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All Journal Jurnal Teknoin MIMBAR (Jurnal Sosial dan Pembangunan) Ethos SITEKIN: Jurnal Sains, Teknologi dan Industri Journal of Industrial Engineering Jurnal Riset Teknik Industri

Nugraha Nugraha

Jurusan Teknik Industri Fakultas Teknik Universitas Islam Bandung

Author-ID : 3241314

Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis nugraha nugraha; Dina Dien Novita; Djamlaludin Djamlaludin; Arba’iyah Satriani
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 37, No. 1, Year 2021 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.

A Gap Model Analysis of Laboratory Service Quality at Engineering Faculty of Private University Nugraha Nugraha; Dewi Shofi; Iyan Bachtiar; Kamal Imran Mohd Sharif
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 36, No. 1, Year 2020 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

The gap between students and laboratory managers at the faculty of engineering is a problem discussed in this study. This study aims to discover the gap between laboratory managers at the engineering faculty and customer perspectives (students) in the importance of service and performance satisfaction. Service Quality (SERVQUAL) method is used in this study to determine the value of perceptions and expectations of students as customers. The results of the research show that the average values of the dimensions of service quality (tangible, empathy, responsiveness, reliability, assurance) as a whole are 4.679 for the average of expected value and 3.913 for the average of perceived value. It means there are still gaps since the average of expected value is greater than the actual value. Thus, it can be concluded that the perceived value of the overall quality dimension is lower than the expected value, meaning the students are not satisfied because their expectations have not fulfilled yet and there are gaps between students and laboratory managers in the engineering faculty. Laboratory managers are advised to improve service that has a large gap, namely tangible, by providing comfortable, clean, and spacious laboratory rooms in accordance with laboratory standards; complete and adequate supporting facilities for practicum; and the quality and quantity of practicum tools in accordance with the needs of the practicum process.

Increasing Competitiveness in Small and Medium Industries Nugraha Nugraha; Mochammad Rifky Pamungkas; Djamaludin Djamaludin
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 38, No. 1, (June, 2022) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

This study aims to examine the influence of variables of Entrepreneurial Orientation, Marketing Performance, and ICT Capabilities on Competitive Advantage and how to increase competitiveness at the Cibaduyut Shoe Industry Center. The research methods used are qualitative and quantitative methods. Data analysis techniques and research model testing using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that there was a significant influence between Entrepreneurial Orientation and Competitive Advantage, there was an insignificant influence between Marketing Performance and Competitive Advantage, and there was a significant influence between ICT Capabilities and Competitive Advantage. To increase competitiveness in the Cibaduyut Shoe Industry Center, namely by improving factors that are categorized as weak by providing solutions intended for MSME players at the Cibaduyut Shoe Industry Center or the Bandung City Trade and Industry Office so that synergy arises to create MSMEs that have competitiveness.

Co-Authors Ahmad Arif Nurrahman Arbaiyah Satriani Asep Nana Rukmana Aswardi Nasution Aswardi Nasution Aviasti Dewi Shofi Mulyati Dina Dien Novita Djamaludin Djamaludin Djamlaludin Djamlaludin Hendrik Ari Yanto Hirawati Oemar Iyan Bachtiar Kamal Imran Mohd Sharif Maulida Dwi Amelia Mochammad Rifky Pamungkas Reni Amaranti Risma Fitriani Shafa Assylla

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