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All Journal Jurnal Ilmiah Mahasiswa Manajemen Kajian Ilmiah Mahasiswa Manajemen Journal of Economics, Business, & Accountancy Ventura MITRA: Jurnal Pemberdayaan Masyarakat Jurnal Keuangan dan Bisnis SABDAMAS Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Journal of Emerging Business Management and Entrepreneurship Studies Peka: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Management Science Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Journal Community Service Consortium Madani : Jurnal Pengabdian Kepada Masyarakat Jurnal Keuangan dan Bisnis
Veronika Rahmawati
Universitas Katolik Widya Mandala Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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PENGARUH BRAND IMAGE DAN PRICE IMAGE TERHADAP PURCHASE INTENTION DENGAN STORE IMAGE SEBAGAI VARIABEL INTERVENING PADA IBOX STORE DI WORLD TRADE CENTER (WTC) DI SURABAYA Lenarto, Stefan; Putra, A.Y. Yan Wellyan Toni; Rahmawati, Veronika
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 6, No 2 (2017)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.372 KB) | DOI: 10.33508/jumma.v6i2.1768

Abstract

Increased buying interest in consumers is an activity to win the competition within the retail industry. There are several factors that can affect the intention of buying or purchase intention consumers. These factors are Store Image, Brand Image, Price Image. Where Brand Image and Price Image indirectly affect Purchase Intention but through Store Image, while Store Image directly influence Purchase Intention. Other variables that affect the Store Image directly are Brand Image and Price Image. This study aims to determine the effect of Brand Image and Price Image on Purchase Intention through Store Image. This research uses Structural Equation Modeling (SEM) analysis technique. The object of this research is consumer from IBOX Store at World Trade Center (WTC) Surabaya, with 154 respondents. The results of this study can be concluded: (1) Brand Image has a positive effect on Store Image, (2) Price Image has a positive effect on Store Image, (3) Store Image has positive effect on Purchase Intention, (4) Brand Image has positive effect on Purchase Intention through Store Image, (5) Price Image positively affects Purchase Intention through Store Image
Pengaruh Store Enviroment Quality Terhadap Perceived Legitimacy Dan Customer Shopping Behavior Di Matahari Departemen Store Tunjungan Plaza Ssurabaya Budiman, Simplisius Holly; Lindawati, Tuty; Rahmawati, Veronika
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 1 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.312 KB)

Abstract

The development of modern technology has an impact on life that is becoming more practical, fast and economical. Along with the development of these technologies, the existence of modern retail business becomes increasingly important because of the shift in spending patterns of people who prefer to shop in modern retail markets such as minimarkets, supermarkets or hypermarkets. The population of this study are consumers aged 17 years and over and have been shopping at Matahari Department Store Tunjungan Plaza Surabaya. Sampling used in this research is nonprobability sampling and the taking of the sample using incidental sampling technique. The sample was 110 respondents ie men and women. Data collection is done by distributing questionnaires. Data analysis technique used in this research is SEM (Structural Equation Model). Test results show that Store Environment Quality has an influence on Perceived Legitimacy; Perceived Legitimacy has an effect on Shopping Behavior, and Store environment Quality influence to Shopping Behavior, through Perceived Legitimacy mediation.
Membangun Strategi Pemasaran Umkm Kuliner Kajian Fenomenologi Angkringan Di Surabaya Sancoko, Aldo Hardi; Rahmawati, Veronika
Jurnal Keuangan dan Bisnis Vol 17 No 2 (2019): Jurnal Keuangan dan Bisnis Edisi Oktober Volume 17 Nomor 2 Tahun 2019
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (695.084 KB) | DOI: 10.32524/jkb.v17i2.579

Abstract

The rise of culinary business in angkringan creates its own polemic at food and beverage industry in Surabaya. As the number of angkringan increases, the level of competition among these businesses increases as well. The founder of angkringan also faces hard competition to achieve sustainability in its business. A comprehensive strategy in competing is needed to stay afloat, one of them is a marketing strategy. Hence, qualitative phenomenology research on angkringan in Surabaya is needed to capture the real experience of the founder so as to conclude the appropriate marketing strategy for the angkringan. This research is aimed at SME food and beverage business in angkringan that provides effective marketing strategies for angkringan in Surabaya. This research conclude that the angkringan has few constraints such as minimal working capital, high level of business competition, low level of HR education, and HR hijacking by competitors. Few solutions of this constraints are comprehensive training, supply chain quality improvement, and making SOPs
PELATIHAN PENGGALIAN POTENSI DIRI UNTUK MENCIPTAKAN BISNIS KREATIF PADA GENERASI MILENIAL DI SURABAYA Marliana Junaedi; Veronika Rahmawati; Christina Esti Susanti
SABDAMAS Vol 1 No 1 (2019): SABDAMAS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Unika Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.13 KB)

