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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri JURNAL PASTI (PENELITIAN DAN APLIKASI SISTEM DAN TEKNIK INDUSTRI) Sinkron : Jurnal dan Penelitian Teknik Informatika JOURNAL OF INDUSTRIAL AND MANUFACTURE ENGINEERING JATI UNIK : Jurnal Ilmiah Teknik dan Manajemen Industri JURNAL REKAYASA SISTEM INDUSTRI Altasia : Jurnal Pariwisata Indonesia Jurnal Optimalisasi SIGMA TEKNIKA Jurnal Manajemen Rekayasa dan Inovasi Bisnis Jurnal Pengabdian Ibnu Sina
Aulia Agung Dermawan
Institut Teknologi Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences Transportation Other

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Journal : SITEKIN: Jurnal Sains, Teknologi dan Industri

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Strengthening the Competitiveness of SMEs after the Covid 19 Pandemic (Case Study: Producers of Luti Gendang) Aulia Agung Dermawan; Muqimuddin Muqimuddin
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 1 (2022): Desember 2022
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i1.19314

Abstract

Due to the Covid-19 pandemic, many SMEs in Indonesia have been hit hard. Whereas SMEs is a sector that has a major contribution to the Indonesian economy. In addition to the incentives provided by the government for the recovery of SMEs, they are also required to innovate and come up with new strategies in an effort to increase their competitiveness after the Covid 19 Pandemic. To accommodate this, the diamond's porter model was developed as a trigger for formulating strategies to strengthen SMEs competitiveness. The results of the study determine 3 factors of SME competitiveness including production factors, demand conditions factors, and supporting industry factors by 11 indicators. The production factor is the factor with the highest weight (0.4), meaning that it is the most important than the other 2 factors in increasing competitiveness. Of the 30 strategy formulations for SMEs X, there are 2 superior strategies that can be carried out by SMEs X, they are creating customer trust through brand characteristics (0.007) and maintaining consistency in the quality of supply of raw materials in order to produce consistent quality (0.0066). These two strategies can be a concern for SMEs X in increasing its competitiveness Post-Pandemic Covid 19.
Co-Authors Abdiel Khaleil Akmal Abdul Rahim Matondang Arrazy Elba Ridha Bahri, M Irvanni Dimas Akmarul Putera Dimas Putera Fuad Dwi Hanggara Heri Tri Irawan I Made Sondra Wijaya Iing Pamungkas Juliza Hidayati Meilita Tryana Sembiring Muqimuddin Muqimuddin Rafi Dio Rini Rosie Oktavia Puspita Rini Ririt Dwi Putri Permatasari Riski Arifin Risnadi Irawan Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Rosie Oktavia Puspita Rini Tirta Mulyadi Tirta Mulyadi Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Wahyudi Ilham Zainul Munir