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All Journal Prosiding Magister Ilmu Komunikasi Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Komunika: Jurnal Dakwah dan Komunikasi Innovative: Journal Of Social Science Research Social Science Academic
Saputra, Faisal Tomi
Prosiding Magister Ilmu Komunikasi
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Penggunaan Media Sosial Twitter Terhadap Pemenuhan Kebutuhan Informasi (Survei Terhadap Pengikut Akun @Habisnontonfilm) Putri, Dwi Irenniza Aulia; Saputra, Faisal Tomi; Hardiyanti, Rini
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11107309

Abstract

This research is entitled "The Effect of Using Twitter Social Media on Fulfilling Information Needs (Survey of Followers @HabisNontonFilm). The formulation of the problem to be discussed in this study is to determine the influence between the use of twitter social media on the fulfillment of followers' information needs. The aim is to explain whether there is an influence on the use of social media twitter @HabisNontonFilm on the fulfillment of information needs in followers. the theory used is the theory of uses and gratification. The method used is a quantitative method using a sampling technique with purposive sampling technique. The results showed that the use of social media had a positive and significant effect on information needs. Based on the results of the coefficient of determination test, it is found that the use of media (X) affects the need for information (Y) by 51.8%, while the remaining 48.2% is influenced by other factors not examined in this study.
Konstruksi Budaya Pada Komunitas One Piece Tangerang Selatan Hervian, Naufal Fadhila; Saputra, Faisal Tomi; Mirza, Mochammad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11114465

Abstract

This thesis examines Japanese culture as popular culture which can be a factor in the construction of identity among fans of Japanese culture within the One Piece community, South Tangerang. This thesis aims to identify how Japanese culture can be one of the triggering factors for someone to use his identity as a fan in his daily life by showing a lifestyle that is different from his environment. This thesis uses qualitative methods with data collection techniques of observation, interviews, and in-depth observations of five informants. The concept used to analyze this thesis is Cultural Identity in the perspective of Cultural studies from Hall Stuart and Cris Barker. In the view of cultural studies, cultural identity explains how individuals construct identities beyond their original identities by using signs and symbols. The conclusion of this thesis is that Japanese fan culture can unknowingly enter and become the dominant culture in an individual when the individual starts consuming it. The representations made by fans are different for each fan. This is due to the difference in interpreting the existing symbols. Like, wearing Japanese-themed clothes, interacting with Japanese, using attributes (key chains or pins), and even drawing manga characters. because cultural identity has a dynamic nature that makes cultural identity diverse and developing. An example is a fan who continued to draw manga and eventually he was able to make his own Anime series, which gave rise to a Cultural Imperialism
Analisis Komunikasi Pemasaran Kopi Chuseyo Dalam Menarik Minat Pembeli (Studi Kasus Di Kopi Chuseyo Cabang Sukasari Kota Tangerang Rezkyanti, Sarah; Saputra, Faisal Tomi; Khairani, Aulian
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11124633

Abstract

Marketing communications assist business people or businesses in providing knowledge to potential customers what kind of product to choose, how to get it, what benefits will get, and all information related to the product or service offered. This research uses descriptive qualitative research. With data collection techniques carried out by means of observation or observation, interviews, and documentation. Data analysis techniques using data reduction, data presentation, data triangulation and conclusions. The results of this study indicate that the marketing communications used are still not optimal in an effort to attract buyers in terms of promotions and participants (buyers). This study uses Kotler's theory, namely the marketing mix with the seven Ps (7P), namely product, price, place, promotion, people, process, and physical evidence. physique). This study concludes that the management of marketing communications for Chuseyo Coffee at the Sukasari branch, Tangerang City in Attracting Buyer Interests, namely by utilizing Instagram social media and through online ordering applications, namely Gofood and Grabfood and the marketing communication barriers for Chuseyo Coffee at Sukasari branch, Tangerang City in Attracting Visitor Interests namely lies in promotions and participants, which is why there is a lack of buyers at Kopi Chuseyo, the Sukasari branch, Tangerang City.
Pengaruh Customer Relationship Management (Crm) Terhadap Kepuasan Customer D’primahotel Tangerang Hasana, Uswahtun; Saputra, Faisal Tomi; Salsabil, Luna Safitri
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 8 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11146272

Abstract

This research aims to find out the influence of Customer Relationship Management (Crm) on D'primahotel Tangerang Customer Satisfaction. The research method used is a quantitative research method with a data collection method, namely a questionnaire. Data collection is carried out by giving several registered and structured questions or a statement to respondents to answer. This research aims to investigate and analyze the impact of Customer Relationship Management (CRM) on the level of customer satisfaction at D'Primahotel Tangerang. Based on the results of statistical tests, it can be obtained that the significance value of the customer relationship management (X) variable for the Customer Satisfaction variable (Y) is 0.000, which means that the significance value obtained is 0.000 < 0.05 and to determine the t table value for this variable is to form equation, where the number of respondents in this study was 100 people. As a result of the data analysis that has been carried out in this research, it can be concluded that in testing using the statistical t test it can be seen that the calculated t value is greater than the t table and it can be concluded that Ho is rejected and Ha is accepted, meaning that Customer Relationship Management (CRM) has a significant effect significant impact on d'primahotel Tangerang customer satisfaction. Customer relationship management (CRM) has a positive effect on customer satisfaction, which means that if CRM d'primahotel Tangerang does not improve processes and serve customers well, then customer satisfaction will decrease further. And vice versa if CRM d'primahotel Tangerang.
Marketing Communication Analysis in Building Client Trust in An Airline Service Company Dermawan, Muhammad Akmal; Saputra, Faisal Tomi; Irianti, Een
International Journal of Education, Information Technology, and Others Vol 6 No 4 (2023): International Journal of Education, information technology   and others (On Proce
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10258307

