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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN FALAH Jurnal Ekonomi Syariah Jurnal Manajemen dan Kewirausahaan (JMDK) Yumary: Jurnal Pengabdian kepada Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ahmad Maulana
Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Mampukah Persepsi Nilai, Resiko dan Kepercayaan Mempengaruhi Minat Beli Makanan Online di Masa Pandemik Covid-19? Aslamia Rosa; Iisnawati Iisnawati; Ahmad Maulana
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 19, No 3 (2021): Vol 19, Nomor 3, Tahun 2021
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v19i3.15843

Abstract

Penelitian ini dilakukan untuk membuktikan secara empirik kemampuan variabel persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi niat beli konsumen terhadap makanan online selama masa pandemic Covid-19. Penelitian ini adalah penelitian kausalitas dimana akan dilihat hubungan sebab akibat diantara persepsi nilai, persepsi resiko dan kepercayaan dalam mempengaruhi minat beli makanan online konsumen. Populasi dalam penelitian ini adalah masyarakat kota Palembang yang berminat melakukan pembelian produk makanan dari web secara online. Penelitian menggunakan data primer dengan membagikan kuesioner kepada 200 responden yang memenuhi karakteristik responden yang telah ditetapkan. Teknik pengambilan sampel adalah non probability sampling dengan purposive sampling. Hasil data menunjukkan bahwa minat konsumen untuk membeli makanan secara online meningkat selama pandemic Covid-19. Persepsi nilai dapat mempengaruhi minat konsumen untuk membeli makanan online selama pandemic Covid-19. Kepercayaan dapat mempengaruhi minat pelanggan untuk membeli makanan secara online selama pandemic Covid-19. Persepsi resiko konsumen juga mempunyai pengaruh terhadap kepercayaan konsumen tetapi kepercayaan tidak dapat mempengaruhi persepsi resiko konsumen. Penelitian ini hanya melingkupi area kota Palembang. Penelitian berikutnya diharapkan dapat menjangkau area yang lebih luas atau kota lain. Faktor lain yang mungkin tidak dimasukkan didalam penelitian dapat dikembangkan berdasarkan teori dan penelitian lain yang relevan. Penelitian ini meneliti fenomena terbaru yang terjadi setelah adanya pandemic Covid-19 yang belum ditulis oleh peneliti sebelumnya.
Pungutan Zakat Profesi Pegawai Negeri Sipil (PNS) di Kota Palembang Umar Hamdan; Ahmad Syathiri; Ahmad Maulana; Efva Octavina D.G
Falah: Jurnal Ekonomi Syariah Vol. 3 No. 2 (2018): August 2018
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jes.v3i2.7652

Abstract

The importance of professional zakat development is also one of the government's efforts to increase the source of state income other than taxes and create synergy between tax and zakat. Along with the development of the Islamic economy which is the solution to the economic development of the Ummah, the professional zakat can be used as a source of funding to be distributed for the welfare of the community. The purpose of this study was to determine the capacity of the ability to pay professional civil service zakat. The method of data collection is done by distributing random questionnaire to 200 civil servants from various agencies that live in the city of Palembang. Data analysis was carried out based on descriptive analysis. The results of the study show that civil servants have a great potential to be collected income zakat.
Penguatan Kapasitas Ibu Rumah Tangga Melalui Pemanfaatan Tanaman Obat Keluarga di Desa Kerinjing Kecamatan Tanjung Raja Kabupaten Ogan Ilir Ahmad Maulana; Nurkardina Novalia; Wahyu Aji Wijaya
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2021): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i1.430

Abstract

Purpose: The Community Service Program (PKM) is located in Kerinjing Village, Tanjung Raja District, Ogan Ilir Regency. The targeted target audiences are housewives in the village. This activity aims to: (1) socialize the potential benefits of family medicinal plants (TOGA) as healthy drinks that can increase income, (2) socialize the correct way of planting family medicinal plants so that the quality is better, arousing the motivation of the target community to develop family medicinal plat processing. Method: The methods applied in this training include counseling on several theories that support the potential and composition of family medicinal plants, how to plant and process medicinal plants into various beverage processed products, suitable packaging methods, practice, and assistance. Community service activities are carried out through lectures and demonstrations. Results: The output produced from this activity include: (1) increased knowledge and skills of housewives regarding the use and processing of family medicinal plants, (2) increased knowledge of how to plant and pack good products, and (3) increased motivation for developing a business to use family medicinal plants. Conclusions: After the activity, there is an increase in knowledge and skills to develop a business to use family medicinal plants, their potential, and how to process them into healthy drink products, as well as proper packaging methods. In addition, this activity also increases the motivation of housewives who are participants to develop businesses in the field of beverage products based on family medicinal plants.
Pemberdayaan Peningkatan Kapasitas Wirausaha Desa Melalui Pelatihan Pembuatan Rencana Bisnis Ahmad Maulana; Nurkardina Novalia; Aslamia Rosa; Dessi Yunita
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Maret
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v2i3.674