Abstract

Meningkatnya wirausahawan dI kalangan muda akan mengurangi pertambahan jumlah pengangguran, bahkan menambah jumlah lapangan pekerjaan. Pengenalan generasi milenial kepada dunia kerja menjadi sebuah kebutuhan yang dapat menjadi bekal bagi generasi milenial dalam membangun bisnisnya kelak. Oleh sebab itu, tujuan kegiatan ini adalah memberikan peserta (1) pemahaman cara menggali potensi diri, (2) pemahaman tentang banyak ragam bisnis kreatif, (3) pembekalan memulai usaha dalam bentuk desain bisnis. Dari 37 peserta, 27 orang (73%) cocok membangun usaha di bidang makanan dan minuman dan 10 orang (27%) cocok membangun bidang usaha kerajinan.
INTENTION TO PURCHASE THE PRIVATE LABEL BRAND: THE ROLES OF FINANCIAL RISK PERCEPTION, PRICE, AND VALUE CONSCIOUSNESS FOR CONSUMERS OF HYPERMARKET IN SURABAYA Veronika Rahmawati
Journal of Economics, Business, & Accountancy Ventura Vol 16, No 1 (2013): April 2013
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v16i1.129

Abstract

The consumers perception towards private label is considered important and therefore, it shouldbe understood by the retailers. This is true when related to the price and quality of private labels.In addition, these factors are the main consideration when the consumers purchase the privatelabel. This research focuses on investigating the effect of financial risk perception on value consciousnesswith price perception as moderating variable which is moderated also by purchaseintention to private label. The criteria for the sample consist of such as women of 25 years oldwho shopped and bought private label in hypermarkets. This covers 150 respondents selectednon-randomly. The results show that financial risk perception and value consciousness influencepurchase intention. But, the price perception is not the moderating variable between financialrisk perception and value consciousness. Thus, it can be concluded that price perception is notthe moderating between financial risk perception and value consciousness toward purchase intentionfor private label brand for the consumers in hypermarkets in Surabaya.
Peran Kualitas Produk dan Promosi terhadap Minat Beli Produk Coklat Reza Galieno; Veronika Rahmawati; Santho Vlennery Mettan
Journal of Emerging Business Management and Entrepreneurship Studies Vol. 1 No. 2 (2021): JEBMES
Publisher : Research Center and Case Clearing House (RC-CCH) - Sekolah Tinggi Manajemen PPM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.23 KB) | DOI: 10.34149/jebmes.v1i2.57

Abstract

The current food and beverage business can open up potential opportunities, one of which is chocolate products. Processed chocolate products can be very diverse, from chocolate bars to drinks. In this study, the focus is on the consumption of chocolate in the form of bars. This study aimed to analyze the effect of product quality and promotion on consumer buying interest in chocolate. The research was conducted by distributing questionnaires to the general public who like chocolate. Questionnaires were distributed to 150 respondents, and a total of 131 respondents were eligible for further processing. The study used respondents with criteria 18 - 50 years, domiciled in the city of Surabaya, and chocolate lovers. This study uses multiple linear regression analysis based on the t-test, which can explain the effect of an independent variable on the dependent variable. From the study results, it can be concluded that there is an effect of product quality and promotion on consumer buying desired. Hence, managerial implications for chocolate producers to focus more on product quality improvement and innovation, as well as packaging that is attractive and can also improve the durability of chocolate.
EFEKTIFITAS KOMUNIKASI PEMASARAN PADA USAHA MIKRO, KECIL DAN MENENGAH BIDANG KULINER DI SURABAYA Veronika Rahmawati; Andy Pratama
Jurnal Keuangan dan Bisnis Vol. 17 No. 1 (2019): Jurnal Keuangan dan Bisnis Volume 17 No. 1, Edisi Maret 2019
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

