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PENGARUH KOMPETENSI DAN KOMITMEN KERJA TERHADAP KINERJA GURU ASN DI SMA NEGERI 1 PRAJEKAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Maula, Zhylda Putri Inayatul; Harisandi, Yudhistira; Kusnadi, Edy
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (288.323 KB) | DOI: 10.36841/jme.v1i1.1861

Abstract

Education is a very important element in the progress of the nation, in educational institutions teachers play an important role in the teaching and learning process so that by doing so produce superior and competitive human resources. The purpose of this study was to analyze and test the effect of competence and work commitment on the performance of ASN teachers at SMA Negeri 1 Prajekan with work motivation as an intervening variable. This study uses a quantitative approach. The population in this study were ASN teachers at SMA Negeri 1 Prajekan. Sampling technique using saturated sample. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that Competence has a significant positive effect on Work Motivation, Work Commitment has a positive significant effect on Work Motivation, Competence has a positive significant effect on ASN Teacher Performance, Work Commitment has a positive but not significant effect on ASN Teacher Performance, Work Motivation has a significant positive effect on the Performance of ASN Teacher Performance, Competence on ASN Teacher Performance through Work Motivation has a significant positive effect, Work commitment on ASN Teacher Performance through Work Motivation has a significant positive effect
PENGARUH KERAGAMAN PRODUK DAN ENDORSER TERHADAP KEPUASAN KONSUMEN PADA CAFE D’POTO SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Kholifah, Unniatul; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (782.456 KB) | DOI: 10.36841/jme.v1i4.2092

Abstract

Marketing is the activity, set of institutions, and steps involved in creating, informing, communicating, and exchanging offerings that have value for consumers. That way creating, informing, communicating is the right marketing strategy that can increase the development of Cafe D'poto in Situbondo. The purpose of this study was to analyze and test the effect of product diversity and endorser on consumer satisfaction at Cafe D'poto Situbondo with purchase intention as an Intervening Variable. The population of this research is all consumers of Cafe D'poto, Sumberkolak Village, Panarukan District, Situbondo Regency. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant positive effect on purchase intention, endorser has a positive significant effect on purchase intention, product diversity has a positive but not significant effect on consumer satisfaction, endorser has a positive but not significant effect on satisfaction consumers, purchase intention has a significant positive effect on consumer satisfaction, product diversity on consumer satisfaction through purchase intention has a significant positive effect, endorsers on consumer satisfaction through purchase intention have a significant positive effect.
PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP LOYALITAS KONSUMEN PADA SITUBONDO SPORT CENTER FUTSAL KABUPATEN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Noer, Anugrah Ramadhani; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 1 (2022): JANUARI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.936 KB) | DOI: 10.36841/jme.v1i1.1851

Abstract

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals.The purpose of this study was to analyze and examine the effect of service quality and facilities on consumer loyalty through consumer satisfaction. The population in this study are consumers from the Situbondo Sport Center Futsal, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that service quality has a significant positive effect on consumer satisfaction, facilities have a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer loyalty, facilities have a negative but not significant effect on consumer loyalty, satisfaction consumers have a significant positive effect on consumer loyalty, service quality on consumer loyalty through customer satisfaction has a negative but not significant effect, facilities on consumer loyalty through customer satisfaction have a significant positive effect.
PENGARUH EXPERIENTIAL MARKETING DAN TRUST TERHADAP KEPUASAN PELANGGAN PENGGUNA KARTU AS TELKOMSEL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS ABDURACHMAN SALEH SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Yunus, Hedi; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 6 (2022): JUNI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.932 KB) | DOI: 10.36841/jme.v1i6.2181

Abstract

The world of increasingly sophisticated technology makes the development of information and communication in the current era of globalization grow very rapidly, this is supported by people who rely heavily on technology in their daily activities. The purpose of this study is to analyze and test the effect of Experiential marketing and Trust on customer satisfaction of Telkomsel Kartu As users on students of the Faculty of Economics and Business, Abdurachman Saleh Situbondo University through buying interest. The sampling technique used was proportional stratified random sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Experiential marketing is not proven to have a significant effect on Customer satisfaction, Experiential marketing has a significant effect on purchase intention, Trust has no significant effect on Customer satisfaction, Trust has a significant effect on buying interest. The results of the indirect effect hypothesis test show that the Experiential marketing variable on Customer satisfaction through buying interest has a significant positive effect, Trust on customer satisfaction through Buying interest has a significant positive effect.
PENGARUH KUALITAS PRODUK DAN WORD OF MOUTH TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN SARI INDAH H.KOMAR DI SITUBONDO Firdiansyah, Ferry; Ediyanto, Ediyanto; Kusnadi, Edy
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 7 (2022): JULI 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.296 KB) | DOI: 10.36841/jme.v1i7.2194

Abstract

The restaurant is a business in the field of catering services that provides services for ordering food and drinks and provides a place to enjoy the dishes in the restaurant. The purpose of this study was to analyze and examine the effect of product quality and word of mouth on consumer loyalty through consumer satisfaction at Sari Indah H.Komar Restaurant in Situbondo. This research is an explanatory research. The population in this study were consumers of Sari Indah H.Komar Restaurant. The sampling technique was determined by quota sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that product quality has a significant effect on consumer satisfaction, word of mouth has a significant effect on consumer satisfaction, product quality has a significant effect on consumer loyalty, word of mouth has a significant effect on consumer loyalty through consumer satisfaction, Consumer Satisfaction has a significant effect on Consumer Loyalty, Product Quality has an effect on Consumer Loyalty through Consumer Satisfaction, Word of Mouth has a significant effect on Consumer Loyalty through Consumer Satisfaction.
PENGARUH DIKLAT DAN KOMPETENSI ASN TERHADAP KINERJA ASN MELALUI DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS PERTANIAN DAN KETAHANAN PANGAN KABUPATEN BONDOWOSO Kholis, Nur; Kusnadi, Edy; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 9 (2022): SEPTEMBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (743.571 KB) | DOI: 10.36841/jme.v1i9.2226

Abstract

Human resource management is a field of management that specializes in studying the relationship and role of humans in organizations, facing the current of globalization, human resources are very dominant in playing a role in organizational activities and activities, human resources are also seen as the most valuable asset and have a very important role. In the survival of the organization, the purpose of this study is to analyze and test, the effect of ASN Training and Competence on ASN Performance through ASN Work Discipline as an Intervening Variable at the Department of Agriculture and Food Security in Bondowoso Regency. Bondowoso district. The sampling method was determined by non-probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that Education and Training has a significant effect on work discipline, Competence has a negative but not significant effect on work discipline, Education and training has a negative but not significant effect on ASN Performance, Competence has a significant positive but not significant effect on ASN Performance, Work discipline has a significant positive effect on the performance of ASN. The results of the indirect effect hypothesis test show that Training and Education on ASN Performance, through work discipline, has a significant positive effect, Competence on ASN Performance through work discipline has a negative but not significant effect.
Co-Authors Abdul Halim Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Ediyanto Elsi, Aprily Herdana Fandiyanto, Randika Firdiansyah, Ferry Haris Mubarak Harisandi, Yudhistira Hovivah, Windi Kholifah, Unniatul Lusiana Tulhusnah Mahmud MY Maula, Zhylda Putri Inayatul Maulida, Leny Hartia Noer, Anugrah Ramadhani Nur Kholis Pramesthi, Riska Ayu Purba, Sherly Septian Diana Rafii, Muhammad Riassta, Ilmi Yuli Roni Andika, Roni Sanjaya, Budi Wardhani, Alivia Riskiyana Yudha Praja, Yudha Yunus, Hedi