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All Journal Buletin Peternakan Jurnal Sain Peternakan Indonesia Journal of Indonesian Economy and Business Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Animal Production : Indonesian Journal of Animal Production Caraka Tani: Journal of Sustainable Agriculture Jurnal Triton
Mujtahidah Anggriani Ummul Muzayyanah
Department Of Livestock Socio-Economics, Faculty Of Animal Science, Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary Other

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LIVESTOCK PRODUCTS DEMAND IN INDONESIA: CHOOSING BETWEEN AIDS AND ROTTERDAM DEMAND MODELS Ummul Muzayyanah, Mujtahidah Anggriani; Maharjan, Keshav Lall
Journal of Indonesian Economy and Business Vol 26, No 2 (2011): May
Publisher : Journal of Indonesian Economy and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.216 KB)

Abstract

This paper examines the livestock products demand in Indonesia. This objective is accomplished by estimating a food demand model using Almost Ideal Demand System(AIDS) and Rotterdam model, and choose an appropriate demand model which best fits the data. A test to choose among the alternative joint model specifications is provided and the methodology is applied to data on demand for livestock products i.e. meat, egg, and milk. . To make consistency with Rotterdam form, first difference LA/AIDS is applied in this study. The estimated parameters find the reasonable sign and significant for the most part of the coefficient. Own price elasticity shown negative sign, indicating that meat, egg and milk are sensitive to prices except for egg in the first differences LA/AIDS model. Realexpenditure has significantly effect to the consumption of livestock products. The joint model approach was used to select the appropriate model in this study results that the first difference LA/AIDS or the Rotterdam models are both appropriate to represent Indonesian livestock products demand. For the discrimination of the models, the goodness-of-fit (adjusted R2), forecasting accuracy (RMSE) and the elasticity of the demand models are also considered to measure the best model. The first difference LA/AIDS model fits well as reflected by its higher adjusted R2 and the lower RMSE relative to the Rotterdam model.The LA/AIDS model accommodates the high elasticities better than the Rotterdam, since AIDS performed well.Keywords: livestock products demand, Rotterdam model, Almost Ideal Demand System (AIDS) model, joint model
Analisis Daya Saing Daging Ayam : Studi Kasus di Kabupaten Sleman Mujtahidah Anggriani UM
Buletin Peternakan Vol 28, No 3 (2004): Buletin Peternakan Vol. 28 (3) Agustus 2004
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v28i3.1501

Abstract

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HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Mujtahidah Anggriani Ummul Muzayyanah; Sudi Nurtini; Rini Widiati; Suci Paramitasari Syahlani; Tri Anggraeni Kusumastuti
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
Pendampingan Peternak Dalam Pengelolaan Pakan Sapi Perah Periode Transisi di Kelompok Ploso Kerep, Cangkringan, Sleman Selama Kegiatan Pengabdian kepada Masyarakat Yuni Suranindyah; Andriyani Astuti; Diah Tri Widayati; Trisakti Haryadi; Mujtahidah Anggriani Ummul Muzayannah
Jurnal Pengabdian kepada Masyarakat (Indonesian Journal of Community Engagement) Vol 6, No 3 (2020): September
Publisher : Direktorat Pengabdian kepada Masyarakat Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1053.71 KB) | DOI: 10.22146/jpkm.56283

