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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Dimensi IJBE (Integrated Journal of Business and Economics) BISEI: Jurnal Bisnis dan Ekonomi Islam Journal of Global Business and Management Review ASSET: Jurnal Manajemen dan Bisnis Budimas : Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Manajemen Journal of Managerial Sciences and Studies
Sudarnice, Sudarnice
Universitas Sembilanbelas November Kolaka
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Manajemen

 1 
The Influence of Service Quality and Price on Consumer Satisfaction at Top Swalayan Kolaka Niar Astaginy; Sudarnice Sudarnice; Kasmawati Kasmawati
MAMEN: Jurnal Manajemen Vol. 2 No. 1 (2023): Januari 2023
Publisher : Yayasan Literasi Sains Indonesia

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Abstract

The purpose of this study was to determine the effect of service quality and price on consumer satisfaction at Top Swalayan Kolaka. This research is survey research using a questionnaire as an instrument. The population in this study were all consumers at the Top Swalayan Kolaka and taken as many as 90 respondents using accidental sampling, namely anyone who coincidentally met a researcher who was known to have used the product of Top Swalayan Kolaka. Data collection techniques are primary data and secondary data. The data obtained were analyzed using PLS analysis techniques through SmartPLS software. The results showed that service quality had a positive and significant effect on customer satisfaction. This is evidenced by the t-count or t-statistic which is 6.288 higher than the t-table value of 1.662 and the price also has a positive and significant effect on consumer satisfaction because the t-count or t-statistic value is 7.450 higher than the t-table value. which is 1,662. The service quality and price variables have a positive and significant impact on customer satisfaction of 74.2%.
Co-Authors Almansyah Rundu Wonua Andry Stepahnie Titing Evi Sriwahyuni Hilda Sulistia Alam Karlin Karlin Kasmawati Kasmawati La Iwe La Sudarman Muchammad Saifuddin Niar Astaginy Niska Salsiani Sinta Sri Wahyuni Supiani Supiani Wa Ode Sitti Budiaty Zainul Wasik