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Dyva Claretta
Progdi Ilmu Komunikasi FISIP UPN Veteran Jawa Timur
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Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

 1 
PERAN AKUN INSTAGRAM @dr.tirta SEBAGAI INFLUENCER DALAM EDUKASI PENCEGAHAN COVID-19 DI MEDIA SOSIAL INSTAGRAM: ANALISIS ISI KONTEN INSTAGRAM @dr.tirta Agustian Galih Lisanto; Saifuddin Zuhri; Dyva Claretta; Catur Suratnoaji
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 1 (2023): Januari 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

In the current COVID-19 pandemic, social media and its influencers have a big role in disseminating information. As an influencer, @dr.tirta uses it to educate on COVID-19 prevention through the content he creates. Informal education through social media that occurs on the basis of a sense of care and responsibility to followers on Instagram. This study uses a qualitative content analysis method according to Holsti. This study aims to look at the content about COVID-19 education uploaded to the @dr.tirta Instagram account about COVID-19 prevention education. The results in this study indicate that the COVID-19 prevention education content created by the @dr.tirta account has two categories, namely the COVID-19 information category and vaccine information. Uploading content with @dr.tirta's direct and firm style of delivery is one of the factors for the @dr.tirta account to become one of the most noticed influencers during the pandemic era. The content created is easier because @dr.tirta also uses common language that is easily accessible to ordinary people.
PENERIMAAN GENERASI Z SURABAYA PADA KARAKTERISTIK GENERASI Z DALAM IKLAN GOJEK “SOLUSI MASALAH OVERTHINKING PILIH MAKANAN, ADA DI VIDEO INI!” Mukhammad Shobri Kamil; Ahmad Zamzamy; Didiek Tranggono; Dyva Claretta
Linimasa : Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2023): Juli 2023
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

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Abstract

This study focused to investigate how the Gen Z in Surabaya receives the representation of Gen Z characteristics that are visualized in the Gojek advertisement "SOLUSI MASALAH OVERTHINKING PILIH MAKANAN, ADA DI VIDEO INI!". The advertisement attempts to portray Gen Z's characteristics, such as overthinking, commitment issues in relationships, job-hopping, and the tendency to believe in or use horoscope predictions. Previous literature suggests that Gen Z tends to exhibit these characteristics, which motivated the researcher to investigate how the Surabaya Gen Z population responds to this advertisement's portrayal of their traits. This study uses a qualitative descriptive research method with Stuart Hall encoding-decoding theory to analyze the reception. The informants consist of 11 Gen Z individuals with various backgrounds from Surabaya city. The research data collection techniques include in-depth interviews, observations, and literature reviews. The study results indicate that the informants have different responses due to their varying backgrounds. Four informants, 1, 3, 8, and 10, included in the dominant-hegemonic position, while the other seven, 2, 4, 5, 6, 7, 9, and 11, are in the negotiation position. The researcher did not identify any informants in the opposition position. Keywords: Reception Analysis, Gen Z Characteristics, and Advertisement
Co-Authors Achmad Reynaldi Komarullah Adillah Ratimaya Azzahro Adam Afifah Rachmania Agustian Galih Lisanto Ahimsa Adi Ahmad Zamzamy Alamiyah, Syifa Syarifah Alfian Affandi Anatia Simamora Anisa Febriani Ayu Nur Syahbani Azaria Ainun Halila Bagus Kurnia Sandy M. Beta Hanan Carissa Emilyana Carlos Antonio Lopulalan Carlos Antonio Lopulalan Cindi Purnama Sari Dian Hutami Rahmawati Dian Hutami Rahmawati Didiek Tranggono Didiek Tranggono DR. CATUR MSI SURATNOAJI Ellen Mahendra Agatha Ester Permata Putri Fadhilah Samudra Arsy Febrianti Putri Noor Wahyuni Feizal Bagoes Kusuma Ferdyanto Tantyo Nugroho Firdaus Juliansyah Fransiska Nikola Heidy Arviani Herlina Suksmawati Ika Rahmawati Irwan Dwi Arianto Juliana Nur Rachmah Khansa Maritza Khelsea, Yustika Okta Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Lina Yuniati M. Syahrul Munir Marisa Novita Angelin Dalima Marta Wijayanengtias Matthew Joan Bestari Methia Fani Monica Karenina Morelynte Dovena Remeng Morelynte Dovena Remeng Muhammad Budi Hariyono Muhammad Farih Fiddaroin Muhammad Viqri Mukhammad Shobri Kamil Nada Fitra Nabila Nanda Rachma Dewi Nella Linggar Adji Nisrina Delinda Novelia Radista Akbar Gaeni Nur Auwaliyah Amin Okta Annisa Kusumawardhani Pedro Renardo Naibaho Pramesti, Anisa Dwi Prameswari Oktaviaginta Wibowo Putriana Puspitasari Rahadyan Haryo Guritno Razanah Mutiara Rysan Renada Audri Suhariono Rhae Ayu Fardani Rosalinda Manullang Salshabilla Permata Sandra Berliana Savira Izzaanti Shabrina Rahmadita Budisusila Shafira Amelia Salsabila Shafira, Salsabila Shintiya Gebi Fitriya Silalahi, Theressia Sunday Silvia Ika Aristin Suksmawati, Herlina - Sumardjijati Syafira Aurell Irma Putri Talitha Pandya Thania Putri Moeksim Tuffahati, Skha Titan Winih Mega Handika Yahezkiel Ivandro Yuli Candrasari Yulis Nila Sari Yustika Okta Khelsea Zainal Abidin Achmad Zuhri, Saifuddin