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk membantu peternak meningkatkan pengetahuan dan mempersiapkan pakan sapi perah pada masa transisi, yaitu tiga minggu sebelum dan setelah beranak. Pengabdian masyarakat berlangsung dari bulan April sampai November 2019 di Kelompok Peternak Sapi Perah Ploso Kerep, Umbulharjo, Cangkringan, Sleman. Pelaksanaan kegiatan terdiri dari pengamatan kondisi awal kelompok, penyuluhan, pelatihan pembuatan konsentrat dan mineral blok, serta pemanfaatan produk hasil pelatihan pada sapi perah. Hasil kegiatan menunjukkan peningkatan pengetahuan peternak tentang pakan sapi perah pada periode transisi, ciri-ciri konsentrat yang berkualitas, cara pembuatan konsentrat dan mineral blok masing-masing sebesar 50%; 42,9%; dan 50%. Peternak berhasil membuat konsentrat dan mineral blok. Konsentrat hasil pelatihan memiliki kadar protein kasar 15,77% dan energi dalam bentuk  total digestible nutrient  65,98%. Palatabilitas konsentrat dan mineral blok baik. Sebagai kesimpulan, kegiatan pengabdian masyarakat ini meningkatkan pengetahuan peternak dalam pengelolaan pakan selama periode transisi. Pelatihan memberikan ketrampilan membuat konsentrat dan mineral blok untuk mencegah gangguan kesehatan sapi perah selama periode transisi.
LIVESTOCK PRODUCTS DEMAND IN INDONESIA: CHOOSING BETWEEN AIDS AND ROTTERDAM DEMAND MODELS Mujtahidah Anggriani Ummul Muzayyanah; Keshav Lall Maharjan
Journal of Indonesian Economy and Business (JIEB) Vol 26, No 2 (2011): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.187 KB) | DOI: 10.22146/jieb.6269

Abstract

This paper examines the livestock products demand in Indonesia. This objective is accomplished by estimating a food demand model using Almost Ideal Demand System(AIDS) and Rotterdam model, and choose an appropriate demand model which best fits the data. A test to choose among the alternative joint model specifications is provided and the methodology is applied to data on demand for livestock products i.e. meat, egg, and milk. . To make consistency with Rotterdam form, first difference LA/AIDS is applied in this study. The estimated parameters find the reasonable sign and significant for the most part of the coefficient. Own price elasticity shown negative sign, indicating that meat, egg and milk are sensitive to prices except for egg in the first differences LA/AIDS model. Realexpenditure has significantly effect to the consumption of livestock products. The joint model approach was used to select the appropriate model in this study results that the first difference LA/AIDS or the Rotterdam models are both appropriate to represent Indonesian livestock products demand. For the discrimination of the models, the goodness-of-fit (adjusted R2), forecasting accuracy (RMSE) and the elasticity of the demand models are also considered to measure the best model. The first difference LA/AIDS model fits well as reflected by its higher adjusted R2 and the lower RMSE relative to the Rotterdam model.The LA/AIDS model accommodates the high elasticities better than the Rotterdam, since AIDS performed well.Keywords: livestock products demand, Rotterdam model, Almost Ideal Demand System (AIDS) model, joint model
Factors Determining Smallholder Farmers to Upscale their Cattle Business Restiyana Agustine; Mujtahidah Anggriani Ummul Muzayyanah; Ahmad Romadhoni Surya Putra; Endang Baliarti
ANIMAL PRODUCTION Vol. 25 No. 1 (2023)
Publisher : Faculty of Animal Science, Jenderal Soedirman University in associate with the Animal Scientist Society of Indonesia (ISPI) and the Indonesian Association of Nutrition and Feed Science (AINI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.jap.2023.25.1.190

Abstract

The maintenance of beef cattle in Indonesia is mainly carried out by smallholder farmers, so to meet national demand, the beef cattle population needs to increase. While the government-initiated programs to increase e cattle population are many, studies to analyze smallholder farmers’ interest in improving their cattle size remain limited. This study aims to analyze factors influencing the interests of smallholder farmers in improving their beef cattle business. The variables were farmers’ age, gender, education level, family size, land ownership, beef cattle ownership, monthly income level, and cattle breed. The potential obstacles farmers faced to increasing their beef cattle business were investigated. Conducted in Blora, Grobogan, Kebumen, Klaten, and Rembang Regencies, Central Java Province, this study purposively selected 287 beef cattle farmers aged 15-24 years as study respondents. The collected data were then subjected to binary logistic regression analysis using Stata 16. The findings showed that farmers’ motivation to increase the population of cattle they raised was influenced by their age and monthly income. The older the farmers, the less probable they were interested in improving their business. Farmers earning >IDR 1,000,000.00-3,000,000.00 per month showed a probability of interest in increasing their business by growing the beef cattle population.
Measuring Consumer Involvement and Product Attributes on Beef Consumer Segmentation Mujtahidah Anggriani Ummul Muzayyanah; Agung Triatmojo; Nguyen Hoang Qui Hoang Qui
Caraka Tani: Journal of Sustainable Agriculture Vol 38, No 1 (2023): April
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/carakatani.v38i1.67843

