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All Journal Conference In Business, Accounting And Management (Cbam) 2012 JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Mudiantono Mudiantono
Jurusan Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN MELALUI INOVASI PRODUK DAN KEUNGGULAN BERSAING PADA OUTLET KOSMETIK DI KOTA SEMARANG Permata, Fanindia; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was carried out because of a business phenomenon from TopBrand. It can be seen that sales of several cosmetic products have increased and decreased sales over the past 3 years. Both Revlon, Pixy and Wardah compete with each other for their products. But Wardah himself experienced an increase in the top brand index from 2015 to 2017. This is the reason in this study choosing research objects in Wardah, Revlon and Pixy outlet cosmetics in the city of Semarang. The research objective was to find out empirically the effect of market orientation on product innovation and competitive advantage and its impact on marketing performance at the Cosmetic Outlet in the city of Semarang.The research sample was 150 respondents. Data was taken using a questionnaire distributed to Cosmetic Outlets in Semarang City. The sampling method used was purposive sampling technique, namely sampling based on established criteria, among others: Cosmetic outlets in the city of Semarang, minimum standing for 2 years and willing to be used as respondents. The data analysis method uses structural equation modeling using AMOS software.The test results show that there is a significant and positive influence of market orientation on product innovation, there is a significant and positive influence of market orientation on competitive advantage, there is a significant and positive influence of product innovation on marketing performance, and there is a significant and positive influence on competitive advantage on marketing performance.
ANALISIS PENGARUH COUNTRY OF ORIGIN PERCEPTION, PERCEIVED QUALITY DAN CONSUMER PERCEPTION TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (STUDI PADA OLI FASTRON DI KOTA SEMARANG) Faraditta, Angela; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Intense competition has made oil Fastron who is originally Indonesia’s Lubricants has percentage decreasing of Top Brand Index (TBI) for last three years and always be in the last rank for the Top Five Lubricants in Indonesia defeated by products from abroad. Top Brand Index (TBI) which has three main indicators, which is top of mind awareness, last used, and future intention. The purpose of this study is to determine the influence of variables Country Of Origin Perception, Perceived Quality, Consumer Perception as Independent Variabel and Brand Image as Intervening Variable on Purchase Intention as Dependent Variable expected later can increase the percentage of TBI with a focus indicator future intention.  This research using Structural Equation Modeling as analyzing tool and AMOS 20.0 version software has used to measure the impact of those variables. Number of samples is 100 by spreading questionnaires to 100 respondents in Semarang City . The results showed that an independent third variable has a positive influence on Brand Image; and Brand Image has a positive influence on Purchase Intention. However, for the direct effect of the three independent variables on the dependent variable only Perceived Quality which has a positive influence on Purchase Intention. Country Of Origin Perception and Consumer Perception has a negative influence on Pruchase Intention.
ANALISIS PENGARUH KREDIBILITAS CELEBRITY ENDORSER DAN DAYA TARIK IKLAN TERHADAP BRAND AWARENESS DAN DAMPAKNYA TERHADAP BRAND ATTITUDE SABUN MANDI PADAT LIFEBUOY DI SEMARANG Mugiono, Kharis; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Lifebuoy has always been a market leader in the toiletries industry in the category of solid soap. Nonetheless, brand value (performance brand) Lifebuoy decline, even elements of brand value (performance brand) as brand share, brand TOM and TOM ad also decreased. It can be assumed the declining strength of the brand in the minds of consumers (brand awareness) and of course will affect consumer attitudes toward the brand (brand attitude) Lifebuoy whether consumers will come back or not. In building a brand (brand awareness), the first step that must be done is the brand should be introduced first to the consumers, so that consumers can be aware of the brand, well-known brand, and ultimately a strong brand can attach minds of consumers (Ridwansyah, 2002) . One way to do that is through advertising with celebrity endorser credibility and appeal of advertising. The purpose of this study to analyze the influence of credibility of celebrity endorser and attractiveness advertising of brand awareness and its effect to brand attitude of Lifebuoy bar soap in Semarang. Sample in this study is 120 respondens who know Lifebuoy advertising. Method used is Purposive Sampling with distributes questionnaire to respondens. This study use quantitive analysis is validity and reliability test, the classical assumption test, multiple linear regression analysis, dan goodness of fit test. Based on the result of regression analysis indicate that credibility of celebrity endorser (X1) and attractiveness advertising (X2) have a positive influence and significant to brand awareness (Y1) of Lifebuoy bar soap with a regression coefficient value of 0,554 and 0,304. While the brand awareness (Y1) have a positive influence and significant to brand attitude (Y2) of Lifebuoy bar soap with a regression coefficient value of 0,791.
