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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat
Sudarwati Sudarwati
UNIBA Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Jurnal Ilmiah Edunomika (JIE)

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KEPUTUSAN BERKUNJUNG PADA HOTEL IBIS DI SURAKARTA Nurdiansyah Kristianto; Sudarwati Sudarwati; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1174

Abstract

The aim of this research are to find out the simultaneous and partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. The population in this study were ibis hotel customers in Surakarta in the October-November 2019 period, totaling 209 registered members. The samples in this study were 104 respondents. Data collection techniques in this research were using observation, documentation, and questionnaires. Technical data analysis in this research were using classic assumption test, multiple linier test, t test, f test, the coefficients determined. The result of this study: there is simultaneous influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta. There is partial influence between partnership, facility and brand image toward visit decision at Ibis Hotel in Surakarta Key words: partnership, facility, brand image, visit decision
KEPUTUSAN PEMBELIAN ONLINE MELALUI APLIKASI SHOPEE DI SURAKARTA DITINJAU DARI KUALITAS LAYANAN, ONLINE CUSTOMER REVIEW DAN KEPERCAYAAN Yoga Endhi Pratama; Sudarwati Sudarwati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 3, No 02 (2019): EDUNOMIKA, VOL. 03, NO. 02, Agustus 2019
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v3i02.665

Abstract

Developments in the digital media era as of today, having an online business is indeed one of the most profitable things. Once the community recognizes the online transaction system, it is also known that the user rates of online buying and selling services are increasing. It's what makes online business segments drastically rising. Especially, nowadays more and more selling sites or online marketplace that special provide online buy and sell transactions such as Shopee. Study reserch uses a descriptive and causal approach with a quantitative approach. Questionnaires were used to obtain data from citizens living in all areas of Surakarta. Samples in this study uses of 100 respondents, the research was carried out throughout Surakarta and the time needed in this study was more or less for 3 months. The results of this study indicate that quality of service, online customer review variables and trust have a significant positive effect on online purchasing decision. Keyword: Quality of service, Customer review, Trust, Shopee
KEPUASAN PELANGGAN DITINJAU DARI HARGA, LOKASI DAN INOVASI PRODUK PADA MOTOR YAMAHA (Studi Pada Dealer Motor Yamaha Nusukan Surakarta) Andre Pradana; Sarsono Sarsono; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1205

Abstract

Penelitian ini bertujuan untuk mengetahui: (1) Untuk mengetahui pengaruh secara simultan harga, lokasi dan inovasi produk terhadap kepuasan pelanggan pada delaer motor Yamaha nusukan (2) Untuk mengetahui pengaruh harga terhadap kepuasan pelanggan didealer motor yamaha nusukan (3) Untuk mengetahui pengaruh lokasi terhadap kepuasan pelanggan didealer motor yamaha nusukan (4) Untuk mengetahui pengaruh inovasi produk terhadap kepuasan pelanggan didealer motor yamaha nusukan. Penelitianaini merupakanapenelitian kuantitatif.aPopulasi padaapenelitian ini adalahaseluruh pelangganayang pernahamembeli 2 kali produk/jasa di dealer motor Yamaha nusukan surakarta. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 orang. Teknikapengumpulan data menggunakanakuesioner yangatelah diauji validitasadan reabilitasnya. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa harga, lokasi dan inovasi produk berpengaruh secara simultan terhadap kepuasan pelanggan pada delaer motor Yamaha nusukan, hargaaberpengaruh terhadapakepuasan pelanggan didealer motor yamaha nusukan, lokasi berpengaruh terhadap kepuasan pelanggan didealer motor yamaha nusukan, inovasi produk berpengaruh terhadap kepuasan pelanggan didealer motor yamaha nusukan. Kata Kunci: Harga, Lokasi, Inovasi Produk, Kepuasan.
STRUKTUR MODAL DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING. (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI PERIODE 2016-2018). Anindiya Mustika Gunarwati; Siti Maryam; Sudarwati Sudarwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1219

Abstract

The purpose of this study was to determine the effect of Capital Structure and Firm Size on Firm Value with Profitability as Intervening Variables. (Case Study on Manufacturing Companies in the Consumer Goods Industry Sector which are listed on the Indonesia Stock Exchange for the 2016-2018 Period). This research uses quantitative descriptive research type. Sample 27 companies using Purposive sampling technique. The analysis method uses path analysis with SPSS software version 21.Based on the test result min this study that the variable capital structure and company size have a positive and significant effect on profitability. Capital structure has no effect on firm value, firm size and profitability affect company value, and profitability is able to mediate the effect of capital structure and firm size on firm value. Keywords: capital structure, company size, profitability and firm value.
ANALISIS CUSTOMER REPURCHASE FREMILT HOUSE THAI TEA (Studi Kasus Pada Fremilt House Thai Tea) Ridwan Sanito; Sudarwati Sudarwati; Ida Aryati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1233

Abstract

This research is expected to be able to prove the effect of product quality, store atmosphere and brand image on repurchasing at FREMILT HOUSE THAI TEA. This study uses quantitative data types by distributing questionnaires to respondents through purposive sampling techniques. By using multiple regression analysis, the results of this study prove that product quality, store atmosphere, and brand image play a role in consumer repurchases. However, store atmosphere is more dominant in this regard. Keywords : product quality, store atmosphere, brand image on repurchasing
Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta Mahartiwi Kusuma Wardhani; Sudarwati Sudarwati; Ida Aryati; Sitti Mukarromah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1964

