Article Per Year (5 Year)
p-Index From 2019 - 2024
2.041
P-Index
This Author published in this journals
All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Sinkron : Jurnal dan Penelitian Teknik Informatika JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri JURNAL REKAYASA SISTEM INDUSTRI Altasia : Jurnal Pariwisata Indonesia Jurnal Optimalisasi SIGMA TEKNIKA Jurnal Manajemen Rekayasa dan Inovasi Bisnis Jurnal Pengabdian Ibnu Sina
Aulia Agung Dermawan
Institut Teknologi Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL REKAYASA SISTEM INDUSTRI

 1 
ANALISIS PENGARUH KUALITAS PELAYANAN DAN KEBIJAKAN HARGA TERHADAP LOYALITAS KONSUMEN (Studi Kasus: PT. GDI Fuad Dwi Hanggara; Arrazy Elba Ridha; Aulia Agung Dermawan
JURNAL REKAYASA SISTEM INDUSTRI Vol 7 No 2 (2022): (Mei 2022)
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jrsi.v7i2.4537

Abstract

Loyalty is something that cannot be bought with money, but can be obtained if you try to increase trust in customers. This study aims to analyze the effect of service quality variables and price policy on consumer loyalty variables. This research was conducted by dividing the questionnaire as an instrument. Customers today are faced with a number of alternative ways when choosing a store that suits their tastes. But every company must also be able to compete by setting itself up for changes and developments that exist, both from outside and inside so that a company can maintain this competition. The method of analysis was carried out by means of quantitative descriptive methods through survey techniques using questionnaires. The population used is 100 respondents, and the number of samples taken is 96 respondents. Data analysis was carried out using multiple linear regression analysis. The data quality test in this study uses validity and reliability tests, the classical assumption test in this study uses the normality test, multicollinearity test, and heteroscedasticity test, and the effect test uses multiple linear regression analysis and analysis of the coefficient of determination (R2), while hypothesis testing in this study uses t-test and F test using IBM SPSS Statistics version 25 program.
Co-Authors Abdiel Khaleil Akmal Abdul Rahim Matondang Arrazy Elba Ridha Bahri, M Irvanni Dimas Akmarul Putera Dimas Putera Fuad Dwi Hanggara Heri Tri Irawan I Made Sondra Wijaya Iing Pamungkas Juliza Hidayati Meilita Tryana Sembiring Muqimuddin Muqimuddin Rafi Dio Rini Rosie Oktavia Puspita Rini Ririt Dwi Putri Permatasari Riski Arifin Risnadi Irawan Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Tirta Mulyadi Tirta Mulyadi Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Zainul Munir