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Physical Environment Terhadap Behavioural Intentions (Survei Terhadap Wisatawan Yang Berkunjung Ke Taman Satwa Taru Jurug Surakarta) Lili Adi Wibowo; Rini Andari; Syava Pradina Falah Amanda
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 6 No 1 (2020): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.943 KB) | DOI: 10.47329/jurnal_mbe.v6i1.408

Abstract

Penelitian ini bertujuan untuk menganalisis adanya pengaruh physical environment terhadap behavioral intentions di Taman Satwa Taru Jurug. Metode yang digunakan dalam penelitian ini adalah explanatory survey dengan pendekatan cross sectional method dengan sampel sebanyak 112 responden dari wisatawan yang berkunjung ke Taman Satwa Taru Jurug Surakarta. Teknik analisis data yang digunakan adalah teknik analisis jalur. Pelaksanaan physical environment dan behavioral intentions di Taman Satwa Taru Jurug berada pada kategori tinggi. Physical environment yang terdiri dari air freshness, layout accessibility, cleanliness, interior/exterior design, ododr, décor, dan lighting memiliki pengaruh positif terhadap behavioral intentions, dengan sub variabel layout accessibility sebagai pengaruh tertinggi. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara physical environment terhadap behavioral intentions.
Pengaruh Destination Personality Terhadap Revisit Intention Rini Andari; Yeni Yuniawati; Nadia Utami P
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 6 No 2 (2020): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v6i2.429

Abstract

Tujuan penelitian ini yaitu untuk mengetahui pengaruh destination personality terhadap revisit intention di Desa Wisata Cibuluh. Jenis penelitian yang dilakukan adalah deskriptif verifikatif dengan menggunakan metode explanatory survey. Metode pengambilan sampel melalui purposive teknik sampling dengan jumlah responden sebanyak 109 orang, yaitu wisatawan yang telah berkunjung ke Desa Wisata Cibuluh dan merasakan kesesuaian personality dirinya dengan Desa Wisata Cibuluh. Teknik analisis data yang digunakan adalah teknik analisis regresi berganda. Hasil penelitian ini menunjukan bahwa destination personality memiliki pengaruh terhadap revisit intention pada wisatawan Desa Wisata Cibuluh. Sub variable yang signifikan dalam mempengaruhi revisit intention adalah peacefulness (X2), traditionalism (X3), dan comfort (X4), sedangkan sub variable sincerity dinyatakan tidak signifikan. Peacefulness merupakan dimensi dengan nilai tertinggi dan paling dominan dikarenakan unsur kedamaian dan ketenangan yang dirasakan wisatawan melalui lingkungan desa, kondisi warga lokal serta pemandangan alam yang terdapat di Desa Wisata Cibuluh.
PACKAGING OF NATURE AND CULTURAL CONSERVATION ACTIVITIES THROUGH ECOTOURISM TITLED FESTIVAL Ahmad Kurniawan; Enok Maryani; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5397

Abstract

The problem of protecting the environment is often not considered properly. Including the maintenance and management of the Sekanak Lambidaro River in Palembang, which was once a garbage dump and surrounded by slums. So it certainly makes damage to the place of an ecosystem of flora and fauna that exist in the environment. Not to mention that the endless cultural conflicts between the Sekanak River area have become a problem in the city of Palembang. So, a Sekanak Lambidaro Palembang River Festival was held in order to make the community affected by the bad environment more livable. Through activities that are oriented towards a green environment based on the concept of sustainable development. This concept is used so as not to make people continue to be influenced by the great world of globalization at the moment. By using a descriptive qualitative research method with the aim of being able to find out how useful this festival is in increasing the awareness of the people of Palembang City in nature and cultural conservation by applying the principles of ecotourism and sustainable tourism.
ECOTOURISM DEVELOPMENT STRATEGY OF TANGGAMUS REGENCY, LAMPUNG PROVINCE (CASE STUDY: TELUK KILUAN) Fariz Fardani Nurbaihaqi; Enok Maryani; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5398

Abstract

This research was conducted to identify the potential of ecotourism in Tanggamus district in optimizing the role of tourism in the economy and community welfare, it is necessary to develop a sustainable tourism development based on an adequate understanding of the characteristics, conditions and constraints faced by tourism business actors. This development needs to be supported by appropriate financing and investment schemes. This research is qualitative research with a descriptive method with an inductive approach or solving existing problems and finding a complete understanding of the object being observed with research, as well as collecting data through direct observations made by researchers on 25-28 February 2022, interviews and documentation. In collecting qualitative data, the author conducted interviews with 20 informants using the snowball method consisting of the Head of the Tourism and Culture in Tanggamus Regency, Communities around tourist objects, tourists, managers, and MSME business actors. The development of tourist areas has not involved stakeholders outside the village, such as universities and the private sector. The absence of regulations on the management of ecotourism areas, the lack of budget allocations, the absence of a uniform cost system related to entrance tickets and profit sharing between the village and the manager, the opportunistic behavior of a small part of the community are institutional obstacles in the development of the ecotourism area. Based on the results of the study in this study, the proposed development of coastal ecotourism areas is sustainable tourism, which involves local governments, the private sector, academics, local communities, and the mass media.
THE ROLE OF INSTAGRAM MEDIA IN BRANDING DESTINATIONS AMONG YOUTH IN BUKITTINGGI CITY Jovan Abdul Asyraf; Enok Maryani; Rini Andari
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 6, No 2 (2022): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v6i2.5399

Abstract

The purpose of this study was to identify the role of Instagram media in Destination Branding among teenagers in Bukittinggi City. The method used in this study is a qualitative descriptive method, to present a complete picture of the role of Instagram media with the Instagramable phenomenon in the formation of branding destinations among final year teenagers. The results of this study are to identify the extent to which Instagram media plays a role in the formation of branding destinations among late-level teenagers. This research was conducted by discussing Tourism, Branding Destinations, New Media (Instagram), Instagramable, and Gen Z specifications for late teens with an age range of 18-21 years and taking a case study in Bukittinggi City.
POTENSI KAWASAN GUA PAWON SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN Elsa Dwi Melyanti; Enok Maryani; Rini Andari
Jurnal Inovasi Penelitian Vol 3 No 2: Juli 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i2.1736

Abstract

Tujuan dari penelitian ini adalah untuk mengidentifikasi potensi Gua Pawon sebagai destinasi pariwisata berkelanjutan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif melalui pengumpulan data yaitu wawancara, observasi dan dokumentasi / studi literatur. Hasil dari penelitian ini adalah mengidentifikasi Kawasan Gua Pawon melalui geografis, demografis, social, ekonomi, budaya dan lingkungan. Potensi yang terdapat di Gua Pawon sebagai destinasi pariwisata berkelanjutan yaitu dibuatlah masterplan kawasan yang direncanakan terdapat Museum Guha Pawon, Kampung Budaya, amenitas dan akomodasi yang siap untuk mendukung Kawasan tersebut serta bekerjasama dengan pihak-pihak lainnya seperti akademisi, Lembaga pemerintah, komunitas dan masyarakat setempat.
ANALISIS SWOT POTENSI WISATA SUMBER MATA AIR CIPONDOK PADA DESA PASSANGGRAHAN, KECAMATAN KASOMALANG, KABUPATEN SUBANG Gusti Panca; Enok Maryani; Rini Andari
Jurnal Inovasi Penelitian Vol 3 No 2: Juli 2022
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v3i2.1757

Abstract

Ekowisata merupakan suatu kegiatan wisata yang mampu menaruh tanggung jawab pelestarian alam dan mampu memberikan dampak positif perekonomian serta kesejahteraan kepada masyarakat lokal. Jawa Barat merupakan salah satu provinsi di Indonesia yang letak geografinya memiliki banyak potensi ekowisata alam. Salah satu daerah adminstrasi yang terdapat pada provinsi Jawa Barat ialah Kabupaten Subang. Daerah ini memiliki banyak objek wisata dan daya tarik wisata unggulan. Salah satu nya ialah daya tarik wisata sumber mata air yang tersebar di berbagai pelosok desa Kabupaten Subang. Desa Pasanggrahan, Kecamatan Kasomalang, Kabupaten Subang ini memiliki beragam atraksi wisata yang menjadi daya tarik wisata pilihan. Atraksi wisata yang terdapat di desa pasanggrahan diantaranya ialah Wisata Mata Air Masigit, cooking class, festival domba adu dan wisata sumber mata air Cipondok. Pada penelitian ini, penulis ingin melakukan analisis potensi wisata pada sumber mata air cipondok menggunakan metode penelitian analisis SWOT. Analisis ini dilakukan untuk mengetahui seberapa jauh proses perkembangan dan pengelolaan wisata sumber mata air cipondok. Analisis ini bertujuan untuk memaksimalkan potensi yang dapat dikembangkan menjadi suatu wisata air berkelanjutan sesuai dengan prinsip ekowisata.
Pengaruh Destination Personality Terhadap Revisit Intention Rini Andari; Yeni Yuniawati; Nadia Utami P
Jurnal MBE Manajemen Bisnis, Equilibrium Vol 6 No 2 (2020): Jurnal Manajemen Dan Bisnis Equilibrium
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Ngurah Rai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47329/jurnal_mbe.v6i2.429

Abstract

Tujuan penelitian ini yaitu untuk mengetahui pengaruh destination personality terhadap revisit intention di Desa Wisata Cibuluh. Jenis penelitian yang dilakukan adalah deskriptif verifikatif dengan menggunakan metode explanatory survey. Metode pengambilan sampel melalui purposive teknik sampling dengan jumlah responden sebanyak 109 orang, yaitu wisatawan yang telah berkunjung ke Desa Wisata Cibuluh dan merasakan kesesuaian personality dirinya dengan Desa Wisata Cibuluh. Teknik analisis data yang digunakan adalah teknik analisis regresi berganda. Hasil penelitian ini menunjukan bahwa destination personality memiliki pengaruh terhadap revisit intention pada wisatawan Desa Wisata Cibuluh. Sub variable yang signifikan dalam mempengaruhi revisit intention adalah peacefulness (X2), traditionalism (X3), dan comfort (X4), sedangkan sub variable sincerity dinyatakan tidak signifikan. Peacefulness merupakan dimensi dengan nilai tertinggi dan paling dominan dikarenakan unsur kedamaian dan ketenangan yang dirasakan wisatawan melalui lingkungan desa, kondisi warga lokal serta pemandangan alam yang terdapat di Desa Wisata Cibuluh.
Wellness tourism: social-based tourism strategy in the covid-19 era in Bandung good guide Fanji Lesmana; Elly Malilah; Rini andari
Jurnal Pariwisata Pesona Vol 7, No 2 (2022): Edisi Desember 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i2.7268

Abstract

This research aims to analyze how Bandung Good Guide can present tourist packages/activities during the COVID-19 pandemic circumstances. This research took place in Bandung, from September to November 2021 and uses a qualitative descriptive approach, also previous academic literature studies that address wellness tourism and the social economy. During the pandemic, the government has various programs in controlling the spread of the COVID-19 virus by restricting people's movements, prohibiting people from traveling far, and closing tourist attractions, which feels like the end of the tourist travel industry. But for people who called Bandung Good Guide, initiating a new tourism business concept, they created a travel program called “everyday tour”. Where the tour runs every day with a different theme and topic every day also uses a payment system pay as you go with a minimum payment, which turned out to be in great demand and gave positive appreciation for the guides. Presenting a social vision that wants to increase the value of a professional tour guide and increase the tourist's time -stay to travel in the city of Bandung, making this business concept, not just a general business, it turns interested tourists. The results of this article turn that the COVID-19 pandemic is not the end of the tourism business. Using the concept of health tourism with a social touch in packaging products turns out that tourists are not afraid to participate in tourist programs/activities during the COVID-19 pandemic.
ANALISIS PERAN MASYARAKAT DALAM MENCIPTAKAN EXCELLENT HOSPITALITY DI KAMPUNG INGGRIS PARE Muhammad Aqil Haibatul Akbar; Elly Malihah; Rini Andari
Media Bina Ilmiah Vol. 17 No. 9: April 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i9.363

Abstract

The English village of Pare is now widely known by many people as a tourist spot that offers unique tourist attractions to attract tourists to visit the English village. The tourist attraction shown by Kampung Inggris is learning English with the habituation method to communicate using English. The development of a tourist destination, especially in the English village of Pare, is one of the efforts of a destination to maintain a tourist attraction so that it remains attractive so that tourists are still interested in visiting the English village of Pare. In an effort to maintain this attraction so that tourists continue to be interested in traveling to English village Pare and feel satisfied, managers in English village Pare need a way to maintain this attraction. Good service or excellent service for tourists is currently still considered a good solution for managers of tourist destinations in meeting the needs and desires of customers or tourists (Hermawan, 2020). This is the reason for conducting research in the English village of Pare by analyzing the role of the community in creating excellent service or excellent hospitality in the English village of Pare using the theory of service quality dimensions.