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All Journal Communication Sphere IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora IKRA-ITH ABDIMAS
Siti Komsiah
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Computer Science & IT Languange, Linguistic, Communication & Media Social Sciences

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Media Convergence as Universities’ Attraction: Study of the Use of E-Learning as a Marketing Communications Strategy of Private Higher Education Institution in Indonesia Siti Komsiah; Eli Jamilah Mihardja; Dian Harmaningsih
Communication Sphere Vol 1, No 1 (2015): November
Publisher : Communication Sphere

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Abstract

ABSTRACTThe competition between higher education institutions in attracting prospective studentsincreased today. Each educational institution improve educational facilities and infrastructurefacilities, improvement of the curriculum, the quality of human resources, collaborate withoutside agencies, and emphasis the cost of education. The increase in the facility includes theapplication of e learning on the course. E learning application provides convenience andflexibility in teaching and learning activities. This paper is a presentation on marketingcommunications strategies using e learning in the lecture as an attraction for students,consumers of higher education institutions.This research using survey method of students and then depth interviews withmanagers of private universities whose implementing e learning programs in Indonesia. At thetime of this paper was written, research was already held in Jakarta (representing the westernregion), Denpasar (representing the middle region), and will soon be carried out in Makassar(representing the eastern region of Indonesia).Our preliminary study, in Jakarta and Denpasar resulted in findings that e learning canbe partially marketing communications strategies for Private Higher Education Institution. Thatis, the application of e learning as a teaching and learning method improve the Private HigherEducation Institution opportunity to be selected as a college by students. The findings of thisstudy academically useful as a reference for similar studies in the future. As a practical manner,the findings of this study are expected to be a recommendation for the management of otherprivate universities in shaping the marketing strategy of the institution.Keywords: E learning, Marketing Communication Strategy, Private Higher Education Institution
Komunikasi Kesehatan Bagi Ibu Dan Anak Di Masa Pandemi Covid-19” Di Paud Turpa Umi Nawiyah, Kelurahan Harja Mukti, Cimanggis Depok Dian Harmaningsih; Susi Yunarti; Siti Komsiah; Wijayanti Wijayanti Wijayanti
IKRA-ITH ABDIMAS Vol 4 No 3 (2021): IKRAITH-ABDIMAS No 3 Vol 4 November 2021
Publisher : Universitas Persada Indonesia YAI

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Pada masa pandemic COVID-19 saat ini, pola hidup bersih sangat diperlukan untuk tetap menjaga kesehatan serta daya tahan tubuh tiap individu, sehinga banyaknya pemberitaan bisa membangun kesadaran masyarakat tentang penting nya pola hidup bersih dalam menghadapi infeksi virus corona ini. Kesadaran dalam pola hidup sehat dalam keluarga sangat diperlukan agar membantu program pemerintah dalam menyelesaikan permasalahan pandemic tersebut. Telah dilaksanakan kegaiatan pengabdian masyarakat pada orang tua dan guru PAUD Turpa Umi NAwiyah Keluarahan Harya Mukti Cimanggis Depok. Kegiatan ini sebagai bentuk berpartisipasi dalam memberikan pemahaman pada masyarakat terkait pandemic covid-19. Beberapa informasi perlu disampaikan pada masayarakat terutama pada ibu rumah tangga terkait tentang stretegi komunikasi ibu dalam menerapkan protokol kesehatan covid-19 dan pola hidup sehat, konsultasi kesehatan secara digital, hoax dan diisinformasi seputar covid-19
Kompetensi Komunikasi Customer Service Sebagai Pendukung Kepuasan Nasabah Yanti Herawati; Siti Komsiah
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 1 (2022): IKRAITH-HUMANIORA Vol 6 No 1 Maret 2022
Publisher : Universitas Persada Indonesia YAI

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This research is motivated by the interest of researchers to examine the influence ofcustomer service communication competence on customer satisfaction with the researchobject of Bank Central Asia KCP Pondok Ungu. The purpose of this study was to determinethe magnitude of the influence of customer service communication competence on customersatisfaction. This research uses The Excellent of PR theory. The research method used isquantitative with an explanatory approach. The population in this study were 101customers of BCA KCP Pondok Ungu. The sampling technique used is non-probability withthe accidental sampling method. The results showed that the influence of customer servicecommunication competence on customer satisfaction was 67.2%, then 32.8% wasinfluenced by other things that were not included in this study.
Refresentasi Perempuan Maskulin Dalam Film Pandu Satya Yudha; Siti Komsiah
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 7 No 1 (2023): IKRAITH-HUMANIORA Vol 7 No 1 Maret 2023
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v7i1.2278

Abstract

This research discusses about of the representation female masculinity in vengeance is mineall others pay cash Film, using Semiotic analysis Roland Barthes. As the purpose of this researchis to find out a denotation, connotation, adn myth meaning of female masculinity in vengeance ismine all others pay cash Film. This research is also using social construction theory from Bergerand Luckman. Then, such a concept like communication, mass communication, movie, andmeaning. This research uses a qualitative approach, using semiotic method, and descriptivequalitative as type of research. Data collection techniques used are observation, literature study,and other source. As well as data validity technique through triangulation of methods andtrianglation theory. The results of this study, there is denotation meaning, connotation meaning,myth and a women masculinity representation that shows by Iteung, and Jelita where ther shows awomen masculinity charahcters and theres nothing wrong to have a masculine nature even a genderis women. Because so far women is get costructed by society is to be feminine. By socialconstruction, vengeance is mine all others pay cash Film could make a reality that a women is notalways to be feminine, but a women could be masculinity
Perencanaan Konten Media Sosial Dalam Event Road Tour Legacy Of Java X Sidji Batik Coffee Series Siti Komsiah; Joachim David Magetanapuang; Cherly Kemala Ulfa; Dewi Maharani Rachmaningsih; Maulidia Eka Sitadewi; William Tristan
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 6 No 3 (2022): IKRAITH-HUMANIORA Vol 6 No 1 November 2022
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-humaniora.v6i3.2631

Abstract

The purpose of this research is to design social media content in order to promote the "Road Tour Legacy of Java Batik Sidji X Coffee Series" event. This design activity starts with qualitative data collection to find out the promotional media planning used. Data collection techniques were carried out by conducting interviews and direct observation of one of the artists involved in the event. The results showed that the design of event content was carried out by determining the platform, determining the content, SWOT analysis & evaluation (Strengths, Weaknesses, Opportunities, and Threats), and Action & Communication. about Batik on the Youtube Channel, and the information provided by Batik Sidji via Instagram can attract public attention to the art of Batik.
Co-Authors Cherly Kemala Ulfa Dewi Maharani Rachmaningsih Dian Harmaningsih Eli Jamilah Mihardja Joachim David Magetanapuang Maulidia Eka Sitadewi Pandu Satya Yudha Susi Yunarti Wijayanti Wijayanti Wijayanti William Tristan Yanti Herawati