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All Journal Buletin Peternakan Jurnal Sain Peternakan Indonesia Journal of Indonesian Economy and Business Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) Animal Production : Indonesian Journal of Animal Production Caraka Tani: Journal of Sustainable Agriculture Jurnal Triton
Mujtahidah Anggriani Ummul Muzayyanah
Department Of Livestock Socio-Economics, Faculty Of Animal Science, Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Veterinary Other

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Journal : Buletin Peternakan

 1 
Analisis Daya Saing Daging Ayam : Studi Kasus di Kabupaten Sleman Mujtahidah Anggriani UM
Buletin Peternakan Vol 28, No 3 (2004): Buletin Peternakan Vol. 28 (3) Agustus 2004
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v28i3.1501

Abstract

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HOUSEHOLD DECISION ANALYSIS ON ANIMAL PROTEIN FOOD CONSUMPTION: EVIDENCE FROM D.I YOGYAKARTA PROVINCE Mujtahidah Anggriani Ummul Muzayyanah; Sudi Nurtini; Rini Widiati; Suci Paramitasari Syahlani; Tri Anggraeni Kusumastuti
Buletin Peternakan Vol 41, No 2 (2017): BULETIN PETERNAKAN VOL. 41 (2) MEI 2017
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v41i2.18062

Abstract

Food consumption pattern in Indonesia has change. Consumption of animal protein food is increasing as income increase. Animal protein foods are come from fish products and livestock products. The aim of this study is to analyze household decision on animal protein food consumption based on socioeconomics determinant of the households. Household expenditure data were used in this study. Discrete choice model is used to measure household decision in consuming these foods. Socioeconomics determinants are measured by Binary Logistic regression to know the influence of these to the household’s decision. Marginal effect value from binary logistic regression analysis showed that households tend to increase consuming animal protein food from livestock products varies from 0.5 to 6.09 times associated to socioeconomic factors of the households. Further research need to analyze nutritional status of the household’s members.
Product’s Attribute and Consumer Perception in Purchasing Decision: the Case of Young Adult’s Yoghurt Consumption Yasinta Yudya Saraswati; Mujtahidah Anggriani Ummul Muzayyanah; Endang Sulastri
Buletin Peternakan Vol 47, No 2 (2023): BULETIN PETERNAKAN VOL. 47 (2) MAY 2023
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v47i2.74451

Abstract

This research aims to examine the correlation between the attributes and consumer preference for yoghurt. This survey research uses a purposive sampling technique with the criteria age 15-24 years and experiencing to consume yoghurt. Data collection uses an interview approach with a questionnaire as an instrument. A total 257 young adult were selected for this study. The results revealed that consumer perception on yogurt attributes were in "high" categorized with taste, texture, product information, and bottle packaged were preferred to be chosen. Pearson’s R correlation analysis found that all attributes indicate a perfect positive linear relationship with consumer purchasing decisions on yogurt. The attribute that considers the respondents the most is product's information, and the correlation between the attributes and consumer's purchase intention is strongly positive. Thus, market potential and intention to consume yogurt through increasing the value of product attributes need to be assessed.
Co-Authors Agung Triatmojo Agung Triatmojo Agung Triatmojo Ahmad Romadhoni Surya Putra Andriyani Astuti Diah Tri Widayati Endang Baliarti Endang Sulastri Keshav Lall Maharjan Keshav Lall Maharjan Nguyen Hoang Qui Nguyen Hoang Qui Hoang Qui Restiyana Agustine Rini Widiati Rini Widiati Suci Paramitasari Syahlani Suci Paramitasari Syahlani Sudi Nurtini Tian Jihadan Wankar Tri Anggraeni Kusumastuti Tri Anggraeni Kusumastuti Trisakti Haryadi Yasinta Yudya Saraswati Yustina Yuni Surandiyah