Abstract

Involvement is crucial in explaining emerging consumer behavior, such as purchasing and consumption decisions. Consumer involvement and purchase decisions are influenced by product attributes, resulting in differences in segmentation. Therefore, this study aims to examine consumer involvement in various beef segmentation categories and their product attributes. This would enable the profiling of consumer segmentation based on their level and type of involvement. The data were collected through an unrestricted self-selected survey run among 303 consumer and 4 consumer segments were identified. Furthermore, the One-way ANOVA F-tests with post-hoc Tukey multiple comparison test of mean scores and Pearson's chi-squared were used to achieve the second objective. The results showed concerned-consumer and cautious-consumer segment place emphasis on the economic value of the product when making purchasing decisions. In contrast, there was no distinction between functional and symbolic values of involvement in each consumer segment. This indicates that concerned-consumer, cautious-consumer, indifferent-consumer and straightforward-consumer segment perceive the advantages of purchasing beef. Furthermore, the concerned-consumer segment scored high on all product attributes. This study found that consumer with high involvement may consider a variety of factors before purchasing a product. Nevertheless, a low level of consumer involvement has less information to be apprehensive about, and improved consumer service can assist the cautious-consumer and concerned-consumer segment by simplifying the various information considered. Also, the identification of consumer segment based on balancing their attitudes towards meat consumption is of fundamental importance for the development of strategies in the red meat sector. The formulation of the market orientation has implications for product differentiation and marketing communication strategies.
Product’s Attribute and Consumer Perception in Purchasing Decision: the Case of Young Adult’s Yoghurt Consumption Yasinta Yudya Saraswati; Mujtahidah Anggriani Ummul Muzayyanah; Endang Sulastri
Buletin Peternakan Vol 47, No 2 (2023): BULETIN PETERNAKAN VOL. 47 (2) MAY 2023
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v47i2.74451

Abstract

This research aims to examine the correlation between the attributes and consumer preference for yoghurt. This survey research uses a purposive sampling technique with the criteria age 15-24 years and experiencing to consume yoghurt. Data collection uses an interview approach with a questionnaire as an instrument. A total 257 young adult were selected for this study. The results revealed that consumer perception on yogurt attributes were in "high" categorized with taste, texture, product information, and bottle packaged were preferred to be chosen. Pearson’s R correlation analysis found that all attributes indicate a perfect positive linear relationship with consumer purchasing decisions on yogurt. The attribute that considers the respondents the most is product's information, and the correlation between the attributes and consumer's purchase intention is strongly positive. Thus, market potential and intention to consume yogurt through increasing the value of product attributes need to be assessed.
Pengaruh Sosiodemografi terhadap Persepsi Harga Konsumen pada Merek Produk Olahan Daging Hasil Peternakan Agung Triatmojo; Mujtahidah Anggriani Ummul Muzayyanah; Nguyen Hoang Qui
JURNAL TRITON Vol 14 No 1 (2023): JURNAL TRITON
Publisher : Politeknik Pembangunan Pertanian Manokwari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47687/jt.v14i1.465

