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Pelatihan Aplikasi Sarana Pemasaran Online Imooji Untuk Mitra Produk Gusereen di Masa Pandemi Covid-19 Latifa Hanum; Regia Indah Kemala Sari; Riva Hendriani; Siska Fitrianti
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 7 No. 3 (2021): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.7.3.201-208

Abstract

Marketing of palm sugar products in District of Lima Puluh Kota is still managed traditionally, rarely use online marketing. Product marketing of Gusereen still relies on word of mouth and the limited use of groups on social media. This training activity aims to provide knowledge on how to make imooji digital brochures to increase promotion and sales of Gusereen products. The collection of data and information is conducted by observing and interviewing the needs and situations experienced by partners, business processes and obstacles faced. Training method is using the PLA (Participatory Learning and Action) method. Exposure of lesson materials to partners is conducted by providing information on the use of imooji, the choice of packages provided, and how to use imooji. Participants get lesson learn and guidance through the direct practices of using the application. The training practices carried out include 1) How to log in and register as a new user; 2) How to use the imooji user interface; 3) Choose a preferred and suitable template for Gusereen products; 4) Upload photos of the products; 5) Change text or product images; 6) Save and preview the created imooji; and 7) Publish or share imooji on social media. This training succeeded in increasing participants' knowledge by 45% from pre-test to post-test. Participants benefit from the training provided and 87% of participants understand the material provided. This training is expected to be the beginning of the transfer of knowledge and information to the palm sugar business community, especially for palm sugar business actors in Labuah Gunuang.
IMPACTS OF COVID-19 PANDEMIC ON CONSUMPTION BEHAVIOR OF COLLEGE STUDENTS IN POLITANI PAYAKUMBUH Iis Ismawati; Sri Nofianti; Hidayat Raflis; Riva Hendriani
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 5, No 2 (2021): November 2021
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v5i2.9953

Abstract

Covid-19 has drastically changed the learning system in almost all universities in Indonesia.Learning online systems lead to increased expenses for buying internet packages and is thought to have an impact on the food and non-food consumption patterns of students. This research evaluates the consumption behavior of the Politani payakumbuh’s Student College in the context of Covid-19 emergence. The data collection technique used was simple random sampling. Data collection was carried out during July-September 2020, using an online questionnaire, distributed via Whatsapp group. Quantitative descriptive data analysis approach to 474 respondents is obtained, who have filled out the questionnaire. Two respondents have been excluded because the data is incomplete. The results of the study stated that the Covid-19 pandemic had an impact on decreasing parental income (85%) and then followed by a reduction in student's monthly allowance (98,5%). The decrease in the monthly student allowance was allegedly due to a decrease in the parents' income. Percentage of students' average monthly allowance at intervals > IDR 500,000 decreased from 42% to 31%. This decrease in student income has an impact on changes in food and non-food consumption patterns. The percentage of food (food, drinks, and snacks) expenditure incline to fall, while non-food expenditure, especially communication costs, rose quite sharply (83%). This research also contributes to supporting the existence of Keynes's classical assumption theory. Practically this study can be used as input for the government in implementing effective learning policies in the New Normal Era.
Analisis Nilai Tambah Produk Aren di Kecamatan Lareh Sago Halaban Kabupaten Lima Puluh Kota Latifa Hanum; Regia Indah Kemala Sari; Siska Fitrianti; Riva Hendriani
Journal of Agribusiness and Community Empowerment (JACE) Vol. 4 No. 2 (2021): September
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (155.367 KB) | DOI: 10.32530/jace.v4i2.420

Abstract

Lareh Sago Halaban sub-district is one of the largest Aren producers in Lima Puluh Kota Regency; however, it is famous as Nagari Tuak which sells Aren to produce palm wine. Palm sugar processing is generally carried out into molded sugar, while granulated palm sugar is still limited. This study aimed to analyze the added value of palm sugar products in Lareh Sago Halaban sub-district by comparing the added value of molded sugar with granulated palm sugar products. The research area was determined purposively, 30 molded palm sugar processors and five granulated palm sugar processors as respondents. The study was conducted in November-December 2020. The data were processed using the Hayami method. The added value of molded palm sugar is IDR 960 (the add-value ratio is 26percents), and the added value of granulated palm sugar is IDR 2.452 (the add-value ratio is 46percents). The added value of granulated palm sugar is in the high category (greater than 40percents) and molded sugar is in the medium category (15-40percents). The highest percentage of owner compensation factor of production for molded palm sugar is received by workers (44percents), meanwhile, for granulated palm sugar is obtained by owners of capital (processors if owned by themselves) is percents.
Analisis Pendapatan Petani Padi Pengguna Pupuk Organik dan Anorganik di Kecamatan Harau Riva Hendriani; Sri Kembaryanti Putri; Latifa Hanum; Mukhlis Mukhlis
LUMBUNG Vol. 17 No. 2 (2018): Juli
Publisher : Politeknik Pertanian Negeri Payakumbuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.48 KB) | DOI: 10.32530/lumbung.v17i2.37

Abstract

Penelitian ini didasarkan pada: ketergantungan petani yang menggunakan pupuk anorganik dan meningkatkan harga pupuk anorganik yang berakibat pada peningkatan biaya produksi dan berkurangnya keuntungan usahatani padi, sehingga mempengaruhi kesejahteraan petani keluarga. Tujuan penelitian ini adalah: 1) Untuk mengetahui pendapatan petani padi, 2) Untuk mengetahui perbedaan pendapatan antara petani pupuk organik padi dan pupuk petani padi anorganik. Metode pencapaian tujuan dilakukan dengan: analisis usahatani menggunakan rumus pendapatan usahatani. Hasil penelitian menunjukkan bahwa: 1) Pendapatan petani padi pupuk organik adalah Rp.657.838 menjadi 14.633.798; pendapatan rata-rata sebesar Rp. 5.464.104,03. Sedangkan pendapatan petani padi pupuk anorganik adalah Rp. 500.983 hingga Rp 14.189.743; pendapatan rata-rata sebesar Rp 5.901.806,24; 2) Pendapatan petani padi pupuk organik tidak berbeda nyata dengan pendapatan petani padi anorganik.