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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Ideas: Jurnal Pendidikan, Sosial dan Budaya ANALISIS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal ADAM : Jurnal Pengabdian Masyarakat eProceedings of Management
Fitriani Nur Utami
Universitas Telkom
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : ANALISIS

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THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY Fitriani Nur Utami; Mahir Pradana; Taffy Andira Kaljabar
ANALISIS Vol. 11 No. 1 (2021): ANALISIS VOL. 11 TAHUN 01 EDISI MARET 2021
Publisher : FAKULTAS EKONOMI UNIVERSITAS FLORES

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v11i1.834

Abstract

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..
Co-Authors Aldi Akbar Amalina Dewi Kumalasari Anita Silvianita Devilia Sari Iqbal Tika Angkasa Mahir Pradana Muhamad Nabil Nurafni Rubiyanti Nurul Fauziyah Rahmah Romat Saragih Sherly Artadita Taffy Andira Kaljabar Vida Wahda Maulida Vigi Reinaning Dyahtritami Yulia Nur Hasanah