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Odi Nurdiawan
STMIK IKMI Cirebon
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Journal : Jurnal Teknik Komputer AMIK BSI

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Penentuan Rencana Strategis Penjualan Fashion Melalui Penerapan Data Mining Untuk Pengelompokan Market Share Penjualan Fashion Odi Nurdiawan; Riyan Suryatana
JURNAL TEKNIK KOMPUTER Vol 5, No 1 (2019): JTK - Periode Februari 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.33 KB) | DOI: 10.31294/jtk.v5i1.3619

Abstract

Changes in consumer thinking patterns have a huge impact on several companies engaged in e commerce. Every company engaged in e commerce has several ways to attract consumers to be interested in a product created by the company, one way is to classify consumer desires. The group examined in this paper is to group fashion interests from several desires. Diverse grouping through the application of data mining with clustering methods that determine the number of clusters then allocate data into clusters after that calculate the average of the data that is in each cluster after that allocate each data to the closest average, and if still there is data that moves clusters or changes in average values then returns to calculate the average. The results of this paper can classify the desires of consumers from the desires that consumers want. This research can classify the types of fashion, and can increase sales profits through these types of desires, then improve marketing or to restore goods. Key Word: Fashion, Data Mining, clustering
Co-Authors Abdul Robi Padri Ade Bani Riyan Ade Irma Purnamasari Ade Irma Purnamasari Ade Irma Purnamasari Ade Irma Purnamasari Ade Rizki Rinaldi Adisty Tri Putra Agis Maulana Robani Agus Surip Ahmad Faqih Ahmad Faqih Ahmad Faqih Ahmad Zam Zami Ananda Rafly Andi Setiawan Anwar Musaddad Aria Pratama Arif Rinaldi Dikananda Bambang Irawan Basysyar, Fadhil Muhammad Cep Lukman Rohmat Cep Lukman Rohmat Dias Bayu Saputra Dikananda, Arif Rinaldi Dilla Eka Lusiana Dita Rizki Amalia Dwi Teguh Afandi Edi Tohidi Edi Wahyudin Eko Wiyandi Fadhil M. Basysyar Fadrin Helmi Febriansyah, Feggy Fidya Arie Pratama Fidya Arie Pratama Gifthera Dwilestari Haidah Putri Haidar Fakhri Heliyanti Susana Hira Wahyuni Azizah Husein Subandi Ibnu Ubaedila Irfan Ali Irfan Ali Irfan Ali, Irfan Irma Purnamasari, Ade Irvandi Jaelani Sidik Julia Eka Yanti Kaslani Khamim Surya Hadi Kusuma Al Atros Kurniawan Fajar Abdulloh Lukmanul Hakim Martanto . Medina Aprilia Putri Melia Melia Melisa Hikari Mia Fijriani Mohammad Rosihin Amar Muchamad Sobri Sungkar, Muchamad Sobri Mulyana Mulyana Mulyawan Mulyawan Nana Suarna Nana Suarna Nana Suarna Nanda Permatasari Nining Rahaningsih Noval Salim Nur Atikah Nurhadiansyah Nurhadiansyah Nurhadiansyah, Nurhadiansyah Pratama, Fidya Arie Pratiwi, Fitriyani Purnamasari, Ade Irma Putriyana Putriyana R, Nining Rifki Nurcholis Rini Astuti Riyan Suryatana Rohmat, Cep Lukman Rudi Hartono Ruli Herdiana Ruli Herdiana Rully Pramudita Saeful Anwar Saeful Anwar Saeful Anwar, Saeful Saepul Hadi Salsa Billa Agistina Siti Aisyah Tio Prasetiya Tio Prasetya TOMAS TOMAS Topan Hadi Tuti Hartati Tuti Hartati Wiyandi, Eko Yudhistira Arie Wijaya