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Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis nugraha nugraha; Dina Dien Novita; Djamlaludin Djamlaludin; Arba’iyah Satriani
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 37, No. 1, Year 2021 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.411 KB) | DOI: 10.29313/mimbar.v37i1.7011

Abstract

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.
PEMBERDAYAAN POTENSI MASYARAKAT DESA CIMUNGKAL KECAMATAN WADO MELALUI WIRAUSAHA SEREH WANGI Aviasti Anwar; Nugraha Nugraha; Asep Nana Rukmana; Ahmad Arif Nurrahman
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 5 No.2 (Juni, 2017) Ethos: Jurnal Penelitian dan Pengabdian (Sains & Teknologi)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v5i2.2334

Abstract

Permasalahan utama di masyarakat yang menjadi mitra kegiatan pengabdian adalah tidak termanfaatkanya potensi dan sumber daya lokal dari sisi keterampilan wirausaha, maupun dana untuk membangun kegiatan produktif yang meningkatkan kesejahteraan ekonomi keluarga. Tujuan utama kegiatan PKM yang diusulkan adalah pemanfaatan lahan kurang produktif melalui pengembangan wirausaha bagi masyarakat lokal sebagai mitra untuk meningkatkan nilai tambah perekonomian keluarga. Adapun luaran kegiatan sebagai berikut: 1) Pemanfaatan lahan tidak produktif melalui wirausahasereh wangi di desa Cimungkal, 2) Meningkatkan keterampilan wirausaha masyarakat dalam pemberdayaan lahan, 3) Terbentuknya kelompok usaha untuk mengelola wirausaha minyak sereh wangi. Metode PKM yang diterapkan untuk mencapai target luaran adalah 1) Analisis situasi; 2) identifikasi permasalahan utama; 3) Studi literatur; 4) Identifikasi solusi yang ditawarkan kepada mitra; 5) Penyusunan rencana dan jadwal pelaksanaan kegiatan; 6) Pelatihan teknik dan budidaya: penanaman sereh wangi, teknik penyulingan minyak sereh wangi, pengelolaan administrasi keuangan, dan pemasaran; 7) Pembentukan kelompok usaha bersama untuk pengelolaan dan penyulingan minyak sereh wangi, pendampingan usaha bersama, merintis pembentukan koperasi, monitoring kegiatan usaha bersama dan merumuskan tindakan pengembangan wirausaha sereh wangi. 
PENGEMBANGAN MODEL PELATIHAN IPTEKS BAGI KEWIRAUSAHAAN (IbK) UNTUK MENINGKATKAN KEMAMPUAN PENGELOLAAN BISNIS DIKALANGAN MAHASISWA Nugraha Nugraha; Reni Amaranti; Aswardi Nasution
Teknoin Vol. 22 No. 6 (2016)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol22.iss6.art6

Abstract

Main discussion of this study is about the need proper entrepreneurship training program in higher education, especially for students, this study aims to acquire as well as to develop a proper entrepreneurial training model to improve ability of business management among students. The approach Model used in this study are ; 1) the development model of training science and technology for Entrepreneurship (IbK) , 2) model of Problem Based Learning (PBL) is one of the training strategy oriented contectual teaching and learning process (CTL) .The CTL  training concept helps the  trainers / instructors / teachers to links materials with real world situations as well as to encourage the participants  using their knowledge to be applied in their real life situation the members of society. From the training model implementation results, it can be concluded that: 1) The training model combining The Problem Based Learning (PBL) and the  development of  science and technology training model for Entrepreneurship (IbK )could be effectively applied in an  entrepreneurship training program for higher education level students, 2 ) This model succesfully synergize the materials / theories of the training to the real world situations ; 3) This model also works to build the teamwork. Finally, this model manage to indicate its effectiveness by the level of attendance at  90%, as well as teamwork formed in making innovative, original and worth-to-be implemented business proposal.
A Gap Model Analysis of Laboratory Service Quality at Engineering Faculty of Private University Nugraha Nugraha; Dewi Shofi; Iyan Bachtiar; Kamal Imran Mohd Sharif
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 36, No. 1, Year 2020 [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.174 KB) | DOI: 10.29313/mimbar.v36i1.5350

