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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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ANALISIS PENGARUH KEPUASAN DAN BRAND TRUST TERHADAP MINAT BELI ULANG PANTENE (STUDI PADA ‘YOUNG FEMALE’ SEMARANG) Nia, Itsna Ainin; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Pantene is a shampoo well-known brand from PT. Procter & Gamble. Pantene became the market leader of category Shampoo over the last four years. But the high competition make a Brand value indexs of Pantene shampoo has  decreased, which means there is a decline in the performance of the brand. It is characterized by the decline in TOM Brand, Satisfaction, and Brand Share. As a market leader Pantene need to be careful because it is an indication of decreased in repurchase Intention. This study aims to determine the effect Selebrity Endoser and quality of repurchase Intention by Brand Trust and satisfaction as an intervening variable.This study used data on 197 young female respondents aged 17-35 in the city of Semarang who had used Pantene more than twice, Thus, this study can not be generalized to the context of other studies, both gender and age. This study used six variables: Celebrity Endorser, Quality, Satisfaction, Brand Trust, and Repurchase Intention. The analysis technique used in this research is Structural Equation Model (SEM) of AMOS 22.0. Research shows that to improve repurchase intentionof Pantene to young female in Semarang can only be done through one process, namely improving the quality of Pantene that will increase satisfaction and ultimately increase Interests repurchase intention of young female in city Semarang
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PERPINDAHAN MEREK MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada bekas konsumen pembersih wajah Pond’s di kota Semarang) Putro, Ismail Wahyudi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the phenomenon of brand switching behavior on brand Pond's facial cleanser. With the decline in brand image in the product, it can be one of the triggers a decline in customer satisfaction impact on brand switching behavior in the pond's facial cleanser products to other brands. The purpose of this study was to determine the effect of brand image, quality products to the brand switching behavior through consumer satisfaction as an intervening variable in the consumer Pond's facial cleanser in Semarang. The population in this study is that consumers ever use Pond's facial cleanser and have switched to another brand of  other facial cleaning products that are domiciled in the city of Semarang. The sample in this study was 100 respondents using purposive sampling method. The analytical tool used is multiple linear regression analysis were first tested with validity and reliability. From the analysis using regression can be seen that brand image variable (X1), product quality (X2) jointly influence on consumer satisfaction (Y1) with the results of linear analysis, is Y1= 0,420X1+0,389X2. With the brand image is the most influential variable positively to customer satisfaction  followed by the quality of the product. Both of these variables influence of 34.6% on customer satisfaction while the remaining 65.4% can be influenced by other variables. As well as consumer satisfaction variable (Y1) negatively affect the migration behavior of consumers (Y2) with the results of linear analysis is Y2= -0,406Y1. This variable affects 15.6% of the brand switching behavior while the remaining 84.4% can be influenced by other variables.
Analisis Pengaruh Faktor Sosial dan Pengalaman Terhadap Kepercayaan Untuk Meningkatkan Keputusan Pembelian Customer to Customer (C2C) E – Commerce di Semarang Wibowo, Bayu Agung; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Along with its development, is currently the Internet could be used as a business tool. Business over the Internet, known as E-Commerce has been growing rapidly in Indonesia, one of which Customer to Customer (C2C) E-Commerce. E-commerce become more modern shopping models and start favorite by consumers in Indonesia because it is not limited by distance and time. This study aims to investigate the influence of social factors and the experience of the trust and its impact on the purchase decision Customer to Customer (C2C) E-Commerce. This research hypothesis testing using the data of 200 respondents. The analysis technique used in this research is Structural Equation Modeling (SEM) with AMOS 22. From the test results are known hypothesis that the experience had a positive and significant impact on the trust and is the most influential variable on trust. Then trust positive and significant impact on purchasing decisions. It supports previous research that trust is an important factor in the purchase decision Customer to Customer (C2C) E-Commerce.
