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All Journal Jurnal Minds:Manajemen Ide dan Inspirasi Jurnal Bisnis, Manajemen, dan Informatika JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Bisnis dan Kewirausahaan Paulus Journal of Accounting (PJA) JUDICIOUS: Journal of Management Proceedings of The International Conference on Business and Economics
Haris Maupa
Universitas Hasanuddin
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Paulus Journal of Accounting (PJA)

 1 
EXPLORING THE FACTOR OF SERVICE QUALITY (CASE STUDY AT PT. PLN SOUTH MAKASSAR) Arie Pratama; Haris Maupa; Andi Nur Baumassepe
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/pja.v4i2.666

Abstract

Penelitian ini bertujuan untuk melakukan ekplorasi terhadap faktor - faktor pembentuk kualitas pelayanan. Penelitian ini dilakukan dengan menggabungkan beberapa dimensi kualitas pelayanan yang telah ada dan mencari gap atas konstruk dimensi pengukuran tersebut yang disesuaikan dengan kondisi pada objek penelitian. Sampel pada penelitian ini adalah pelanggan PLN pada area UP3 South Makassar. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan alat analisis confirmatory factor analysis 1st order. Hasil penelitian menunjukkan bahwa 5 dimensi yang digunakan dalam penelitian ini (tangibility, reliability, responsiveness, assurance, empathy, and technology) terbukti dapat dijadikan sebagai faktor pengukuran service quality.
THE EFFECT OF SERVICE QUALITY AND PRICE ON CUSTOMER SATISFACTION ON THE SHOPEE APPLICATION Devina Amelia; Haris Maupa; Andi Nur Baumassepe
Paulus Journal of Accounting (PJA) Vol 4 No 2 (2023): Paulus Journal of Accounting (PJA)
Publisher : Program Studi Akuntansi Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34207/pja.v4i2.669

Abstract

Companies must be able identify the most suitable marketing strategy for their business in order to thrive and accomplish their main objectives. Shopee is one of the first and leading e-commerce enterprises among Indonesian consumers. Customer satisfaction is the most essential concept in the business sector since it is utilized to attract customers. Customer satisfaction is occasionally dependent on service quality and price. The purpose of this study is to analyze the effect of service price and quality on customer satisfaction in the Shopee app. The quantitative research approach combines with descriptive and verification methods in the study. The study begins in February-April 2023 at Pasundan University's Faculty of Economics and Business in Bandung, West Java. The proportional random sampling technique was employed to obtain samples among 100 students. The data was collected using a questionnaire with a Likert scale that was filled out directly by the respondents. Data were analyzed using a hypothesis testing test that began with the F test (ANOVA), t test, and analysis of the Coefficient of Determination (R2). According to the test results, service quality and pricing have a significant effect on customer satisfaction. As a result, Shopee should continue to enhance the services that it offers to customers in order to attain high customer satisfaction and sell products at affordable prices.
Co-Authors A.Baso Aditya Sapanang Ahmad Yamany Arsyad Andi Nur Baumassepe Arie Pratama Carunia Mulya Firdausy Cokki Cokki Devina Amelia Djumidah Maming Dyah Erny Herwindiati Handojo Wibawanto Soetikno Ignatius Roni Setyawan Jusni Jusni Jusni Reynaldi Kusumo Rosida Cristina Sari STEFANI STEFANI Syarifuddin Sulaiman Wasino Wasino Yosua Sambo