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Dyva Claretta
Progdi Ilmu Komunikasi FISIP UPN Veteran Jawa Timur
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Journal : Jurnal Ilmu Komunikasi Dan Media

 1 
Strategi Public Relations Teh Villa Dalam Meningkatkan Citra Perusahaan Dyva Claretta; Ester Permata Putri; Lina Yuniati; Ika Rahmawati
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 1 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.280

Abstract

Indonesia is a country with a tropical climate and there are several areas in Indonesia with cool temperatures. With these advantages, many types of plants grow, such as tea, which can be processed into food. One of the most mushrooming food products in Indonesia is tea. The plurality of tea companies in Indonesia, every tea product brand in Indonesia has its own image that is remembered by consumers. The image is built through various public relations programs within the company. Each program that is run has a goal by targeting a predetermined segmentation. To launch the program, a PR must determine a PR strategy that suits the public. As done by the Tea Villa PT. Mas Makmur's work using a special event exhibition in collaboration with several artists in Indonesia. Then the proceeds from the exhibition were used for CSR programs and donated to orphanages.
Pengaruh Persepsi Konsumen Pasca Kasus Surat Komplain Eiger Terhadap Keputusan Pembelian Khansa Maritza; Anisa Febriani; Azaria Ainun Halila; Dyva Claretta; Ahimsa Adi
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 2 No. 1 (2022): JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v2i1.289

Abstract

PT Eigerindo Multi Produk Industri is a company known in manufacturing and retailing various adventure attributes including sports. The background of this research was when Eiger Adventure made a complaint and issued a subpoena through the official Instagram account @eigeradventure against @duniadian who made a review of eyewear products by a customer on his personal YouTube channel. The purpose of the research was to find out the buying interest of the public and Eiger customers after a review complaint that went viral on the social media platform, namely Twitter. Interviews were conducted with 8 active student informants who use the brand from Eiger. The results of the interview data between Eiger's customer buying interest after the complaint case and the subpoena issued by Eiger are in accordance with several points, namely 1.) Consumer Behavior 2.) Consumer Decision Making 3.) Consumer Trust 4.) Purchase intention.
Co-Authors Achmad Reynaldi Komarullah Adillah Ratimaya Azzahro Adam Afifah Rachmania Agustian Galih Lisanto Ahimsa Adi Ahmad Zamzamy Alamiyah, Syifa Syarifah Alfian Affandi Anatia Simamora Anisa Febriani Ayu Nur Syahbani Azaria Ainun Halila Bagus Kurnia Sandy M. Beta Hanan Carissa Emilyana Carlos Antonio Lopulalan Carlos Antonio Lopulalan Cindi Purnama Sari Dian Hutami Rahmawati Dian Hutami Rahmawati Didiek Tranggono Didiek Tranggono DR. CATUR MSI SURATNOAJI Ellen Mahendra Agatha Ester Permata Putri Fadhilah Samudra Arsy Febrianti Putri Noor Wahyuni Feizal Bagoes Kusuma Ferdyanto Tantyo Nugroho Firdaus Juliansyah Fransiska Nikola Heidy Arviani Herlina Suksmawati Ika Rahmawati Irwan Dwi Arianto Juliana Nur Rachmah Khansa Maritza Khelsea, Yustika Okta Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Lina Yuniati M. Syahrul Munir Marisa Novita Angelin Dalima Marta Wijayanengtias Matthew Joan Bestari Methia Fani Monica Karenina Morelynte Dovena Remeng Morelynte Dovena Remeng Muhammad Budi Hariyono Muhammad Farih Fiddaroin Muhammad Viqri Mukhammad Shobri Kamil Nada Fitra Nabila Nanda Rachma Dewi Nella Linggar Adji Nisrina Delinda Novelia Radista Akbar Gaeni Nur Auwaliyah Amin Okta Annisa Kusumawardhani Pedro Renardo Naibaho Pramesti, Anisa Dwi Prameswari Oktaviaginta Wibowo Putriana Puspitasari Rahadyan Haryo Guritno Razanah Mutiara Rysan Renada Audri Suhariono Rhae Ayu Fardani Rosalinda Manullang Salshabilla Permata Sandra Berliana Savira Izzaanti Shabrina Rahmadita Budisusila Shafira Amelia Salsabila Shafira, Salsabila Shintiya Gebi Fitriya Silalahi, Theressia Sunday Silvia Ika Aristin Suksmawati, Herlina - Sumardjijati Syafira Aurell Irma Putri Talitha Pandya Thania Putri Moeksim Tuffahati, Skha Titan Winih Mega Handika Yahezkiel Ivandro Yuli Candrasari Yulis Nila Sari Yustika Okta Khelsea Zainal Abidin Achmad Zuhri, Saifuddin