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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Manajemen
Rina Astini
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH CITRA MEREK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN PRODUK TAS BRANDED TIRUAN PADA WANITA KARIR DI JAKARTA Erlita Prasetyaningsih; Rina Astini
Jurnal Ilmiah Manajemen dan Bisnis Vol 2, No 2 (2016): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v2i2.3702

Abstract

Women aren’t spared from the development of fashion and trends that occur around them. Especially thefashiontrends,theproducerscreateproductsthatcanattractcareerwomen.Thisisbecausecareerwomenhave more ability to buy goodsthat canimprove herclass.This researchaims todeterminethe influenceofbrand image and lifestyle on purchasing decisions imitation branded bags on the career woman in Jakarta.The population in this research is the career woman who likes to use a branded bag. Samples used were asmany as 100 people. The sampling technique using is purposive sampling. To answer the problemformulation,purposeandhypothesisofthisstudy,theanalysisemployedisIBMSPSSVer.21.0.Basedontheanalysis IBMSPSS Ver. 21.0 can be concluded that brand image have positive and significant impact onpurchasingdecisions.Thenlifestylehaspositiveandsignificantimpactonpurchasingdecisions.
PENGARUH DESTINATION IMAGE, TRAVEL MOTIVATION, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG (STUDI KASUS PADA WISATAWAN NUSANTARA MUSLIM DI PANTAI CARITA PANDEGLANG BANTEN) Rina Astini; Indah Sulistiyowati
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 3 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i3.576

Abstract

This research aims to know influence of destination image, travel motivation, and service quality on visitor satisfaction. The object for this research is Carita Beach Pandeglang - Banten. The study sample consisted of 150 respondents. The sampling technique in this research is Convinience Sampling, using a type of causal research. Hypothesis testing using Structural Equation Modeling (SEM). The result of this research shows that travel motivation and service quality has the significant influence toward customer satisfaction, while the destination image has not influence toward visitor satisfaction. It is has been proven form the result of hypothesis test that have been result on LISREL 8.70 program also showed a significant influence of the two variables and the negative value of one variable. Therefore, the accepted assumption is, there is two independent variables which supports the hypothesis and one independent variable that not support the hypothesis. Keywords: destination image, travel motivation, servic quality, visitor satisfaction.
PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Tafiprios .; Rina Astini
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.355 KB) | DOI: 10.22441/mix.2019.v9i1.015

Abstract

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavior
Kajian Strartegi Promosi Dan Strategi Penentuan Harga Tiket Masuk Museum Berdasarkan Sudut Pandang Pengunjung (Studi Empiris Di Kota Besar Di Pulau Jawa) Rina Astini
Jurnal Manajemen Vol. 18 No. 2 (2014): June 2014
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v18i2.542

Abstract

This study is a follow-up study that examined the museum marketing phenomenon quantitatively. The decrease in the number of visitors to the museum is continuously in almost all museums on the island of Java and the museum visitor behavior became the focus of analysis in this study.
LITERATURE REVIEW: PERAN MEDIA SOSIAL DALAM PEMASARAN FILM INDONESIA: ANALISIS KEPUASAN DAN NIAT BELI PENONTON Muhammad Fadheel Djamaly; Djumarno Djumarno; Rina Astini; Daru Asih
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 6 No. 3 (2023): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v6i3.706

Abstract

This literature review article discusses the role of social media in Indonesian film marketing with a focus on analyzing audience satisfaction and purchase intent. This study was conducted to see the extent to which the use of social media can affect audience satisfaction and purchase intention towards Indonesian films. The method used in this study is to conduct a literature study of previous studies related to the role of social media in film marketing. In its analysis, the study found that the use of social media can increase audience satisfaction and also influence their purchase intention towards Indonesian films. Previous studies have shown that the use of social media can provide more complete and faster information about upcoming films, as well as provide a more interactive experience for viewers. With more complete and interactive information, viewers feel more satisfied with the viewing experience, and have a greater tendency to buy tickets for the film. In addition, the study also found that social media use can influence viewers' purchase intent through the influence of movie recommendations and reviews by other social media users. The more people who recommend and give positive reviews about the film on social media, the greater the audience's buying intention to watch it. In conclusion, the study shows that the use of social media plays an important role in the marketing of Indonesian films, and can affect audience satisfaction and purchase intent. Therefore, film producers in Indonesia can utilize social media more effectively in their film marketing campaigns to increase audience satisfaction and purchase intent.
Co-Authors Abd. Rasyid Syamsuri Daru Asih Djumarno Djumarno Erlita Prasetyaningsih Indah Sulistiyowati Muhammad Fadheel Djamaly Tafiprios Tafiprios