Abstract

Purpose: SMEs in Kerinjing Village are faced with the problem of lack of financing and guidance. Efforts are needed tp strengthen these SMEs in facing competition by providing entrepreneurial knowledge sucj as business ethics, handling customer amplaints, and financial management. This community service activity aims to increase the capacity of small business actors in Kerinjing Village. The activities carried out are in the form of business planning training that is beneficial for their business development. Method: The method used in this community service activity is counseling and training. Results: the results of this community service activity are: (1) providing and increasing knowledge about business plan training for SMEs. (2) Increasing interest and desire in entrepreneurship, and (3) providing a forum for distributing products made from community crafts Conclusions: after the activity is carried out, the community gains knowledge, insight and understands the benefits of business planning training. The growing motivation of the community to carry out entrepreneurial activities in improving the welfare of the community.
Comparative Study of Experiential Marketing, Brand Image and Customer Loyalty on Starbucks Farrell Farhan Zhafiri; Isni Andriana; Ahmad Maulana
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.18201

Abstract

This study aims to find out a comparison of experiential marketing, brand image, customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were primary data, with a sample of 100 respondents using a non-probability sampling technique with a purposive sampling approach. The analytical techniques used in this study were descriptive analysis and Mann Whitney difference test using the SPSS 25 program. The results showed that there are differences in experiential marketing and customer loyalty between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall while there is no difference in brand image between Starbuck Kambang Iwak and Starbucks Palembang Indah Mall.
Multi-channel Integration: Factor Driving Satisfaction and Customer Loyalty in the Omni-channel Retailing Dessy Yunita; Mohamad Adam; Zakaria Wahab; Isni Andriana; Ahmad Maulana; Iisnawati Iisnawati
Jurnal Manajemen dan Kewirausahaan Vol 10, No 2 (2022): December 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i2.8794

Abstract

Multi-channel integration is a prerequisite for omni-channel retail success. Implementation of good multi-channel integration increases satisfaction and has an impact on long term relationships with customers, one of which is customer loyalty. This research was conducted in a retail department store in the city of Palembang, namely Matahari Department Store (MDS). This study distributed questionnaires to 200 respondents who were buyers at MDS on at least two channels owned by MDS. The data analysis technique uses path analysis with the help of SPSS. The results show that multi-channel integration indirectly affects customer loyalty through satisfaction.
Pengaruh Brand Image, Brand Trust dan E-Wom terhadap Keputusan Pembelian Makanan Menggunakan Jasa Shopeefood di Kota Palembang Vika Diwinta Aulia; Sulastri Sulastri; Ahmad Maulana
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 5 No. 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v5i6.157

Abstract

This research was conducted aiming to determine the effect of brand image, brand trust and electronic word of mouth on food purchasing decisions using ShopeeFood services in Palembang City. The sample in this study were 108 consumers who were obtained through a sampling technique using quota sampling and purposive sampling. The data collection method uses a questionnaire which is distributed to all consumers and the data is processed using Structural Equation Modeling (SEM). The results showed that brand image and brand trust had a positive effect on purchasing decisions, while electronic word of mouth had no effect on food purchasing decisions using ShopeeFood services in Palembang City.
Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Kosmetik Maybelline pada Mahasiswi Fakultas Ekonomi Universitas Sriwijaya Palembang Shafira Adristi Lingga Savitri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1088

Abstract

This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya University in Palembang. This study is a quantitative research and data obtained through a questionnaire. The sample in this study amounted to 100 respondents using purposive sampling method. The analysis technique used in this study is multiple linear regression analysis, t-test, and F-test. The results of this study indicate that both brand image and product quality simultaneous have a positive and significant effect on purchasing decisions. Partially, brand image has a positive effect on purchasing decisions, but nonsignificant. Whereas product quality has a positive and significant effect on purchasing decisions.
Pengaruh Kepercayaan dan Kemudahan terhadap Keputusan Pembelian Menggunakan Metode Pembayaran Shopeepay di Kota Palembang Ummi Rani Syafitri; Ahmad Maulana; Aslamia Rosa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 4 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i4.1090

Abstract

E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by consumers to obtain information using the help of smart phones by providing information services to consumers in making choices. In the development of the era, humans will always follow developments, such as in electronic money such as Shoopepay which is used in various transactions. This research discusses the people of Palembang city in using e-wallet shoopepay as seen from the convenience and trust in purchasing decisions, with the primary method or by observation or questionnaire distribution interviews of 100 respondents where the results will be collected then analyzed using multiple linear regression analysis techniques. The results of this study showed that as many as 15 question indicators were declared valid. Besides that, the variables of trust and convenience have a significant influence on purchasing decisions in a positive direction, this means that the people of Palembang city will increase purchases based on the convenience and trust provided by the application/electronic wallet, the Shoopepay e-wallet.
Co-Authors Ahmad Syathiri Andriana, Isni Aslamia Rosa Dessi Yunita Efva Octavina D.G Farrell Farhan Zhafiri Iisnawati Iisnawati Mohamad Adam Nurkardina Novalia Shafira Adristi Lingga Savitri Sulastri UMAR HAMDAN AJ, UMAR Ummi Rani Syafitri Vika Diwinta Aulia Wahyu Aji Wijaya Yunita, Dessy Zakaria Wahab