Abstract

Konsumen memiliki beberapa pertimbangan sebelum memilih merek produk tertentu. Namun, ketika konsumen memilih produk olahan daging, harga tidak lagi menjadi faktor yang utama. Konsumen sadar bahwa produk daging olahan memiliki manfaat lebih dari pada daging segar karena dapat disimpan lebih lama. Kenaikan pembelian produk tersebut menyebabkan peningkatan pengusaha agribisnis baru yang menjual produk daging olahan. Penelitian dilakukan di enam provinsi, yaitu Banten, Jakarta, Jawa Barat, Jawa Tengah, Yogyakarta, dan Jawa Timur. Provinsi tersebut merupakan sentra konsumen produk olahan daging dan kepadatan penduduk yang lebih tinggi dibandingkan provinsi lain di Indonesia. Studi ini menggunakan desain cross-sectional dengan metode survei untuk menganalisis pengaruh karakteristik sosiodemografi konsumen terhadap persepsi harga dalam memilih merek produk daging olahan. Data primer dikumpulkan menggunakan teknik pengambilan convinience sampling. Sebanyak 456 responden konsumen produk olahan daging terlibat dalam studi ini. Penelitian ini membedakan responden berdasarkan umur. Hasil penelitian menunjukkan bahwa perbedaan tingkat pendapatan, lokasi tempat tinggal, jenis kelamin, dan pendidikan terakhir signifikan berpengaruh terhadap perbedaan persepsi harga dalam keputusan pemilihan merek produk (P<0.001). Berdasarkan hasil penelitian dapat disimpulkan bahwa konsumen dengan karakteristik sosiodemografi yang berbeda memiliki pandangan yang berbeda pula terkait harga dalam menentukan pilihan merek produk olahan daging. Pendapatan konsumen menjadi faktor dominan dalam menentukan merek produk daging ternak olahan tertentu.
Economic Value and Utilization of social media in Fertilizer Sales in Taruna Mandiri Ngemplak Sleman, Yogyakarta Tri Anggraeni Kusumastuti; Rini Widiati; Suci Paramitasari Syahlani; Mujtahidah Anggriani Ummul Muzayannah; Tian Jihadan Wankar; Agung Triatmojo
Jurnal Sain Peternakan Indonesia Vol 18 No 2 (2023)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jspi.id.18.2.04-04

Abstract

Taruna Mandiri is farmers group that sells cattle and organic fertilizer. Since the Foot and Mouth Disease outbreak, they have relied more on selling organic fertilizers. This research aims to analyze the economic value of selling organic fertilizers and understand the use of social media in selling fertilizers. Selection of the location in the Taruna Mandiri farmers group, Ngemplak District, Sleman Regency. Purposive sampling of 15 out of 40 members who are administrators and manage the manufacture and processing of fertilizers for sale. The research was conducted in a quantitative descriptive method. Primary data retrieval through direct interviews using a questionnaire tool. The primary data taken include respondents' characteristics, livestock ownership, and understanding of the use of social media. The results showed that with 55 cattle ownership, the economic value of selling fertilizer was IDR. 535,000/period or IDR. 2,140,000/month. Farmers group are interested in selling by online because it is useful for expanding the market, adding information, and at the same time promoting products. The social media platforms that farmers want are WhatsApp business, Instagram and Facebook but due to limited knowledge, farmers use the personal WhatsApp platform. The existence of a touch of technology, both in labeling and using the right social media platforms, is very necessary for the group to improve product quality and expand the consumer market.
Co-Authors Agung Triatmojo Agung Triatmojo Agung Triatmojo Ahmad Romadhoni Surya Putra Andriyani Astuti Diah Tri Widayati Endang Baliarti Endang Sulastri Keshav Lall Maharjan Keshav Lall Maharjan Nguyen Hoang Qui Nguyen Hoang Qui Hoang Qui Restiyana Agustine Rini Widiati Rini Widiati Suci Paramitasari Syahlani Suci Paramitasari Syahlani Sudi Nurtini Tian Jihadan Wankar Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Trisakti Haryadi Yasinta Yudya Saraswati Yustina Yuni Surandiyah