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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Jurnal Manajemen Inovasi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Fani Sartika
Universitas Muhammadiyah Aceh
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Tobin’s Q Ratio Sebagai Alat Ukur Nilai Perusahan Bank Syariah Sisca Mediyanti; Emilda Kadriyani; Fani Sartika; Intan Novia Astuti; Eliana Eliana; Wardayani Wardayani
JUPIIS: JURNAL PENDIDIKAN ILMU-ILMU SOSIAL Vol 13, No 1 (2021): JUPIIS (JURNAL PENDIDIKAN ILMU ILMU SOSIAL) JUNI
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jupiis.v13i1.24193

Abstract

Firm value is a measure of the success of management in managing company assets. Every shareholder always hopes that every fund invested can contribute to their prosperity. Through the measurement of company value, it will be known the success of the management in meeting the expectations of shareholders. This study aims to determine the value of Islamic banking companies in Indonesia that have sold their shares to the public (go public). The number of samples is 3 (three), Islamic Banks, with a data observation period starting from 2018 to 2020. Secondary data were obtained through the websites www.idx.co.id and www.idnfinancials.com, the data analysis method used was quantitative descriptive. The conclusion that can be drawn is that the company value of Islamic banks has a good ratio, it is known that the Tobin's Q ratio of all Islamic banks is greater than 1 in the 2018-2020 period, which means that management can manage company assets well and can meet shareholders expectations. In general, the performance of Islamic banks in Indonesia has increased which is known from the average Tobin's Q ratio which increases every year, so it is known that the company's management performance is getting more optimal.
STRATEGI PEMASARAN MIE KHAS ACEH PADA RESTORAN MIE ACEH RAZALI Fani Sartika; Nadiya Nadiya; Rita Wahyu Ruyanti
Jurnal Manajemen Inovasi Vol 10, No 1 (2019): Jurnal Manajemen Inovasi: April 2019
Publisher : Departemen Manajemen, Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.614 KB) | DOI: 10.24815/jmi.v10i1.14378

Abstract

 AbstractThe success of a business can be determined by their ability to compete in seizing consumerswith the implementation of effective marketing strategies. The strength and weaknesses of acompany, combine with opportunities and threats that exist, can be a strong benchmark tomake a good marketing strategy. Culinary business is one of the business that can use a goodmarketing strategy to survive, considering the number of competitors is usually pretty high.This research highlighted on how a local culinary business can use a marketing strategyobtained by conducting a SWOT analysis. The object on this research is at Restoran Mie AcehRazali. The method used in this research is descriptive qualitative, by observing the object ofthe research to find their strengths, weaknesses, opportunities, and threats, while thequantitative analysis is used to find out the position of the company’s internal factor compareto the external factor, to find a marketing strategy to implement for the business using. Theresult of this research is the company is in a favorable situation with excellent strength andopportunities. The marketing strategy best to applied to support this condition is the growthorientedstrategy. Keywords Marketing strategy, Marketing mix, Cullinary business, SWOT analysis.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN MEREK LEMONILO DI BANDA ACEH Fani Sartika
Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 11, No 1 (2021): Edisi Januari - Juni 2021
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v11i1.1584

Abstract

Produk mie instan merupakan salah satu jenis produk yang banyak dikonsumsi oleh masyarakat Indonesia. Pangsa pasar yang besar menjadikan persaingan produk ini sangat ketat. Pendatang baru seperti merek mie instan Lemonilo harus melakukan berbagai upaya agar dapat berkompetisi. Salah satu strategi pemasaran yang dilakukan adalah melakukan bauran pemasaran. Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembelian mie instan merek Lemonilo di Kota Aceh. Jumlah sampel penelitian ini sebanyak 96 responden. Data penelitian dikumpulkan melalui kuisioner dan wawancara. Analisis korelasi dan determinasi dilakukan untuk mengetahui hubungan antar variable bebas dan terikat. Pengujian hipotesis menggunakan analisis regresi linier sederhana dan uji t dimaksud untuk mengetahui pengaruh variabel bebas terhadap variabel terikat pada tingkat kepercayaan 95% (? = 0,05). Hasil penelitian menunjukan bahwa variabel bauran pemasaran berpengaruh signifikan terhadap keputusan pembelian mie instan merek Lemonilo di Kota Banda Aceh.
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE (Studi Pada Mahasiswi Universitas Muhammadiyah Aceh) Zuraidah Zuraidah; Fani Sartika; Parida Ayani
Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh Vol 11, No 2 (2021): Edisi Juli - Desember 2021
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/jimma.v11i2.1414

Abstract

Penelitian ini bertujuan untuk untuk mengetahui pengaruh kepercayaan, kemudahan, dan kualitas informasi terhadap keputusan pembelian secara online, baik secara parsial maupun simultan (Studi pada Mahasiswi Universitas Muhammadiyah Aceh). Teknik pengumpulan data yaitu kuesioner. Teknik analisis data dalam penelitian ini adalah dengan menggunakan analisis regresi linear berganda. Pengujian hipotesis menggunakan uji-t dan uji-f. Hasil penelitian menunjukkan kepercayaan, kemudahan, dan kualitas informasi secara parsial dan simultan berpengaruh signifikan terhadap keputusan pembelian secara online.
Analysis of The Influence of Brand Image and Negative Electronic Word of Mouth on Repurchase Intention of Ice Cream Aice Consumers Syailendra Reza Irwansyah Rezeki; Fani Sartika; Tengku Kespandiar; Ita Nurcholifah; Wenny Desty Febrian
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i5.1538

Abstract

The development of the internet in Indonesia is becoming increasingly widespread. One of the ice cream companies in Indonesia is experiencing negative electronic word of mouth due to internet developments. This study uses brand image as an intervention to examine the impact of unfavorable electronic word of mouth on repurchase intention. Purposive sampling was used to select 100 respondents and distribute questionnaires to them. Path analysis is the data analysis technique employed. The study's findings indicate that negative online reviews have little bearing on a brand's reputation. Negative online reviews affect consumers' intentions to make new purchases. Repurchase intent is influenced by brand perception. Repurchase intentions are impacted by negative brand perception and electronic word of mouth. By using brand image as an intermediary variable, negative electronic word of mouth has no impact on consumers' intentions to make another purchase.
Co-Authors Eliana Eliana Emilda Kadriyani Intan Novia Astuti Ita Nurcholifah Nadiya Nadiya Parida Ayani Rita Wahyu Ruyanti Sisca Mediyanti Syailendra Reza Irwansyah Rezeki Tengku Kespandiar Wardayani Wardayani Wenny Desty Febrian Febrian Zuraidah Zuraidah