Abstract

This study aims to determine the Marketing Communication Strategy implemented by PT. Garuda Daya Pratama Sejahtera (GDPS) in building Client trust and analyzing the extent to which IMC (Integrated Marketing Communication) Theory is applied by PT. Garuda Daya Pratama Sejahtera in building client trust The type of research conducted is descriptive qualitative with a case study method or approach. The results of the study show that GDPS has transformed into a technology-based Business Processing Outsourcing (BPO) 4.0 company that not only serves aviation needs, but also penetrates into other businesses. The marketing strategy used until 2022 is the marketing mix strategy or marketing mix 4P, namely Product, Price, Place and Promotion. To build client trust, now GDPS has combined conventional marketing communication strategies with modern marketing strategies and continues to innovate by integrating information system technology into its marketing strategy to become integrated marketing or integrated marketing communication (IMC).
Komunikasi Persuasif Petugas Sensus Badan Pusat Statistik Kabupaten Tangerang Dalam Melaksanakan Sensus Penduduk Registrasi Sosial Ekonomi Rahmaddan, Muhammad Kevin; Saputra, Faisal Tomi; Alamsyah, Alamsyah
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4002

Abstract

Communications is very important and must be mastered properly by workers working in the field, such as for example population census officers. When working on conducting censuses, census officers were usually trained in job training beforehand. The aim is none other than, so that census workers understand what they have to do in the field, and what has to be conveyed or explained when they are dealing with the public. Because the image or reputation of the Central Bureau of Statistics as the pioneer or executor of the Population Census is tested or at stake there. This study aims to find out how the Persuasive Communication of census officers at the Central Bureau of Statistics of Tangerang Regency in carrying out social and economic registration censuses in Tangerang Regency, especially in Balaraja District. The research method used is a qualitative research method with data collection methods namely Observation, Interview and Documentation. Interviews were conducted with the Kecamatan Sector Coordinator and some of the census officers themselves. The results of this study are the stages of the persuasive communication process in an effort to find out the communication process of census officers in conducting data collection in the field to the community. In addition, objections that become obstacles for census officials are usually objections made by the public based on distrust of the government or fear that the data will be misused by the Central Bureau of Statistics. Therefore, census officers must be able to anticipate or have their own way of overcoming obstacles or resistance by the community during the social and economic registration census data collection process. maximum and the data obtained will also be maximized, of course.
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Sutanto, Titania Febriyanti; Saputra, Faisal Tomi; Mirza, Mochammad
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Keluh Kesah Online Sebagai Media Ekspresi Di Era Digital (Studi Etnografi Virtual dalam Grup Facebook KBLB V3) Munawaroh, Siti; saputra, Faisal tomi; Suseno, Ari
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14699

Abstract

Grup Keluh Basah Lele Berulah V3 merupakan tempat untuk orang orang yang ingin menceritakan keluh kesahnya untuk membantu dalam melepaskan emosi dan mendapatkan dukungan sehingga dapat membantu meringankan beban. Tujuan penelitian ini untuk menggali lebih dalam mengenai bagaimana media sosial menjadi arena baru untuk diskusi dan ekspresi publik. Pengumpulan data dilakukan melalui penelitian lapangan yang meliputi observasi, wawancara, dan dokumentasi. Jenis penelitian menggunakan deskriptif kualitatif. Hasil penelitian menunjukkan bahwa grup Facebook Keluh Basah Lele berulah bisa diajadikan ruang publik sesuai dengan kriteria ruang publik Jurgen Habermas. Dalam grup ini terdapat pengabaian terhadap status, bebas dari dominasi dan inklusif. Pengabaian terhadap status, dicerminkan dari anggotanya tanpa memandang status mereka. Bebas dari dominasi, dalam grup ini memberikan kebebasan bagi anggotanya untuk mengekspresikan diri tanpa adanya dominasi dari pihak tertentu. Inklusivitas dicerminkan dari anggota yang berasal dari berbagai daerah untuk berinteraksi dan berbagi pengalaman, menjadikan grup ini sebagai tempat yang kaya akan informasi.
Co-Authors ., Muhiroh Abdurahman, Ade Irfan Adib, Miftahul Alamsyah - Andrian, Muhamad Damayanti, Amalia Dermawan, Muhammad Akmal Fitriyani, Siti Gunawan, Doni Hasana, Uswahtun Hervian, Naufal Fadhila Irianti, Een khairani, Aulian Mochammad Mirza Oktaviani, Devi Putri, Dwi Irenniza Aulia Rahmaddan, Muhammad Kevin Rezkyanti, Sarah Rini Hardiyanti Salsabil, Luna Safitri Sari, Dina Septiana Sazidah, Hanah Siti Munawaroh Sukanda, Ukon Furkon Suseno, Ari Sutanto, Titania Febriyanti