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All Journal Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Jurnal Bahasa Rupa Jurnal ASPIKOM Wacana: Jurnal Ilmiah Ilmu Komunikasi Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Indonesian Journal of Multidisciplinary Science Journal of Social Humanities and Education SWATANTRA Madani: Multidisciplinary Scientific Journal Ekspresi: Publikasi Kegiatan Pengabdian Indonesia
Sa’diyah El-Adawiyah
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Pemberdayaan Ibu Rumah Tangga Melalui Pelatihan Pembuatan Tas Talikur Ihwana As'ad; Hermin Andi Magga; Louise Elizabeth Radjawane; Sri Ndaru Arthawati; Sa'diyah El Adawiyah
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 5, No 1 (2023)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v5i1.7620

Abstract

Pengabdian kepada Masyarakat (PKM) diselenggarakan di kantor Desa ma’rumpa, Kecamatan Marusu, Kabupaten Maros, dengan mitra pengabdian adalah kelompok ibu-ibu PKK yang berlangsung selama dua hari yaitu pada tanggal 16 dan 17 November 2022. Kegiatan ini bertujuan untuk memberikan keterampilan dengan materi cara membuat tas tali kur dan cara pemasarannya.  Metode ceramah dan praktik langsung oleh peserta membuat efektif dari pelaksanaan pelatihan ini. Hasil dari pengabdian ini adalah peserta yang berjumlah 20 orang mampu membuat tas tali kur dengan motif dasar yang telah diajarkan oleh tim pengabdian. Di hari pertama peserta belajar tentang dasar menyimpul dilanjutkan dengan membuat tas, kemudian di hari kedua dilakukan finishing dengan menambah lapisan serta penutup tas, dan terakhir pemberian materi cara menjual secara online.The community service was held at the Ma'rumpa Village office, Marusu District, Maros Regency, with the dedication partner being a group of PKK mothers which lasted for two days, on 16 and 17 November 2022. This activity aims to provide skills with materials for making and marketing tali kur bags. The participants' lecture method and hands-on practice made implementing this training effective. The result of this dedication was that 20 participants could make tali kur bags with the basic motifs that the service team had taught. On the first day, participants learn about the basics of knotting, followed by making bags, then on the second day finishing by adding layers and bag covers and finally providing material on how to sell online.
YUMEYA RESTAURANT’S MARKETING STRATEGY POST-EMERGENCY RESTRICTIONS TOWARDS COMMUNITY ACTIVITIES (PPKM) DUE TO THE COVID-19 CASE’S NUMBER’S INCREASE Shanty Syarifah; Sa’diyah El-Adawiyah
Indonesian Journal of Multidisciplinary Science Vol. 1 No. 7 (2022): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1116.744 KB) | DOI: 10.55324/ijoms.v1i7.90

Abstract

PPKM indirectly affects the continuity of the business world. Similarly, the restaurant business sector, is what makes restaurant entrepreneurs have to think hard about how to bounce back their business. Yumeya Restaurant was able to get through the crisis period after being hit by the emergency PPKM period with his activities in the field of marketing communication. Marketing communication became one of the tools that Yumeya Restaurant did to bounce back. Therefore, this research activity aims to find out the marketing communication strategy of Yumeya Restoran to rise due to emergency PPKM rules due to increased Covid 19 cases. The research method uses a qualitative approach by conducting research and analysis of the phenomenon of marketing communication at Yumeya Restaurant post-PPKM Emergency. The data collection techniques carried out are interviews and observations with sources. The informant in this study involved 1 (one) person as a key informant people as supporting informants. The results revealed that the marketing Communication Strategy conducted by Yumeya Restaurant by utilizing 4 elements of the marketing mix and elements of the marketing communication mix, namely advertising, sales promotion, special events and experiences, public relations and news, direct marketing, and personal sales. To market its products Yumeya Restaurant uses marketing communication strategies in a persuasive, informative, and educative way.
PELIBATAN PEMUDA DALAM MEMPERKUAT KOMUNIKASI KEBIJAKAN TRANSISI ENERGI DAN PRESIDENSI G-20 Tria Patrianti; Sa’diyah El Adawiyah; Agus Hermanto
SWATANTRA Vol 21, No 2 (2023)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/swatantra.21.2.207-212

