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All Journal International Journal of Electrical and Computer Engineering International Journal of Evaluation and Research in Education (IJERE) Jurnal Manajemen dan Bisnis Sriwijaya MIX : Jurnal Ilmiah Manajemen Binus Business Review JOIV : International Journal on Informatics Visualization Warta Ardhia : Jurnal Perhubungan Udara Social Economics and Ecology International Journal (SEEIJ) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Business Studies and Management Review
Ridho Bramulya Ikhsan
Bina Nusantara University
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Transportation Other

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Journal : Jurnal Manajemen dan Bisnis Sriwijaya

 1 
POLITICAL MARKETING MIX DAN PENGARUHNYA TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS LAMPUNG Ridho Bramulya Ikhsan; Muchsin Saggaff Shihab
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 8, No 16 (2010): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.173 KB) | DOI: 10.29259/jmbs.v8i16.7949

Abstract

The purpose of this study is to scrutinize the effect of the political marketing mix on the voters’ decision. The concept of political marketing mix i.e. product, promotion, price and place were employed in this study. Both primary and secondary data were obtained. Secondary data were obtained from various sources such as journal, and books. Primary data were obtained by using questionnaire. Target respondents were students of Lampung University (UNILA) who voted for the 2010 Mayor election at Bandarlampung. Using stratified random sampling with proportional distribution and accidental sampling techniques, a total of 100 responses were obtained. Data were examined using both descriptive and statistical analysis such as, linear regression analysis, validity and reliability tests. Findings showed that, partially and simultaneously, political marketing mix which includes product, promotion, price and place had a significant impact on voters’ decision. Of all factors, place was found to be dominant. Keywords: Political Marketing, Marketing Mix, voters’ decision.
Co-Authors Ahmad Fakhrorazi Andrianto Susilo Aries Aries Daru Asih Dewulf Wouter Dony Saputra Engkos Achmad Kuncoro Eriana Astuty Fadhila Dhia Malihah Foo-Wah Lim Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Hartiwi Prabowo Ivan Sangkereng Juliater Simamarta Karina Silitonga Laranza Destami Br Sinukaban Lianna Wijaya Maria Grace Herlina Muchsin Saggaff Shihab Nik Abdullah Nurul Komara Fajrin Radindya Citta Dinegoro Randy Hadipoespito Rania Ramadhanty Annur Rini Kurnia Sari Robin Cahyadi Rudy Aryanto Teguh Sriwidadi Warniancy Ariesty Wei-Kit Loke Yudi Fernando Yudi Fernando Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty Yuniarty