From year to year, the number of micro and small and medium enterprises in Indonesia is increasing, and this is accompanied by increasing awareness of entrepreneurship in Indonesia. Starting from young people to retirees, they began to pursue the work of becoming entrepreneurs of MSMEs. An increase in the number of small and medium-sized businesses in Indonesia, contributes positively to economic conditions in Indonesia, for those around the MSMEs location, through MSMEs the community is able to move the economy of the Indonesian economy. The increasing number of MSMEs certainly allows for more, each of the appropriate facilities for progress that has been made effectively by MSMEs. This study uses a quantitative approach to determine the influence of Marketing Communication Objectives and Communication Channels on Marketing Communication Effectiveness. The population in this study was to use GENERAL samples in the culinary field in Surabaya as many as 136 MSMEs respondents in Surabaya were taken by purposive sampling which was processed using multiple regression techniques with SPSS applications. This study aims to determine the positive relationship between Marketing Communication and Marketing Communication on the Effectiveness and Physical Effectiveness of Communication Channels on the Effectiveness of Marketing Communication.
MEMBANGUN STRATEGI PEMASARAN UMKM KULINER KAJIAN FENOMENOLOGI ANGKRINGAN DI SURABAY ALDO HARDI SANCOKO; Veronika Rahmawati
Jurnal Keuangan dan Bisnis Vol. 17 No. 2 (2019): Jurnal Keuangan dan Bisnis Volume 17 No. 2, Edisi Oktober 2019
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rise of culinary business in angkringan creates its own polemic at food and beverage industry in Surabaya. As the number of angkringan increases, the level of competition among these businesses increases as well. The founder of angkringan also faces hard competition to achieve sustainability in its business. A comprehensive strategy in competing is needed to stay afloat, one of them is a marketing strategy. Hence, qualitative phenomenology research on angkringan in Surabaya is needed to capture the real experience of the founder so as to conclude the appropriate marketing strategy for the angkringan. This research is aimed at SME food and beverage business in angkringan that provides effective marketing strategies for angkringan in Surabaya. This research conclude that the angkringan has few constraints such as minimal working capital, high level of business competition, low level of HR education, and HR hijacking by competitors. Few solutions of this constraints are comprehensive training, supply chain quality improvement, and making SOPs.
Pelatihan Mengaplikasikan Model Kewirausahaan Bagi OMK (Orang Muda Katolik) Paroki di Surabaya Veronika Rahmawati; Diyah Tulipa
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 2, No 1 (2019): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.417 KB) | DOI: 10.33508/.v2i1.2861

Abstract

Pengabdian masyarakat ini bertujuan memberdayakan OMK Paroki Keuskupan Surabaya sehingga mampu memunculkan usahawan usahawan yang mandiri dan tangguh lalu membantu memperkaya pengetahuan dalam pengembangan masyarakat bagi pengusul serta memperkuat rencana induk pengabdian masyarakat yang mengedepankan keserjahteran keluarga bagi lembaga. Kegiatan pengabdian ini digelar dalam bentuk seminar pemaparan materi yang dilakukan oleh dosen Widya Mandala. Yang menjadi kendala dalam kegiatan ini adalah adanya pergantian jadwal acara yang disebabkan adanya diskusi lanjutan antara penyelenggara dan tempat sasaran acara pengabdian masyarakat.
Mengembangkan Diri Pribadi untuk Melayani di Paroki St. Paulus Juanda Sidoarjo Fenika Wulani; Veronika Rahmawati; C. Marliana Junaedi; Monica Ajeng Erwita; Robertus Sigit Haribowo Lukito
PeKA: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 1 (2020): Juni
Publisher : LPPM, Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.489 KB) | DOI: 10.33508/.v3i1.2840

Abstract

Pengabdian masyarakat ini bertujuan untuk memenuhi kebutuhan umat Paroki Santo Paulus Juanda Sidoarjo khususnya Ibu-Ibu dalam peningkatankan kemampuan public speaking, personal branding, dan grooming dalam pelayanan. Peserta yang mendaftar dalam kegiatan abdimas sebanyak 34 orang, namun yang hadir pada pertemuan pertama sebanyak 24 orang dan pertemuan kedua sebanyak 20orang. Hasil evaluasi kegiatan ini menunjukkan nilai 4.30 yang berarti baik sekali dalam penyelenggaraan pelatihan, pemberi materi, dan fasilitas lainnya. Peserta nampak antusias, terlihat dari komen, masukan, dan keinginan pelatihan dengan topik lanjutan maupun lainnya.
Co-Authors Aldo Hardi Sancoko Andy Pratama Andy Pratama Sulistyo Budiman, Simplisius Holly Christina Esti Susanti Diyah Tulipa Diyah Tulipa Dyna Rachmawati Erwita, Monica Adjeng Estiva Marlita Fenika Wulani Handayani, Yuliasti Ika Lenarto, Stefan Lukito, Robertus Sigit Haribowo Marliana Junaedi Putra, A.Y. Yan Wellyan Toni Reza Galieno Santho Vlennery Mettan Srianta, Ignatius Tuty Lindawati Yulius Koesworo