ANALISIS PENGARUH ORIENTASI PEMBELAJARAN TERHADAP KINERJA TENAGA PENJUAL MELALUI KERJA CERDAS, KEMAMPUAN JUAL, DAN PENJUALAN ADAPTIF SEBAGAI VARIABEL INTERVENING (Studi Kasus Tenaga Penjual Sepeda Motor Jepang di Magelang) Putra, Randy Mahendra; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Salesperson is one of the important elements that contribute greatly to the company's profits. In addition, the salesperson is a party that deals directly with consumers so that it can influence the purchase decision. Therefore it is often referred to as the spearhead of the company. The high or low performance of salespeople is caused by various factors. One of the things that affect is the orientation of learning from self-salespeople. This study aims to analyze the effect of learning orientation on the performance of salespeople. Smart work, selling skills, and adaptive sales are used as intervening variables. The object of this research is the salespeople from Japanese motorcycles in Magelang. The sampling technique is purposive sampling, where the sample used is the salesman from the Japanese motorcycle that has been working for at least 6 months. Analytical technique using Structural Equation Model (SEM) - AMOS. Overall the results of this study showed that the orientation of learning has a positive effect on smart working, selling ability, and adaptive selling, smart working has a positive effect on the salesperson's performance, adaptive selling have a positive effect on salesperson performance, and selling ability negatively and insignificant to performance of salespeople.
ANALISIS PENGARUH KUALITAS PRODUK DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN, DAN SIKAP TERHADAP MEREK SERTA DAMPAKNYA TERHADAP MINAT WORD OF MOUTH PADA MINUMAN PENAMBAH TENAGA SERBUK HEMAVITON JRENG (Studi Kasus PadaMasyarakat di Kecamatan Tembalang Kusumo, Dimas Adhi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to analyze the effect of product quality, customer value,and brand attitude to word of mouth intention by using a variable customer satisfaction as intervening on consumer Hemaviton Jreng in Tembalang sub-district.The population in this study is consumers Hemaviton Jreng who live in Tembalang sub-district. The sample in this study are 150 respondents by using purposive sampling method. Analyzer whom used in this research is SEM (Structural Equation Modeling) via AMOS 20.0The results showed that product quality and brand attitude has positive  and significant  effect on customer satisfaction, variable product quality, customervalue, brand atiitude and customer satisfaction has positive and significant effect on word of mouth intention, and customer value has no effect on customer satisfaction
ANALISIS PENGARUH BRAND ASSOCIATIONS, BRAND AWARENESS, DAN BRAND IMAGE TERHADAP LOYALITAS MEREK DENGAN EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA SEPATU OLAHRAGA NIKE DI KOTA SEMARANG Putri, Novya Kurnianing; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the brand associations, brand awareness, and brand image on brand equity and its influence on brand loyalty from sport shoes brand Nike. The variables used in this study is brand associations, brand awareness, and brand image as an independent variable, then the brand equity as an intervening variable and brand loyalty as the dependent variable. The sample in this study were 200 respondents that came from residents in the city of Semarang, who ever used and purchased sport shoes brand Nike.The method used is purposive sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose seven hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 100,855; probability = 0,058; RMSEA = 0,041; CMIN/DF = 1,261; GFI = 0,913; TLI = 0,986; CFI = 0,989; NFI = 0,951, and a marginal criteria which is AGFI = 0,870. With the result that it can be said that this model is feasible to be used. The results showed that the brand loyalty can be improved by increasing brand awareness affect the brand equity as a determinant of success increase brand loyalty.
ANALISIS PENGARUH NILAI PELANGGAN DAN LOKASI TERHADAP MINAT TERUS SEBAGAI PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KOST SEKITAR TEMBALANG DALAM EMPAT WILAYAH Fauzan, Fajar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the phenomenon of the emergence of consumer dissatisfaction shown by customer can’t settled in the long time in kostan around Tembalang on four regions. this research is directed to analyze on how to customer value, place and customer satisfaction can be affect interest continue as customer in kostan around Tembalang on four regions.This research was conducted in kostan around Tembalang in four regions, the object of study is consumers in kostan around tembalang on four regions. This study aims to detemine the effect  Consumer value, Plac on interest continue as Customer with customer satisfaction as variable intervening in kostan around Tembalang on four regions. I In this study data were collected with a questionnaire to 100 respondents (occupants) and the techniques used are non-probability sampling technique with Accidental Sampling approach which aims to determine the responses to each variable n this research The data that meet the test validity, test reliability and test classic assumptions that form a regression equation and Sobel test.Based on t test, most influential first customer satisfaction to results obtained in the form of the coefficient values of 3.414 and a significance of 0.001 can therefore be said that the customers satisfaction and a significant positive effect on interest continue as customer. The second effect is the customer value with the results obtained in the form of the coefficient values of 3,056 and 0.003 for significance can therefore be said that the customer value has a positive effect on interset continue effect and significance. The third effect is obtained with the place  resulted in a coefficient of 2.867 and 0.005 for significance can therefore be said that the positive place and the significance interest continue as customer. From the analysis using the regression can be seen that the variables costumers value, place, and customer satisfaction are all positive and significant effect on interest continue as customer in kostan around Tembalang on four regions.