ANALISIS PENGARUH CELEBRITY ENDORSER DAN PROMOSI PENJUALAN TERHADAP KEUNGGULAN MEREK SERTA PENGARUHNYA TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA MIO (Studi Kasus pada Warga di Kota Semarang) Amanda, Ligya; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects arising from the celebrity endorser and sales promotions on brand advantage and its influence on purchase intention from Yamaha Mio motorcycles. The variables used in this study is celebrity endorser and sales promotion as an independent variable, then the brand advantage as an intervening variable and purchase intention as the dependent variable.The sample in this study were 200 respondents that came from residents in the city of Semarang, spread from the North to the South Semarang which recognize Yamaha motorcycles. The method used is accidental sampling by distributing questionnaires to the respondents. In this study developed a theoretical model to propose five hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 20.0Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 86.719; probability = 0.099; RMSEA = 0.033; CMIN / DF = 1.221; GFI = 0.939; AGFI = 0.910; TLI = 0.988; CFI = 0.991. With the result that it can be said that this model is feasible to be used. The results showed that the purchase intention can be improved by increasing sales promotions affect the brand advantage as a determinant of success increase purchase intention.
ANALISIS PENGARUH JARINGAN, TEKNOLOGI INFORMASI DAN KOMUNIKASI, SERTA INOVASI TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (STUDI PADA UMKM DI PURWOKERTO) Fahmi, Alif Khaidir Ali Fahmi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 3, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Purwokerto which is increasing is certainly very good, but it must also be balanced with good business performance. Then, it turns out that behind the increase there are eight problems that are often faced by MSMEs two of which are the low mastery and use of technology and narrow networks. This study aims to analyze the influence of network, Information dan Communication Technology (ICT), and innovation on competitive advantage and business performance. The population in this study is the owner of MSMEs in Purwokerto. The number of samples used was 100 respondents whose business has been established for more than one year. This research uses SEM analysis technique with AMOS 23. The results of this study show that network, ICT, and innovation have positive and significant effect on competitive advantge. Then, network, ICT, and innovation have positive and significant effect on business performance. Innovation have largest total influence and direct influence on competitive advantage. ICT have largest total influence and direct influence on business performance. Network is the second largest total influence and direct influence on business performance. Then, innovation have the largest indirect effect on business performance.
PENGARUH PENGALAMAN MENJUAL, KOMPETENSI MENJUAL DAN KUALITAS HUBUNGAN UNTUK MENINGKATKAN KINERJA TENAGA PENJUALAN (Studi Pada Tenaga Penjualan Smartphone Kota Semarang) Simarmata, Ester Hilery; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 3, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

            This study aims to analyze the influence of factors of salesperson’s performance  of smartphone salesperson in Semarang. Selling experience as independent variable and salesperson’s performance as dependent variable. This research uses selling competence and quality of relationship as intervening variables. Sample of this research is the salespersons of smartphone who have been working in Semarang at least 2 months. The sampling method in this research is purposive sampling. The analysis technique used is Structural Equation Modeling –by using AMOS 22.0 analysis tool.             The results of this study show selling experience and selling competence have positive and significant effects on quality of relationship, the selling experience has a positive and significant effect on the selling competence, selling experience and selling competence have positive and significant effects on salesperson’s performance, and quality of relationship has a positive and significant effect on salesperson’s performance.
ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DAN DAMPAKNYA PADA LOYALITAS KONSUMEN DALAM MENGGUNAKAN JASA TRANSPORTASI PO SUMBER ALAM (Studi kasus pada penumpang bus Sumber Alam jurusan Yogyakarta-Jakarta) Atsatalada, Nanda; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the declining number of consumers and some complaints received by the PO Sumber Alam in the period January 2011 - March 2012 which indicated the decline of consumer satisfaction in PO Sumber Alam. By looking at existing problems, this study aimed to analyze the influence of the service quality consisting of physical evidence, reliability, responsiveness, assurance, and empathy for their impact on consumer satisfaction and consumer loyalty of PO Sumber Alam. Sample in this study are 100 people passanger on PO Sumber Alam Yogyakarta-Jakarta and the reverse direction. The question is given by using a questionnaire consisting of closed and open questions. Respondents' answers were then analyzed by 2-stage regression using SPSS program for Windows. Based on the analysis conducted, it was concluded that the physical evidence, responsiveness, and empathy has a positive and significant impact on customer satisfaction. While the assurance negative effect on customer satisfaction, and reliability no significant effect on customer satisfaction. Then the customer satisfaction has a positive and significant impact on consumer loyalty. The results of this study is expected to be used as information for PO Sumber Alam and further research.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN DAN BRAND IMAGE SERTA DAMPAKNYA TERHADAP MINAT BELI ULANG MASKAPAI LION AIR (Studi pada konsumen maskapai lion air di Kota Semarang) Komala, Arine Magna; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem that happened to Lion Air at this time is the decrease of its market share consistently indicating the decrease of consumer interest using Lion Air service. Based on existing data is known that there is dissatisfaction and decrease customer image brand. This study aims to analyze the effect of service quality, price perceptions and promotion of customer satisfaction and brand image and its impact on consumer interest in using Lion Air services.The population used in this study is all Lion Air consumers in Semarang. The sampling technique used is accidental sampling. Sample criteria taken is a minimum of 172 people Lion Air consumers in Semarang. Methods of data collection in this study using questionnaires. Method of data analysis using structural equation modeling.Based on the results of service quality, price and promotion perceptions have a positive effect on customer satisfaction and brand image and have a positive impact on consumer interest in using Lion Air.
