauty vlogger review on Purchase Intention of Korean cosmetics consumers on the Althea.kr website. The survey will be shared via the comments column on Veronica Ong's video channel. Using a web survey via Google form. In recent years, web surveys have been used to collect respondent data for academic research as well as authors sharing surveys online on forums discussing the Althea.kr site, researchers posting survey messages in the comments column by providing a link to beauty vlogger Veronica Ong's video. The conclusion from this study is that country image has a significant effect on purchase intention, beauty vlogger reviews have a significant effect on purchase intention and together country image and beauty vlogger review have a significant effect on purchase intention of Korean cosmetic products. In terms of country image, in this study country image shows significant results on the purchase intention of cosmetic products from South Korea. Here Althea.kr has described products from South Korea and reflects the characteristics of South Korea as a developed country in the field of cosmetics.
The Influence of Service Quality, Customer Value and Customer Expectations on Customer Satisfaction of Commuter Line Train Services Ratnawita Ratnawita; Bord Nandre Aprila; Abdurohim; Eki Candra; Tengku Kespandiar
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 2 (2023): April 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i2.1035

Abstract

The purpose of this study is to ascertain how customer happiness among users of commuter trains is influenced by customer expectations, customer value, and service quality. Multiple linear regression has been employed as the analytical technique. The distribution of questionnaires is the primary method of data gathering in this quantitative study. Accidental sampling is the method employed. Participants in this study were commuter service users from Jabodetabek. Between September and October of 2022, this study was carried out at a number of commuter train starting points, transit stations, and terminating points. Accidental sampling was the method used in this investigation. Questionnaires are distributed to gather this data. The customer expectation variable has no impact on customer satisfaction for consumers of the Jabodetabek commuter rail service, according to the research findings. Customers of the Jabodetabek commuter train service are significantly more satisfied when the customer value variable is taken into account. Customers who utilize the Jabodetabek commuter train service are significantly more satisfied when the service quality variable is taken into account. Consumer happiness is significantly influenced simultaneously by customer expectations, customer value, and service quality.
The Influence of Price, Product Quality and Promotion on Customers Purchase Intention of Pasteurized Milk Products Frans Sudirjo; Tengku Kespandiar; Agus Nurofik; Septianti Permatasari Palembang; Miranti Pradipta Utami
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1109

Abstract

This study uses the multiple linear regression method using the SPSS 20 application. Results of the equation Y = - 5.130 + 0.249X1 + 0.747X2 + 0.409X3 for multiple linear regression. There is a partial effect of product quality (X1) on consumer buying interest, according to the findings of the t-test on the product quality variable (X1) (t-count value of 5.220 > t-table value of 1.992). (Y). There is a somewhat significant influence of promotion on consumer buying interest, as indicated by the promotion variable's (X2) t-count value of 7,379 > t-table 1,992. (Y). There is a relationship between the price of pasteurized milk and consumer purchasing interest, as indicated by the price variable (X3) having a t-count value of 2,304 > t-table 1,992. (Y). Partly, and the results of the F test show that there is an effect of product quality (X1), promotion (X2), and price (X3) of milk on consumer buying interest (Y) at the same time (f-count value of 170.823 > f-table 2.73). (simultaneously).
The Influence of Advertising Attraction and Celebrity Endorser on Purchase Intention of Cosmetic Products Taat Kuspriyono; Tengku Kespandiar; Helmi Ali; Hilarius Wandan; Wa Ode Nur Ainun
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1166

Abstract

This study intends to examine how celebrity endorsing and advertising attraction affect customer interest in purchasing cosmetic products. This study is quantitative in nature. Using a purposive sample approach, 100 respondents made up the study's population. Interviews and questionnaires are two common data collecting methods. A Likert scale was used to assess the instruments used to collect data on the variables X1 (Ad Attractiveness), X2 (Celebrity Endorser), and Y (Purchase Intention). The findings of this study suggest that the factors of advertising allure and celebrity endorsers significantly influence consumer interest in making purchases. In the coefficient of determination test, the dependent variable (purchase intention) is influenced by 77% of the independent factors (advertising attractiveness and celebrity endorsement). While additional factors not included in this regression analysis may have an impact on as much as 23%.
The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers Sukirman Sukirman; Yunidyawati Azlina; Tengku Kespandiar; Teguh Setiawan Wibowo; Umi Setyorini
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1196

Abstract

The purpose of this research is to explore and assess the deployment of integrated marketing communications in order to increase brand recognition and its impact on purchase decisions. Purposive sampling was utilized in this work as a non-probability sampling strategy. The researchers considered numerous sample characteristics in this study, including age (17-50) and having utilized travel agency services at least once to book aircraft tickets, trains, events, or hotel reservations. The purposive sampling technique was applied, and 100 samples were collected. SmartPLS was utilized to do partial least squares analysis. According to the findings of the study, integrated marketing communication has a direct effect on brand awareness; integrated marketing communication has a direct effect on purchasing decisions; brand awareness has a direct effect on purchase decisions; and integrated marketing communication influences purchase decisions indirectly through brand awareness.
Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

Abstract

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.