ANALISIS PENGARUH STRES KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PERUSAHAAN DAERAH BANK PERKREDITAN RAKYAT BKK KABUPATEN DEMAK Rochmanasari, Dina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

An established company in general has several purposes, such as to obtain the maximum profit in which the banking company can be seen from the side of the rentability. To achieve this requires some resources, particularly human resources. They are the ones who will market the products of the company to achieve the ultimate goal. A number of people organized in one organization or company to achieve certain objectives requires a systematic and structured order set out in the form  of  organizational  structure.  This  is  meant  to  guarantee  a  positive  interaction  with  one another. In addition the work can run in accordance with their job description and not to mention the hierarchy is known who leads and who is led. It is therefore expected that all obstacles in the company like stress of work can be overcome and the leadership functions are able to run, so that the performance of employees will go on well.The purpose of this study is to find out the effect of work stress and leadership style on the employee’s performance of PD. BPR BKK Demak regency. The number of population in the study is as many as 102 people and the number of samples is as many as 78 people. While the analysis tool used is multiple regression.After the data are collected, the process of scoring, validity, reliability test, assumptions test, and then the final stage is the multiple regression test. From the results of hypothesis testing can beconcluded that the work stress variables (X1) has positive effect and it is significant on theemployee’s performance (Y). Similarly to the leadership style variable (X2) has a positive and significant impact on the employee’s performance (Y)
PENGARUH KUALITAS PESAN IKLAN, KUALITAS PRODUK, KESADARAN MEREK TERHADAP MINAT BELI SERTA CITRA MEREK DAN SIKAP TERHADAP MEREK SEBAGAI VARIABEL INTERVENING (Studi pada Produk Bedak Wajah Viva Cosmetics di Kota Semarang) Adisti, Prita; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the variables that affect buying interest in the face powder products Viva Cosmetics. This is based on the existence of problems on facial powder products Viva Cosmetics that decrease Brand Value, decrease Brand Share, TOM Brand and TOM Brand decline. This research uses quality factor of advertising message, product quality, brand awareness, brand image, brand attitude. These variables are considered to contribute substantially in the interest of buying consumers.               The population in this study is respondents who has interest to buy face powder Viva Cosmetics in Semarang City. The sampling technique was done by accidental sampling. With the number of samples 150 respondents. This study has six hypotheses. The analysis tool used in this research is Structural Equation Modeling (SEM).            The result of this research shows that the quality of advertising message have a positive effect on brand image, product quality have positive effect to brand image, brand awareness have positive effect to brand attitude, brand image have positive effect on brand attitude, brand image have positive effect on buying interest, brand attitude influence positive towards buying interest. Brand image factor is the most influential variable on buying interest.Keywords: brand ambassador, sales promotion, word of mouth, brand image, purchase decision
ANALISIS PENGARUH DAYA TARIK IKLAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI EFEKTIVITAS IKLAN, BRAND EQUITY (Studi pada Sabun LUX di Area Semarang) Setyowirasti, Astrini; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Purchase Decision is an act that begins with the perception of a product and aninterest in buying the product. In this modern era of increasingly fierce competition among products, this is what causes the decline in purchasing decisions due to the effectiveness of advertising and brand equity is less effective at LUX products. This decline marked by the decline in market share. This study aimed to analyze the influence of variables advertising effectiveness, brand equity and buying interest on purchasing decisions and are expected to increase the return rate LUX product purchasing decisions. Methods of data collection were performed using non-probability sampling techniques. Data were collected through questionnaires from multiple data sources responder community in Semarang, using the data  of  192  respondents.  And  the  results  of  data  processing  using  SEM  (Structural Equation Modeling) through AMOS program.The test results from these studies show that the variable attractiveness of advertising has influence positive and significant impact on the advertising effectiveness , the variable advertising effectiveness also has the effect of positive and significant impact on brand equity. And variable advertising effectiveness and brand equity, positive effect on the variable purchase interest, followed by a variable Brand Equity and Purchase Interest also significant and has positive influence in intreasing the purchasing decision.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina