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All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Widya Manajemen & Akuntansi Palmyra Fiber as Additional Materials on Solid Concrete Brick of Aggregate
Diyah Tulipa
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology

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Efisiensi Alokasi Bahan Baku dan Tenaga Kerja Langsung untuk Mengurangi Biaya Produksi Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 4, No 1 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

Technological implementation of manufacture is not focused on its technical problems but exactly on managerial problems. Planning is needed to minimize risk. In order to minimize risk the effort be conducted with efficiency of production factors, Raw material and direct labor are two of production factors that involved directly to production process. Most industries face that raw is the biggest expense component. Direct labor can not reduce production cost directly. It has to optimalize in aim to increase productivity. Efficiency of allocation of raw material and direct labor improve the productivity. Than, the company has provides competitive advantages.
TECHNOLOGY ACCEPTANCE DAN CONSUMER DECISION MODEL SEBAGAI DASAR PEMBANGUN MODEL NIAT ADOPSI TEKNOLOGI INTERNET DI KALANGAN PENGGUNA INTERNET Utami, Christina Whidya; Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 6, No 1 (2006)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

This research explains the model of technological adoption and perception to intention of purchase of the internet consumer in Surabaya. However, consumer behavior that was formed by purchasing intention is threatened by two theories: Technology Acceptance Models (TAM) and Consumer Decision Model (CDM). Technology Acceptance Models predicts the consumer intention to use the information system and technology. While CDM model is used to measure the effectiveness of information media. The results indicate that the models prove the hypotheses. This research indicates that the internet consumer has been using internet as a media to get information, concerning product, hence the online purchasing.
Sikap Pemirsa terhadap Program Acara Televisi Swasta Nasional Tulipa, Diyah
Jurnal Widya Manajemen & Akuntansi Vol 4, No 2 (2004)
Publisher : Fakutas Ekonomi Unika Widya Mandala Surabaya

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Abstract

At the turn of broadcasting growth in Indonesia for the last decade, the competition among private televisions to get audiences is becoming arise too. This paper draws on the correlation between attitude and preference of television's audiences. Moreover, this study measure the attitude of audiences by point ideal which is based on argument that people has ideal value about object some sort of audiences has ideal value about televisions program. Finally, this paper indicates that attitude has positive correlation with preference. It is showed by audience's behavior to see the television's program.
Pengaruh Persepsi Risiko, Manfaat, Dan Kemudahan Penggunaan Terhadap Minat Belanja Online Melalui Kepercayaan Dan Sikap Pada Konsumen Zalora Di Surabaya Karnadjaja, Claudia Cindy; Tulipa, Diyah; Lukito, Robertus Sigit Haribowo
Kajian Ilmiah Mahasiswa Manajemen Vol 6, No 2 (2017)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The purpose of this research is to study the influence from perceived risk, perceived usefulness, and perceived ease of use toward trust and attitude, and the impact of trust and attitude toward online shopping intention. The sample in this research was taken to 150 respondents who have purchased online and know e-commerce Zalora. The data were collected using questionnaire method and the analysis technique in this research use structural equation model (SEM). The result of this research shows that perceived ease of use has positive impact toward perceived usefulness and both of them have positive impact toward attitude. The other result of this research shows that perceived risk has negative effect toward trust and attitude. The result also shows that trust and attitude have positive impact toward online shopping intention.
Psycho-cultural Dynamics of Mataram Javanese Shopping Orientation Nugrohadi, Gratianus Edwi; Tulipa, Diyah; Ardhanari, Margaretha
Mediterranean Journal of Social Sciences Vol. 10 No. 6 (2019): November 2019
Publisher : Richtmann Publishing

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Abstract

Cultural diversity influences various behaviours in Indonesia. One of them is about the consumption pattern of the society. The formed ethnic identity and their interaction with other cultural groups can create new patterns of behaviour in consumption. For this reason, the scientific research on how ethnic identity and their cultural interactions affect shopping orientation is needed. This research was conducted with a qualitative approach by using a phenomenological model. The informants were chosen purposively with the main criteria: Javanese consumers that very affected by Mataram cultures. The data collection use semi-structured interview and observation models. Then, the collected data is analysed thematically with an inductive model (inductive thematic analysis) after being validated communicatively, argumentatively and ecologically. The results of this study stated that the shopping orientation of informant is utilitarian (based on the needs, benefits, and usefulness). The utilitarian shopping orientation is qualitatively influenced by intrapsychic aspects of the family, as well as the extrapsychic aspects. The intrapsychic aspects pointed out three thematic categories, namely: family background, education in the family, and value systems that are internalised in the family, while the extrapsychic aspect also pointed out three thematic categories, namely: environment (friendship, living area, and workplace), media and gender. Then, the interactive dynamics of utilitarian shopping orientation are manifested in the form of shopping behaviour at various retail formats.
Co-Authors Christina Whidya Utami Gratianus Edwi Nugrohadi Karnadjaja, Claudia Cindy Lukito, Robertus Sigit Haribowo Margaretha Ardhanari