“ANALISIS PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Konsumen KOPIKITA Semarang).” Wulandari, Nur; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine how big the influence of product quality, service quality, andlocation to consumer satisfaction on KOPIKITA. The problem that facing by KOPIKITA isconsumer’s satisfaction which decreasing, as seen from a lot of complain received from customer.And this research also aims to analyze the most dominant factors that influence on consumersatisfaction of KOPIKITA.Population of this research are consumers of KOPIKITA. Samples were taken of 100respondents by using non-probability sampling technique with purposive sampling approach. Datawas collected by using a survery method through quetionnaires which were filled out byconsumers. Then, the obtained data were analyzed using multiple regression analysis. Thisanalysis includes: validity test,reliability test, classic assumption test, multiple regression analysis,hypothesis testing through the t test and F test, and coefficient of determination analysis (R²).From the analysis result, the indicators in this study are valid and reliables. The mostdominant factor that influence on consumer satisfaction is product quality follow the servicequality, and the last is location. Then though the F Test can be seen that the independent variablesfeasible to test the dependent variable. The result of Adjusted R Square is 55%, it means thatindependent variable can explain about 45% of dependent variable.
ANALISIS PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, PROMOSI TERHADAP CITRA MEREK DAN MINAT BELI SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN KARTU PERDANA XL AXIATA DI SEMARANG Wicaksono, Panji Usmar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effect of product quality, price perception, and promotion of brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang. Improving network quality in several areas including the farthest and improving the quality of the card so that no damage can enhance the brand image of XL Axiata, thus making consumers make purchasing decisions Axiata XL card. Perception prices and promotions have been done XL Axiata make consumers interested in buying, as well as increasing the purchasing decisions of consumers against Axiata XL card. Promotion XL Axiata very intensive to make the increase in purchase decisions Axiata XL card. XL Axiata brand image are important things to consider consumers to buy and increased the purchasing decisions of consumers against Axiata XL card.This study sampled using non-probability sampling technique, the respondents who have bought and used the card XL Axiata in Semarang. The collection of data obtained from 200 users Axiata XL card in Semarang by giving questionnaires. The analysis technique used in this research is Structural Equation Modeling (SEM) with Amos 22.The analysis showed that the product quality, price perception, and the campaign has a positive influence and significant impact on the brand image and purchase interest and their impact on the purchase decision Axiata XL card in Semarang.
Co-Authors Adisti, Prita Afif Raihan Andika Putra, Afif Raihan Angela Faraditta Angela Faraditta Anisa Sa’diyah, Melia Astrini Setyowirasti, Astrini Aula, Maulida Bayu Agung Wibowo, Bayu Agung Brian Permana Putra, Brian Permana Cynthia Dastiana Dastiana, Cynthia Dastiana Danang Kurniawan, Danang Danar Satrya, Danar Dimas Adhi Kusumo, Dimas Adhi Dina Rochmanasari, Dina Dora, sylvia Terra Fahmi, Alif Khaidir Ali Fahmi Fajar Fauzan, Fajar Galih Putro Aji, Galih Putro Harry Soesanto Hasanah, Emy Yatul Ibnu Widiyanto Ida Tri Mulyaniida, Ida Tri Ismail Wahyudi Putro, Ismail Wahyudi Itsna Ainin Nia, Itsna Ainin Kharis Mugiono Kholidin Kholidin, Kholidin Komala, Arine Magna Kurniawan, Erick Bagas Lea Handayani Sudarmono, Lea Handayani Ligya Amanda, Ligya Ma'mun, Muhammad Melia Anisa Sa’diyah Muftiasa, Iqbal Muhammad Said Jundi, Muhammad Said Nanda Atsatalada Novya Kurnianing Putri, Novya Kurnianing Nugroho, Wildan Aryo Nur Wulandari Nuraini, Ikka Septya Panji Permana, Panji Permata, Fanindia Purnomo, Bambang Agus Randy Mahendra Putra, Randy Mahendra Rizky Bionie Belamapa, Rizky Bionie Septiyo Aji Nugroho Shinta Pamudyaning Rizki, Shinta Pamudyaning Simarmata, Ester Hilery Sitanggang, Suci A Y Sugiarto S Tatang, Marko Tomi Kurniawan Vitadiani, Ratna Warahma, Rizki Wicaksono, Panji Usmar Yeni Haerani, Yeni Zatalini, Nadhissa Shadrina