Abstract

The gap between students and laboratory managers at the faculty of engineering is a problem discussed in this study. This study aims to discover the gap between laboratory managers at the engineering faculty and customer perspectives (students) in the importance of service and performance satisfaction. Service Quality (SERVQUAL) method is used in this study to determine the value of perceptions and expectations of students as customers. The results of the research show that the average values of the dimensions of service quality (tangible, empathy, responsiveness, reliability, assurance) as a whole are 4.679 for the average of expected value and 3.913 for the average of perceived value. It means there are still gaps since the average of expected value is greater than the actual value. Thus, it can be concluded that the perceived value of the overall quality dimension is lower than the expected value, meaning the students are not satisfied because their expectations have not fulfilled yet and there are gaps between students and laboratory managers in the engineering faculty. Laboratory managers are advised to improve service that has a large gap, namely tangible, by providing comfortable, clean, and spacious laboratory rooms in accordance with laboratory standards; complete and adequate supporting facilities for practicum; and the quality and quantity of practicum tools in accordance with the needs of the practicum process.  
USULAN PERBAIKAN PERANCANGAN PRODUK SEPATU PERAWAT DENGAN PENDEKATAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) Dewi Shofi Mulyati; Nugraha Nugraha; Iyan Bachtiar
Teknoin Vol. 22 No. 6 (2016)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol22.iss6.art2

Abstract

Shoes are footwears needed by everyone such as employees, housewives, students or any other profession to do their activity. One example of profession that wears shoes in doing their work is a nurse in the hospital. An intial observation done to the nurse profession in the hospital shows that there is a problem in the condition of the shoes they wear. The shoes condition is not suitable to the characterisctic of the work, as well as to the condition of the workplace enviroment, which could lead to fatigue to the nurses and significantly influence the stress level of the nurses. The study aims to design a shoes that meet the the consumers wishes and the ergonomic value which eventually could be proposed as the improvement design for the nurse shoes. The method used in this study is Quality Function Deployment (QFD) as a design method used to determine the priority needs and desires of consumers, as well as to classify them. From the data processing and analysing, it is shown that the innovation made in the shoes for nurses are on the material used, which previously used a cow skin and now it uses velvet, in order to reduce the production cost; the heel design of the shoes which is modified to be more varies to meet the nurse needs; the replacement on the soles materials so they would not be slippery and they would cost less.
TEKNOLOGI PENYULINGAN MINYAK SEREH WANGI SKALA KECIL DAN MENENGAH DI JAWA BARAT Aviasti Anwar; Nugraha Nugraha; Aswardi Nasution; Reni Amaranti
Teknoin Vol. 22 No. 9 (2016)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol22.iss9.art4

Abstract

Citronella oil processing industry made a major contribution in improving the economy of the community, especially involve businesses, that is farmers and industrialists. Issues contained in the refining of citronella oil, one of which is requiring relatively large initial costs. The main objective of this research is to create  model of  industry system  for  citronella oil processing,  small and medium scale so as to optimize the potential and available resources. The first step taken was  identify the technologies used, determine the scale of production, how to manage and determine the variables considered to be a critical factor in the refining industry of citronella oil . As of this paper is made, a team of researchers have done several times a survey to  see manufactured machine for citronella refining  and compare the right technology so citronella oil produced is optimal In addition, researchers conducted a survey to a distillery that uses machine examined, to see firsthand how the refining machine. Stages of research conducted in a structured  from preliminary studies, the formulation of the problem and determining the purpose of research, literature studies, define the steps of research, collection of data required, and the design of industrial systems, implementation models, and the final analysis of the results of implementation and improvement models.
Strategi Pengembangan Sektor Industri Alas Kaki Berbahan Kulit dengan Metode Analisis SWOT dan Bisnis Model Canvas Risma Fitriani; Nugraha Nugraha; Djamaludin Djamaludin
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 18, No 1 (2020): Desember 2020
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v18i1.11753

Abstract

Dalam beberapa tahun terakhir, pengembangan sub sektor industri dibidang alas kaki berbahan kulit telah diamati di berbagai penjuru dunia, terlebih alas kaki berbahan kulit masuk dalam salah satu industri kreatif sektor fesyen. Terlebih Indonesia menduduki peringkat keempat sebagai produsen alas kaki di dunia. Untuk mendukung pengembangan industri alas kaki berbahan kulit, penelitian ini bertujuan untuk merancang model bisnis yang sesuai dengan posisi industri alas kaki berbahan kulit saat ini agar lebih tepat sasaran dalam pengembangan industri tersebut. Berdasarkan hal tersebut, metode yang dilakukan adalah dengan menggunakan analisis SWOT untuk mengukur posisi bisnis industri, dan dikombinasikan dengan menggunakan model bisnis canvas untuk memetakan model bisnis yang dapat dijadikan pedoman dalam upaya pengembangan industri alas kaki berbahan. Hasil dari penelitian ini diketahui bahwa industri alas kaki berbahan kulit ada pada posisi nilai matriks yang cukup tinggi, sehingga termasuk pada kategori strategi tumbuh dan membangun, maka ada beberapa alaternatif yang tepat untuk posisi bisnis seperti ini, yaitu diantaranya dengan integrasi industri baik secara mundur, maju, maupun horizontal, selain itu dapat dilakukan penetrasi pasar, pengembangan pasar, dan pengembangan produk. Maka dari beberapa alternatif tersebut, dirumuskan rencana pengembangan industri alas kaki berbahan kulit melalui bisnis model canvas yang memetakan 9 blok komponen dalam meningkatkan bisnis.
Program Pemberdayaan Potensi Masyarakat di Desa Bojong Kabupaten Nagrek Aviasti Aviasti; Nugraha Nugraha; Dewi Shofi Mulyati; Reni Amaranti
ETHOS (Jurnal Penelitian dan Pengabdian) Vol 9 No.1 (Januari, 2021) Ethos: Jurnal Penelitian dan Pengabdian kepada Masyarakat (Sains & Teknol
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/ethos.v9i1.6051