Abstract

Tahun 2022, Indonesia menjadi tuan rumah G-20. Negara-negara G-20 merupakan pendukung utama ekonomi global, menyumbang 80% produk domestik bruto (PDB) dunia, serta menyumbang 81% emisi karbon dari sektor energi, dan mengonsumsi 77% energi dunia. Oleh karena itu, Transisi Energi menjadi salah satu dari tiga isu prioritas pada perhelatan G-20. Posisi strategis Indonesia sebagai satu-satunya perwakilan ASEAN di G-20, berperan penting dalam mensosialisasikan kebijakan energi dan mempercepat transisi energi global. Sektor unggulan kebijakan energi, Kementerian Energi dan Sumber Daya Mineral (KESDM) dalam dua tahun terakhir melibatkan pemuda dalam penguatan komunikasi kebijakan energi untuk meningkatkan pengetahuan, pemahaman dan partisipasi masyarakat dalam transisi energi. Kajian ini bertujuan untuk mengeksplorasi bagaimana keterlibatan pemuda dalam memperkuat komunikasi kebijakan transisi energi dan mendukung Presidensi G-20. Melalui pendekatan kualitatif, penelitian ini menggunakan teknik pengumpulan data berupa telaah dokumen pemerintah, studi literatur, dan wawancara mendalam dengan informan dari Biro Komunikasi, Layanan Informasi dan Kerjasama (KLIK) Kementerian ESDM. Hasil kajian menyebutkan bahwa Kementerian merancang pesan komunikasi tentang pelibatan pemuda dalam program bertajuk 'Patriot Energi', Gerilya, Kolaborasi Energi, melalui berbagai program kehumasan seperti event, road show, penghargaan, dengan menyederhanakan pesan transisi energi untuk memperkuat. komunikasi kebijakan energi dan G-20.
Brand Strategy Lembaga Amil Zakat (LAZ) Zakat Sukses Hamzah Robbani; Sadiyah El Adawiyah
Madani: Jurnal Ilmiah Multidisiplin Vol 1, No 7 (2023): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8241713

Abstract

Indonesia merupakan salah satu dari 100 negara termiskin di dunia. Sri Mulyani, mengatakan bahwa zakat bisa menjadi solusi. Sayangnya dari 217 triliyun, hanya 2% yang bisa dimaksimalkan. Lembaga Amil Zakat (LAZ) mempunyai pekerjaan untuk bisa memaksimalkannya. BAZNAS melalui peraturan nomor 3 tahun 2019 memberikan batasan minimum pengumpulan bagi setiap lembaga. LAZ Zakat Sukses merupakan lembaga zakat kota dengan pengumpulan lebih dari target bahkan bisa mencapai target provinsi pada tahun 2020 (21 milyar rupiah). Maka penelitian terhadap apa yang dilakukannya melalui teori branding strategy menjadi hal menarik.  Penelitian ini memakai pendekatan kualitatif dengan metode studi kasus dan tipe penelitian deskriptif. Dilakukan pada bulan Agustus-Desember 2021 di kantor LAZ Zakat Sukses. Teori yang dipakai adalah teori brand strategy milik Sisco Van Gelder. Zakat Sukses telah melakukan semua brand strategy yang diteorikan oleh Gelder. Mulai dari brand positioning, brand identity dan brand personality.Brand positioning Zakat Sukses memberikan advantage kepada customer berupa legalitas dan profesionalisme. Untuk brand identity Zakat Sukses mempunyai latar belakang professional daripendiri Majelis Ta’lim (MT) Telkomsel.  Untuk brand personality Zakat Sukses memilih nama Zakat Sukses ,logo dengan bulan sabit hijau dan hati oranye serta tagline yang berubah-ubah. Nama, logo dan tagline yang menarik membuat para customer menjatuhkan pilihan pada Zakat Sukses.
ISLAMIC BRANDING ASINAN BETAWI MAK HAJI Agus Hermanto; Sa’diyah EL Adawiyah; Tria Patranti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1679