Abstract

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust
PERILAKU MENABUNG MASYARAKAT DITINJAU DARI INKLUSI KEUANGAN, PRODUK TABUNGAN DAN PELAYANAN (Studi Kasus di PT. BPR Guna Daya Boyolali) Anis Dhanikafuri; Sudarwati Sudarwati; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1224

Abstract

The purpose of this study is to analyze the simultaneous or partial influence of financial inclusion, savings products and services at PT. BPR For Boyolali Power. This type of research is quantitative descriptive. The population of this study are people who are customers of PT. BPR Guna Daya (856). The sample consisted of 100 respondents. Data obtained by conducting a questionnaire with accidental sampling techniques. The data analysis technique used is multiple linear regression analysis. F test results prove that financial inclusion, savings products and services simultaneously affect the behavior of people saving at PT. BPR For Power, where the value of F count = 26.292> Ftable = 2.70 with a significance value of 0.000 1.660 and significant 0.025
KEPUTUSAN PEMBELIAN DITINJAU DARI KEPERCAYAAN, E-SERVICE QUALITY, DAN CELEBRITY ENDORSER (Study Kasus Pengguna Aplikasi Shopee) Hikmatul Laili; Sudarwati Sudarwati; Burhanudin Ahmad Yani
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1172

Abstract

Penelitiannini bermaksud guna mengetahuippengaruhkkepercayaan, e-service quality, danncelebrity endorser terhadap keputusannpembeliannonline padaapengguna aplikasi Shopee.Jenis penelitian yaitu kiantitatif dengan pendekatan deskriptif.Waktu penelitian bualan Februari sampai Juni 2020. Populasiidalam penelitian ini merupakansseluruh pengguna aplikasi Shopee. Sampel berjumlah 91 responden. Pengambilan sampel menggunakan tekhnik sampling incidental. Teknik pengumpulan data menggunakan kuisioner.iMetodeaanalisismmenggunakangregresi linierkberganda5dengan6Software5SPSS6versi 21. Berdasarkan hasil uji FHhasil penelitian5kepercayaan,ee-service quality, dan celebrity endorserbberpengaruh simultan dan signifikannterhadapakeputusan pembelian online pada pengguna aplikasi Shopee. Proporsi variabel dependen (keputusannpembelianoonline) yang diterangkan variabel independen((kepercayaan,de-service quality, dan celebrity endorser) sebesar 45%. Selain itu proporsi variabel independentlainnya 65%, dapat dijelaskan denganxvariabelglainhyangutidakkadafdalam penelitian ini. Kata kunci : kepercayaan,je-service quality,zdan celebrity endorser, keputusanm pembelianxonline.
ANALISIS KINERJA KARYAWAN BANK PANIN KCU KOTA SURAKARTA Windy Helena; Sudarwati Sudarwati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 4, No 02 (2020): EDUNOMIKA : Vol. 04, No. 02 Agustus 2020
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v4i02.1244

Abstract

This study aims to determine whether there is an influence of organizational culture, work stress, and work rotation on employee performance. The population in this study were all employees of Bank Panin KCU Surakarta. The sampling technique uses purposive sampling method. Based on the purposive sampling method, a sample of 78 employees was obtained. Data analysis method used in this study is to use multiple linear regression analysis. Based on the results of simultaneous testing (F test) shows that the independent variables (organizational culture, work stress, and job rotation) have a positive and significant effect on the dependent variable (employee performance). Based on partial testing (t test) shows that organizational culture variables, work stress, and job rotation have a positive and significant effect on employee performance. Based on the coefficient of determination test (R2) obtained 78.2%, these results indicate that the dependent variable (employee performance) can be explained by the independent variables (organizational culture, work stress, and job rotation), while the remaining 21.8% is influenced by variables in outside this research. Keywords: Organizational Culture, Job Stress, Work Rotation, Employee Performance
BRAND IMAGE, USABILITY APLIKASI DAN PROMOSI TERHADAP REORDER CUSTOMER GRAB DI KOTA SOLO Wahid Ali Imron; Sudarwati Sudarwati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1515

Abstract

Reorder is the most important thing in corporate marketing, Reorder itself can be influenced by several things. This study aims to determine the simultaneous and partial influence of the variables Brand Image, Application Usability, and Promotion on Reorder on Grab Customer in Solo. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing Reorder on Grab Customer in Solo City. The method used is descriptive quantitative method. The population is all Grab customers in the city of Solo. The sample used was 100 people with purposive sampling method. The research data analysis method is multiple linear analysis. The result is that the independent variables simultaneously influence the dependent variable having a siginfikansi 0.000
Co-Authors Andre Pradana Anindiya Mustika Gunarwati Anis Dhanikafuri Assa Agustin Bambang Mursito Bela Elmatiara Beno, Fera, Indah, Inggar Burhanudin Ahmad Yani Eny Kustiyah Etiya Toharoh Evi Novita Sari Novita Sari Evi Oktaviani Fithri Setya Marwati Hikmatul Laili Ida Aryati Irma Wardani Istiatin Istiatin Istiqomah Istiqomah Libria Widiastuti Mahartiwi Kusuma Wardhani Muh. Difa Uddin Muhammad Sholihiin Nabila Kharimah Vedy Nissa Okta Ayu Harjani Nurdiansyah Kristianto Ridwan Sanito Sarsono Sarsono Siti Maryam Sitti Mukarromah Sri Rahayu Tria Rosana Dewi Wahid Ali Imron Windy Helena Yoga Endhi Pratama Yuli Chomsatu Samrotun