Abstract

Abstract. The main problem in partner community is the local potential and resources are not utilized in entrepreneurial skills, as well as funds to build productive activities that can improve the familys economic welfare. The main objective of PKM-P3M proposed is the use of less productive land and ex-Lio land. The outputs are: Unproductive land use and use of ex-Lio land through fragrant lemongrass entrepreneurs in Bojong Village, Nagreg Subdistrict,  Improving community entrepreneurial skills in land empowerment, and Establishment of business groups to manage commodity entrepreneurship agriculture. The PKM-P3M method applied: Analysis of the situation, Identification of the main problems, Literature study, Identification of solutions offered to partners, Preparation of plans and schedule for the implementation, Technical training and cultivation planting agricultural commodities and its marketing, and Establishment of joint business groups for management and planting. The results are: The community utilizes ex-Lio land by planting fragrant lemongrass and planting corn, The community is very enthusiastic when receiving training, and  Farmer groups want to be able to receive good quality fragrant lemongrass seeds.Keywords: Unused land, land use, Community Potential Empowerment Program.Abstrak. Masalah utama dalam komunitas mitra adalah potensi lokal dan sumber daya tidak dimanfaatkan dalam keterampilan kewirausahaan, serta dana untuk membangun kegiatan produktif yang dapat meningkatkan kesejahteraan ekonomi keluarga. Tujuan utama usulan PKM-P3M adalah penggunaan lahan yang kurang produktif dan lahan bekas Lio. Output : Penggunaan lahan yang tidak produktif dan penggunaan lahan eks-Lio melalui pengusaha serai wangi di Desa Bojong, Kecamatan Nagreg, Meningkatkan keterampilan kewirausahaan masyarakat dalam pemberdayaan lahan, dan Pembentukan kelompok bisnis untuk mengelola komoditas pertanian kewirausahaan pertanian. Metode PKM-P3M yang diterapkan: Analisis situasi, Identifikasi masalah utama, Studi literatur, Identifikasi solusi yang ditawarkan kepada mitra, Persiapan rencana dan jadwal untuk implementasi, Pelatihan teknis dan penanaman komoditas pertanian dan pemasarannya, dan Pendirian kelompok usaha bersama untuk pengelolaan dan penanaman. Hasil : Masyarakat memanfaatkan lahan bekas Lio dengan menanam serai wangi dan menanam jagung, masyarakat sangat antusias ketika menerima pelatihan, dan kelompok tani ingin dapat menerima benih serai wangi yang berkualitas baik.Kata Kunci: Lahan yang tidak digunakan, penggunaan lahan, Program Pemberdayaan Potensi Masyarakat.
Increasing Competitiveness in Small and Medium Industries Nugraha Nugraha; Mochammad Rifky Pamungkas; Djamaludin Djamaludin
MIMBAR (Jurnal Sosial dan Pembangunan) Volume 38, No. 1, (June, 2022) [Accredited Sinta 2] No 10/E/KPT/2019]
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.783 KB) | DOI: 10.29313/mimbar.v0i0.8880

Abstract

This study aims to examine the influence of variables of Entrepreneurial Orientation, Marketing Performance, and ICT Capabilities on Competitive Advantage and how to increase competitiveness at the Cibaduyut Shoe Industry Center. The research methods used are qualitative and quantitative methods. Data analysis techniques and research model testing using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that there was a significant influence between Entrepreneurial Orientation and Competitive Advantage, there was an insignificant influence between Marketing Performance and Competitive Advantage, and there was a significant influence between ICT Capabilities and Competitive Advantage. To increase competitiveness in the Cibaduyut Shoe Industry Center, namely by improving factors that are categorized as weak by providing solutions intended for MSME players at the Cibaduyut Shoe Industry Center or the Bandung City Trade and Industry Office so that synergy arises to create MSMEs that have competitiveness.