Abstract

Islamic branding as one of the strategies is a necessity, to be able to enter the Indonesian market which is so large with its Muslim community. Strategies carried out on brands that describe Islamic identity. This research tries to look at various aspects of marketing communication related to branding through Islamic branding from Asinan Betawi Mak Haji. The research formula is, How about Islamic Branding Asinan Betawi Mak Haji? with research purposes; 1) The form of branding Asinan Betawi Mak Haji; 2) Islamic branding Asinan Betawi Mak Haji. The research used is qualitative methods with narrative analysis in expressing and analyzing how the communicator tells a story objectively from 1 (one) key informant and 2 (two) informants including triangulation. The conclusion was that the Asinan Betawi business began in 2018, which at that time did not yet have a brand and promotional activities and product marketing through social media Facebook and Instagram. There are 5 (five) forms of Asinan Betawi Mak Haji branding to differentiate the product from others. The word 'Mak Haji' which is translated into visual identity is a logogram and adds the MAK HAJI logotype to strengthen the brand identity, which reflects the vision, personality and existence of Islamic branding. It is hoped that this research will be useful to provide references as well as input and consideration for further research and activists of the halal industry in building Islamic branding.
Strategi Humas Politeknik Kesehatan Palu Dalam Menarik Calon Mahasiswa Baru Teuku Islamul Izulhaq; Sadiyah El Adawiyah
Concept: Journal of Social Humanities and Education Vol. 3 No. 1 (2024): Maret : Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i1.994

Abstract

The aim of this research is to examine the Public Relations (PR) strategies within the Public Relations Department of the Ministry of Health Polytechnic (Poltekkes) Palu in attracting prospective new students. The study employs Ronald D. Smith's Strategic Planning for Public Relations, which categorizes its steps into four phases: formative research, strategy, tactics, and evaluative research. The research methodology used is a qualitative approach with a case study. Data is collected through observation and interviews with key informants from the Public Relations Department of Poltekkes Palu and relevant stakeholders. The findings from the formative research phase indicate that Poltekkes Palu's PR has identified several conventional strategies that are not effective in attracting new students, such as brochures, banners, and traditional forms of socialization. In the strategy phase, Poltekkes Palu plans to create podcasts to build brand awareness and market through social media as part of a broader marketing tactic. Social media is deemed a highly relevant channel, especially for reaching high school students. During the evaluation of the previous academic year, the Public Relations Department of Poltekkes Palu recognized valuable insights into the shortcomings of their strategies for student recruitment. The evaluation results show that the use of social media and digital marketing was not fully implemented in the previous academic year. Therefore, evaluative research serves as the foundation for identifying areas of improvement and refinement.
Manajemen Event Rokest Party 2024 Sebagai Media Komunikasi Pengenalan Seni Grafiti Alfareji Febrian Hanom; Bintang Awal Ramadhan; Muhamad Firzan Akbar; Qurotul Putri Riyadi; Carolina Fernanda Diaz Aprianto; Linka Azzahra; Nabilah Akhsaniyah; Gilang Wasis Danuarta; Sadiyah El Adawiyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Juli: Ekspresi : Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.230

Abstract

Graffiti art is a form of art that possesses unique qualities and distinct market value compared to other art forms. However, it is still often seen as vandalism that damages public property in the eyes of society. There is a need for communication channels to introduce graffiti to the Indonesian public in order to change this perception. Through the Rokest Party 2024 event held on July 6th at Cafe Kaldi.Id Juanda Depok, the Rokest community, together with Communication Science students from the Faculty of Social and Political Sciences at Muhammadiyah University of Jakarta, organized this event with the intention of introducing graffiti and promoting the market value of graffiti artworks within the Rokest community. The event implementation method followed Glodblatt's event planning model, which includes research, design, planning, coordination, and evaluation. Therefore, this event can be considered successful as a communication medium for introducing graffiti, despite needing further improvements and evaluation.
Co-Authors A I Ramadhan Agus Hermanto Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Anwar Ilmar Ramadhan Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Diah Safitri Ningrum Djoko Susanto Gilang Wasis Danuarta Hamzah Robbani Hermin Andi Magga Ihwana As’ad Imam Santoso Linka Azzahra Muhamad Firzan Akbar Nabilah Akhsaniyah Qurotul Putri Riyadi Radjawane, Louise Elizabeth Saiful Amir Shanty Syarifah Sri Ndaru Arthawati Teuku Islamul Izulhaq Titi Sumarti Tria Patranti Tria Patrianti